How You Pictured It

In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about: - Capacity - Managing your energy and expectations - How different seasons have different needs -The comparison game Find more from Becca at https://www.themotherhoodmentor.co/ Instagram: https://www.instagram.c...

In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform.  We cover:  How to get consistent When to post Optimizing your Instagram Bio What kinds of posts you should be creating: Carousel vs Static vs Reels vs Stories Where to get inspiration for cont...

This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier.  Here's what I'm loving lately: 1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and create...

In this episode,  we dive into the  intersection between ADHD and entrepreneurship with our guest, Steph Zakas.  Steph is  a success mindset coach + alignment business mentor for photographers and creatives as well as an Elopement photographer.   Join us as Steph and I share insights and experiences  navigating the challenges and the strengths that come with ADHD while building a successful busine...

We're wrapping up our four-part series on websites for your creative small business today! In case you've missed the first 3, they were:  Episode 39:Why Your Website Matters Episode 40: The Choose-Your-Own-Adventure Guide to Building a Strategic Website Episode 41: Mapping Out Your Website: The Purpose of Each Page In this final episode, we'll be exploring how your website fits into...

This is episode 3 of our 4 part series on websites for creative entrepreneurs! This week we are talking about the pages you need on your website and what belongs on each page. We're talking about the Home Page, About Page, Services Pages/Sales Pages, Blog Pages, and Contact pages I break down the overall content and purpose of each page and discuss the flow of your site. We get into what info...

Episode 2 of 4 in the series on Strategic Websites for creative entrepreneurs and small businesses is all about how to get a strategic website. I talk about: My journey with building websites and the different platforms I've used Why Showit is my most recommended platform for creatives and service based businesses The parts that go into a strategic website and what roles you might want to hir...

This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.   You'll hear: - Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth - Understanding how a strategic website design can he...

Today’s episode of our podcast explores the theme of power of choice and change in creating our own reality. The guest of the show is Kayla Burch,  mindset mentor and business coach who shares her inspiring story of transformation and empowerment. She discusses how you're always making a choice, even when you think you aren't,  and how she’s applied this mindset to her life and business...

In this episode, we explore the concept of cycle syncing and how it can help women be more effective in their daily lives. Our guest speaker is Amy of Amy Rae & Co, a functional health consultant specializing in women's hormone balance and gut health. Amy shares her journey from being a nurse turned photographer to a health coach and the lessons she learned about building your business to...

In today's episode I'm joined by Shannon of @Mrs. Vondy and theemailclub.co to chat about using email in your photography business to build relationships and your income!  We cover:  How you can get email wrong How to get started the right way Ideas for lead magnets, freebies, or opt-ins What a welcome sequence should include Ideal email schedules and more! Learn more from Shannon at htt...

This one hits hard and close to home but is such an important conversation.  Sabrina and I connected at the Reset Conference in 2022 when I was freshly reeling from my dad's sudden death. At our next in-person meet-up, I learned more about Sabrina's experiences with grief through her talk at PhotoNative. In this episode, we discuss how grief changes you personally and affects your small...

In this episode, I'm joined by Paige Griffith of The Legal Paige. She brings her legal expertise to the topic of AI programs like ChatGPT, ImagenAI, and AfterShoot, helping us get clear on how the programs should and should not be used in our photography businesses.  We talk about: why these tools can be beneficial for us as small business owners  the safest ways to utilize them legally the b...

True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands.  We talked about: Skills needed as brand photographer vs. portrait  Prepping for brand photography sessions Helping clients understan...

**** Save your seat for my free masterclass!  Build Your Brand Online A MASTERCLASS FOR CREATIVES READY TO DIY THEIR WEBSITE **** In this episode we are talking Pinterest for Photographers, Diversity in our work and online presence, and showing up authentically! Listen in to this conversation with Kaitlin McKeeby Website: www.kaitlinm.com Pinterest: @kaitlinmckeeby Instagram: @kaitlinmckeeby TikTo...

In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it's benefits for photographers. Dawn talked about what AI is and what it isn't.  We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using these tools. We also talked about using AI in our personal lives...

Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them? These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management. We also got into setting lifestyle goals as well as financial goals, systems and softwares to help you get more capacity, and one mi...

Learn how deleting her Instagram account helped Brittnie reach 6 figures in her photography business.  We talk about:  being authentic in your photography business and showing up as yourself.  boundaries between vulnerability and getting too personal building a brand doing what you love to avoid burnout connecting with clients Find Brittnie at https://brittnierenee.com/ Instagram: https://instagra...

In this first interview episode of How You Pictured It, I'm chatting with Colie James about all things CRM and Dubsado for Photographers.  We talk about: When you should get started with a CRM Why Dubsado is a great choice for photographers and creatives Customizing your offer for each inquiry How Colie helps photographers set up their CRM The CRM Blueprint Listen in for more! Get the CRM Com...

Piggybacking off recent episodes and content I've been sharing about websites, let's roll back to what you need before you even start into building your website. A clear brand message. Brand messaging is more than just the text and the words that's better on your website. It's more about the overall feel of what you do, the transformation that you help people get from one point...

Our website is our home base and the face of our business on the internet. Today, I'm walking you through an audit of your site to make sure it's doing it's job. Does your website hit on the three major points? Mentioned in today's episode: Copywriting for Creatives Hotjar Showit Interested in launching a new Showit website with me as your coach? Dm me on instagram!  Follow Dea...

In this episode, I'm talking availability vs. capacity. This is a timely episode as we are getting deep into the fall busy season for family photographers across the US. I talk about the difference between capacity and availability. Knowing when to say no to those last-minute requests and some reminders to keep you from getting overbooked and overwhelmed. I also introduced a new series coming...

Being a solopreneur means that you are ALONE, A LOT.  It can feel so isolating in the day-to-day of running a photography business, but it doesn't have to be that way! In fact, we are all better together. In today's episode, I'm talking about ways you can feel more supported and connected and less alone in your photography business. Let's work together! softproofingmadesimple.c...

When you start running a photography business, you quickly realize there are a lot of pieces to communicating with your clients, getting paid, getting contracts signed and knowing who you are working with. A CRM of Client Relationship Management tool, can help you get all of those pieces into one place, and help you pull them together into streamlined systems and workflows. In this episode, I&apos...

What's the best pricing model? Should my pricing be on my website? How do I let people know I've raised my prices? I'm answering these big questions and sharing more about best practices for pricing your photography in today's episode. Get my new course, Soft Proofing Made Simple  for just $47 and enjoy a bonus live Q&A call and my email templates so you can get your new sy...