How It's Done: a Podcast for Curious Marketers

Josh Spilker is the head of marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups’ content strategies, Josh was a healthcare marketing manager, a journalist and a writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences i...

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonat...

In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader at Bass, Berry & Sims, ranked among the nation’s Top 5 healthcare practices by both American Health Law Association (AHLA) and Modern Healthcare . Angela has counseled national healthcare organizations on hundreds of transactions in the healthcare indust...

Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the trends, conversations and importance of mental health in the midst and wake of some of the most complex, divided and stressful times in history. In this episode of How It’s Done, we discuss the investments being made in expanding access to mental health...

HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publ...

What does it take to successfully lead Corporate Communications for a company IPO, and just how big of a team do you need to help do it? John Hallock, SVP, Corporate Communications at digital health darling Livongo, shares his experience leading communications during two of the biggest healthcare technology IPOs in history – athenahealth and Livongo – and now, Livongo’s proposed merger with Telado...

Paul Keckley is Managing Editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. We sat down with Paul to discuss healthcare policy amid the upcoming election, the future of our healthcare system, and how marketing has fueled the profitability of some of our country’s largest healthcare programs.

Ryan Inman is founder and CEO of Physician Wealth Services and host of the Financial Residency podcast. We sat down with Ryan to discuss what it takes to grow a successful podcast, the future of podcasting, podcast monetization and how his side hustle to guide physicians through a financial education became his next great venture, The Doctor Podcast Network.

Chris Dickey, Founder & CEO of Visably, built his SaaS business after pivoting the PR agency he founded, Purple Orange Brand Communications, to target search results to win brand placement in high-value Search Engine Results Pages (SERPs). Chris uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search. His value prop? Understandin...

Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We'll hear how the two organizations are coupling socia...

In response to the COVID-19 global pandemic, nonprofit organizations are having to reimagine fundraising. In this episode, Mary Lyn Schuh, executive director of JDRF Middle & East Tennessee, details her organization’s pandemic pivot of the Chapter’s largest annual event, the 2020 Promise Gala, which was set to take place at Nashville’s Omni Hotel April 25th. Mary Lyn shares how they managed to exc...

Like many before her, Robin moved to Nashville to make it in music - never knowing she’d end up working for an industry-leading population health company (the former Healthways) and ultimately succeeding in the glamorous world of professional RFP writing. Now a two-time entrepreneur, master influencer, and CEO of Metre LLC, Robin guides us through her journey into healthcare consulting and all she...

We get up close and personal with Karey Witty, COO of Envision Healthcare, to learn how he so artfully finds the time to give to the causes he believes in (he serves on the boards of directors for JDRF, American Heart Association and Monroe Carell Jr. Children’s Hospital at Vanderbilt) without compromising his commitments to his job and his family. We also learn the name of Karey’s college band, h...

Stephanie Margalis, Director of Community and Culture for SPIN | United by Ping Pong joins us to talk about how to create community, culture and raving fans.  In this episode as we dive into: How an incredible Friday night party turned into a national ping pong club What goes into creating a Community and Culture department  How personality type and skillset translates into success  How a one-woma...

Scott Becker is founder and publisher of Becker's Healthcare and a nationally recognized healthcare lawyer at McGuireWoods. In this episode, he shares how (and why) he built one of the fastest growing media platforms in the healthcare industry from the ground up.  In this episode we dive into: How to build and grow a thought leadership platform for your business How to build and grow a media brand...

Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest night of country music, the CMAs—and how he ties it all back to proven business results.  In this episode, we dive in to: How to stay up-to-date on the latest and greatest trends in health tech and business  How to leverage knowledge and expertise to cre...

In our first episode, we chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer Mitzi Hunter and Director of Enterprise Accounts Carlen Self.