’Hello $FirstName’ - marketing experts discussing the topic of personalization

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 4 'Why does Personalization work?' with Neuroscientist, PhD from Princeton, TEDx speaker, and multiple book author Matt Johnson. You can expect us discussing the following: How Matt ended up in psychology and neuroscience What neuroscience actually is Why does personalization work? How a distinction between implicit a...

This episode of the Hello FirstName podcast consists of an audio book chapter. WHY DOES PERSONALIZATION WORK? When things get creepy When do consumers find personalization creepy? Personalized vs personal B2B business development – pretending to be personal? Creepy personalization or just a coincidence? The full book is available in print and kindle and can be bought here . (or your local amazon.....

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 3 'Defining Personalization' with PhD and Post Doc Tekila Harley Nobile from University of Lugano in Schwitzerland. You can expect us discussing the following: Personalization vs customization Actual vs perceived personalization Implicit vs explicit personalization Targeting Segmentation vs personalization – not a bin...

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 3: DEFINING PERSONALIZATION Personalization vs customization Actual vs perceived personalization Implicit vs explicit personalization Targeting Segmentation vs personalization – not a binary distinction Two academic definitions of personalization A practitioner’s definition of personalization Personalization is...

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane . You can expect the following: You can expect us discussing the following: The three ways of working with personalization The confusion on the topic Which personalized campaigns that Mich...

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 2: THE PROBLEM OF PERSONALIZATION Three branches of marketers Is personalization worth it? The branding sceptics The need for a clear definition The full book is available in print and kindle and can be bought here . (or your local amazon...) An abstract of the book can be downloaded here . All models and illust...

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim . You can expect the following: We discuss what consumers actually expect Where the personalization hype comes from The Gartner hype cycle Whether the hype is real If personalization creates Money or CX The branding skeptics and the bashers The...

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 1: THE HYPE OF PERSONALIZATION Consumers expect personalization – and brands had better deliver The tech hype of personalization Has personalization technology become mature? The full book is available in print and kindle and can be bought here . (or your local amazon...) An abstract of the book can be downloade...

In this Episode, Rasmus Houlind gives an introduction to the podcast series and concludes with the Introduction from the book 'Hello $Firstname' and sets the listener on the path to learning all about personalization and how to create value for both company and customers.  The full book is available in print and kindle and can be bought here . (or your local amazon...) An abstract of the book can...