Haunted Attraction Network

NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/ Nine Ways To Build Brand Relationships Wi...

Scott recently attended this "non-haunt" convention to co-present a seminar on monetizing theatre's ghost stories. This episode includes a great interview with co-presenter, Jill Witecki, Marketing Director and official "Ghost Host" for Tampa Theatre. Learn the unexpected similarities between these 2 industries.

Picking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/ Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneu...

Hear Scott's take on the new Southeast Halloween Enthusiast Convention in Ocala FL. Scott also interviews great folks from Universal Studios and Legoland. PLUS a surprise visit with Alex Crow!

Ask More: A Simple Guide to Asking More Effective Guest Survey Questions NEWS Blooloop’s Top 50 Theme Park Influencer List An interesting read to see the diversity of the industry. https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50 How Cedar Fair Scaled An Immersive Mobile Experience Jim Denny VP of eCommerce: https://www.bloomreach.com/en/blog/2018/06/how-cedar-fair-scaled-an-imme...

How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them...

In this PODCAST EPISODE, we chat with the organizers of SEHEC (Southeast Halloween Enthusiast Convention) and the Seasonal Attraction Leadership Symposium. Philip Hernandez: Director of Marketing & Sales for Gantom Lighting and Controls, a reputable company in the attraction space known for their quality lighting and controls. William Ramsay: Also known as Dr. Terror Eyes, has taught his Haunting...

As requested on the "A Scott in the Dark" Facebook group, Scott chats about the role of a director for haunted attractions.

There is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos “Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively...

Just imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker ( https://amzn.to/2ymtJ0E) , we offer up a checklist for more meaningful media mentions...

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.” NEWS/Quick-Takes When: The Scientific Secrets of Perfect Timing Book by Daniel H. Pink Brad’s take: The book is a quick read th...