GTM Secrets

Tired of spray-and-pray sales tactics that go nowhere—especially when your buyer’s locked into a five-year government contract? In this episode of GTM Secrets , Stephen Lowisz pulls back the curtain on one of the most misunderstood markets in SaaS: government sales. Whether you think B2G is slow, bureaucratic, or impossible to crack, think again. Stephen sits down with Adam Griffin, a 20-year GovT...

Looking to supercharge your go-to-market strategies and unlock new growth for your SaaS business? Join host Stephen Lowisz as he dives deep into the world of sales, marketing, customer success, and revenue operations, bringing actionable insights from top industry leaders. In this episode, Stephen is joined by Nick Tomic, founder of Face2Face and ProductMarketFit.io, to explore innovative solution...

Unlock the secrets behind successful go-to-market strategies with  GTM Secrets , hosted by Stephen Lowisz. This dynamic podcast dives deep into the world of sales, marketing, rev ops, product launches, social branding, and so much more. Stephen chats with industry luminaries to uncover actionable insights, fresh perspectives, and proven tactics that help businesses scale, adapt, and thrive. Each e...

How does a small but mighty team compete in one of the busiest spaces in marketing tech? This episode of  GTM Secrets  dives into the brilliant and actionable insights of Eddie Casado, Head of Growth Marketing at Mouseflow, a dynamic competitor to platforms like Hotjar in the behavioral analytics arena. Host Stephen Lowisz sits down with Eddie to explore what it takes to thrive in a crowded market...

Welcome to  GTM Secrets , the no-nonsense podcast where host Stephen Lowisz dives deep into the strategies, challenges, and insights that shape the world of go-to-market success. This episode features a candid conversation with Miranda Follis, a seasoned government marketing expert and product marketer with over a decade of experience. Together, Stephen and Miranda dissect the complexities of gove...

Join Stephen Lowisz as he dives deep into the world of demand generation with industry expert Rob Testa. Rob brings a unique perspective from his dual roles as a demand gen leader at Samsung SDS and the founder of his own small business, RKT MKTG. The conversation untangles the intricacies of bridging the gap between marketing and sales, crafting effective account-based marketing (ABM) strategies,...

What does it take to master the art of enterprise sales? On this episode of  GTM Secrets,  host Stephen Lowisz sits down with James Chin, Director of Enterprise Sales at MaintainX, to uncover the strategies, challenges, and triumphs behind closing complex, high-stakes deals. With over 500 employees and a dedicated enterprise sales team, MaintainX is making waves in asset management—and James is le...

Hosted by Stephen Lowisz and featuring industry expert Ben Belcher, GTM Secrets dives deep into the world of go-to-market strategies, sales, marketing, demand generation, and the critical role of content in driving results. Stephen’s candid approach and Ben’s wealth of experience make for an insightful and actionable conversation packed with real-world strategies tailored for marketing and sales p...

Dive deep into the world of go-to-market strategies with Stephen Lowisz as he unpacks the nuances of sales, marketing, product positioning, and revenue ops. This episode features a no-holds-barred conversation with Zach from Octave, a seasoned sales expert and AI innovator. Together, they tackle the realities of modern sales, including calling out the inefficiencies of AI SDRs and discussing the e...

Join Stephen Lowisz as he dives deep into the evolving world of sales development with SDR coach and expert Jack Knight. Together, they tackle some of the hottest topics in sales today, including the rumored "death" of the SDR model and why it's far from the truth. Jack shares his insights on how the traditional SDR role is being reshaped by AI and technology, introducing the concept...

Join host Stephen Lowisz as he dives into an epic conversation with marketing maverick Matt Charney. From his unexpected leap from screenwriting into recruiting and marketing, to his current role juggling multiple brands as a solo marketer, Matt brings a wealth of unique experiences and insights to the table. Discover how Matt has built powerful brand awareness for companies like Employer.com and...

Join host Stephen Lowisz as he sits down with Noah Jacobs, co-founder of Bird Dog, an innovative platform designed to help sales reps and account executives focus on the right opportunities through detailed account research. This episode dives deep into the highs and lows of startup culture, exploring Noah's fascinating pivot from a finance background to tackling development, sales, and leader...

Join host Stephen Lowisz in this insightful episode of  GTM Secrets  as he sits down with venture capitalist Shane Sabine, founder of Punch Capital. Shane offers a unique look into the world of VC, sharing his expertise on backing immigrant founders, navigating pre-seed and seed-stage funding, and leveraging the power of networking to uncover high-potential startups. Beyond the boardrooms, Shane r...

Join host Stephen Lowisz as he dives into the world of content marketing with Russell Wojcik, Senior Content Marketing Manager at Liquibase, on this episode of GTM Secrets. Tackling the challenges of B2B tech marketing, Stephen and Russell explore the art and science behind creating impactful content that stands out in the crowded DevOps space. Gain insights into the evolving role of AI in content...

Join Stephen Lowisz in this insightful episode of  GTM Secrets  as he sits down with healthcare marketing expert Nick McGuire. Together, they explore the dynamic and often challenging world of marketing within the highly-regulated healthcare industry. Nick shares his 15+ years of experience crafting creative strategies while navigating obstacles like HIPAA compliance and the complexities of target...

Join host Stephen Lowisz in this eye-opening episode of the GTM Secrets podcast featuring Agnel D'Cruz, an expert in data partnerships and Principal at ZoomInfo. Together, they explore the world of data and its pivotal role in marketing and sales strategies. Agnel dives into how ZoomInfo leverages its expertise in third-party data acquisition to close data gaps, ensuring their enterprise customers...

Join Stephen Lowisz and internet marketing veteran Zach Presnall for an in-depth, no-fluff conversation about the evolving landscape of internet marketing. With over 20 years of experience, Zach shares hard-hitting insights on the pitfalls of email marketing, the critical role of content creation in go-to-market strategies, and how to effectively align sales and marketing teams to drive revenue. D...

Join host Stephen Lowisz on this compelling episode of  GTM Secrets  as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meanin...

Join GTM Secrets podcast host Stephen Lowisz with special guest Derek Boggs as they unpack a masterclass in go-to-market strategies, demand generation, and the art of adapting to unique customer personas. Derek shares his dynamic career path, from his early days at InsideSales (now Zant) to leading marketing initiatives in the physical security industry. Dive into a thought-provoking discussion on...

Welcome to GTM Secrets , the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond. In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity . With 25 years of B2B tech sales experience and a history of guid...

What does it take to truly resonate with technical audiences like DevOps professionals? Join Stephen Lowisz and Derek E. Weeks, CMO of Katalon, as they explore the art and science of go-to-market strategies in the B2B software world. With over 30 years of marketing experience, Derek shares invaluable insights into reaching skeptical, hyper-curious personas with authentic, human-centered campaigns....

Get ready for an insightful deep-dive into cutting-edge go-to-market strategies with host Stephen Lowisz and guest Dasha Samson, Director of Demand Generation at inMoment. Together, they unravel the art and science of demand gen, with fresh takes on topics like account-based marketing (ABM), hyper-targeted personalization, and the pivotal role of data in driving success. Discover how Dasha uses to...

Join Stephen Lowisz and Div Manickam in this thought-provoking episode of "Studio Sessions," where he dives deep into transformational insights that inspire personal growth and peak performance. Stephen and Div explore strategies for elevating leadership, developing resilience, and unlocking untapped potential in both professional and personal life. Through engaging stories, practical advice, and...

Join Stephen Lowisz as he dives deep into the world of go-to-market strategies with marketing expert and entrepreneur Keith Wright. From the boardrooms of General Motors and Google to building his own venture, SweepLift, Keith’s story is packed with valuable lessons and actionable insights. In this episode, you’ll discover how Keith leveraged incentives to revolutionize lead generation, developed...

Join host Stephen Lowisz as he sits down with Jean-Paul Elbekian, a marketing leader in the consumer financing space, to uncover the secrets behind creating a frictionless go-to-market experience in home improvement financing. Jean-Paul dives into how his company uses cutting-edge technology and user-friendly design to simplify the financing process—bringing results as seamless as scanning an ID a...