growth minded SUPERHEROES

Julia and André sit together with Tim Ceuppens, CMO of the Belgian brand Pit&Pit, to uncover the surprising truth about why most data presentations fail. In this episode, Tim shares how he turned boring, ineffective reporting meetings into compelling business discussions - by transforming the way we tell stories with data. From Pixar story structures to Jurassic Park analogies and real-life co...

In this episode, André and Julia sit down with none other than Lucia van den Brink - founder of IncreaseConversionRate.com and the driving force behind the global Women in Experimentation community. Lucia has run over 1,000 A/B tests , influenced 55+ million visitors , and worked with both scrappy startups and billion-dollar brands. But what makes her stand out is her radical view of experimentati...

In this episode of the GMS Podcast, André and Julia sit down with Luiza de Lange - a passionate leader, experimentation expert, and former GMS speaker - for a powerful conversation that goes way beyond data and A/B tests. Luiza shares how a single A/B test completely changed the way she thinks, why most companies are sitting on untapped data gold, and what it really takes to lead high-performing t...

What if AI could not only boost your productivity but totally redefine your work-life? In this energizing episode of the GMS Podcast, André and Julia sit down with AI strategist, keynote speaker, and author Tim Cortinovis to explore how automation, mindset, and bold experimentation are shaping the future of work. Tim reveals how he’s automated huge parts of his business - from email to calendar ma...

How do you design products that truly drive growth? In this episode of the GMS Podcast, Fonz Morris , a seasoned Growth Designer and experimentation advocate, shares hard-hitting insights on how product teams can blend UX, business goals, and experimentation to build products that actually win . 🚀 What you'll learn in this episode: ✅ Why experimentation is your best friend as a designer and...

In this episode of the growth-minded SUPERHEROES Podcast , André Morys and Julia Rumpf sit down with Els Aerts , one of the most respected voices in user research and experimentation. They dive deep into the critical role of qualitative research in making better business decisions, the biggest mistakes companies make when gathering user insights, and the ongoing debate about AI's role in resea...

Are best practices ruining your experimentation strategy ? In this no-BS episode, André & Julia sit down with Shiva Manjunath , host of the podcast "From A to B" and expert in A/B testing, CRO, and stakeholder management , to discuss why blindly following best practices can be a huge mistake - and what you should be doing instead. 🔥 In this episode, we cover: - Why “best practices”...

In this episode, André Morys and Julia Rumpf sit down with Michael Aagaard , a seasoned CRO expert turned storytelling and presentation coach, to explore the intersection of conversion optimization, public speaking, and brand trust. Michael has been a staple at GMS, delivering high-energy, insight-packed talks that leave audiences inspired. While he made his name in A/B testing, microcopy, and cal...

In this episode of the GMS podcast , André Morys and Julia Rumpf sit down with Nils Stotz , who leads the experimentation platform product team at Zalando . They dive into why experimentation is the key to better decision-making - but also why so many companies still get it wrong. Nils shares his journey from finance to experimentation , revealing how he became obsessed with data-driven decision-m...

In this episode of the GMS Podcast , Julia and André dive deep into the world of experimentation with Ton Wesseling - one of the industry’s most respected experts. As the founder of Online Dialogue and the visionary behind Conversion Hotel , Ton has spent decades shaping the way companies approach A/B testing, CRO, and evidence-based decision-making . Together, they explore: 🔹 The Optimizer’s Dis...

In this episode of growth-minded SUPERHEROES, Julia & André sit down with Diane Wiredu, founder of Lion Words and a leading expert in B2B messaging strategy. Diane specializes in helping SaaS and tech companies achieve message-market fit - a powerful yet often overlooked growth lever that can make or break your marketing success. Through a customer-led approach, Diane unpacks how businesses ca...

What if 80% of your experiments failed - but the remaining 20% transformed your business? In this episode of growth-minded SUPERHEROES , Julia & André welcome Jorden Lentze, Senior Product Manager Apps at Booking.com, for an eye-opening conversation on experimentation, data-driven decisions, and the evolution of testing in app development. With over 15 years of experience, Jorden shares Bookin...

In this episode of growth-minded SUPERHEROES , we dive deep into the transformative power of emotional targeting with Talia Wolf, founder of GetUplift and creator of the Emotional Targeting Framework. Talia shares her groundbreaking strategies for leveraging emotions to revolutionize optimization and drive growth. Don’t miss this insightful conversation! Key Learnings: Why emotions are at the hear...

In this episode of growth-minded SUPERHEROES, Julia and André explore the strategic art of conversion copywriting with Eden Bidani, renowned copywriter and messaging expert. Eden shares her journey into the world of copywriting, uncovering how strategy and data-driven insights transform words into powerful tools for driving ROI. She highlights the often-overlooked role of copywriters in experiment...

In this episode of growth-minded SUPERHEROES , Julia and André dive into the art and science of personalization with David Mannheim , founder of Made With Intent and author of The Person and Personalisation . David shares his journey from CRO agency owner to champion of personalization, highlighting the pitfalls of focusing solely on conversions and the transformative power of intent-driven sellin...

In this episode of growth-minded SUPERHEROES, Julia and André sit down with Björn Radde, VP of Digital Marketing and Innovation at T-Systems, to explore the power of starting small to drive innovation in large organizations. Björn shares his insights on leading agile pilot teams, integrating experimentation into corporate culture, and leveraging AI to supercharge marketing strategies. From actiona...

In this episode of the GMS Podcast, Julia and André sit down with Slobodan "Sani" Manic, host of the NoHacks podcast and an experienced web optimization specialist. Sani has spent over a decade interviewing top experimentation experts and refining his own approach to CRO, performance optimization, and web analytics. Join us as Sani shares his journey, the key traits of successful optimizers, and h...

In this thought-provoking episode, we welcome Lukas Vermeer, a renowned expert in experimentation and former experimentation lead at Booking.com, to discuss the transformative power of data-driven decision-making. Lukas dives deep into the challenges, misconceptions, and incredible potential of building an experimentation-driven culture within organizations. Here's what you'll learn when listening...

What does it take to transform a traditional organization into a hub of experimentation excellence? In this episode, we sit down with Stewart Ehoff, the award-winning head of experimentation at RS Group, who shares his inspiring six-year journey from frustrated software engineer to building an experimentation program recognized as best in class. Hosted by Julia Rumpf and André Morys, this conversa...

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