Grow Your Occupancy

Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Kjersten Joachim, Executive Director of Sales & Marketing of Dow Rummel Village. Dow Rummel Village is a very large senior living community in Sioux Falls, South Dakota, offering an entry fee model for independent living and a rental model for assisted living and memory care. The community consistently meets and exc...

Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Joshua Bentley, Senior Regional Vice President of Sales and Marketing at The Aspenwood Company. The Aspenwood Company is a client of Grow Your Occupancy and their Remote Sales Specialist (RSS) service. Joshua shares his initial skepticism that RSS would be a robotic technology that fails to capture the essence of the hu...

Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Mike Miller, President and CEO of Primo Solutions, LLC, about his insights into the senior living industry. Since founding Primo Solutions 18 years ago, Mike and his team have conducted over 100,000 mystery shops and counting, giving him a unique perspective on what the industry can do better.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Jessi Barton, Community Relations Director at The Lodge at Stephens Lake in Jasper, Georgia. Jessi not only diligently worked her way through the Grow Your Occupancy Selling Senior Living Workbook, she also shared her progress with Julie – and the impact it made on her success. Thank you to our sponsor Yardi for making...

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.   In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 6: what to do when there's not enough sales activity.   Order your copy today on Amazon!   4bcb9d8233ad006196978...

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite. In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 5: what to do when you're not getting enough QUALITY leads.   Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite. In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 4: what to do when you're not getting enough leads. Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite. In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 3: the 10 "puzzle piece" solutions to occupancy challenges. Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite. In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 2: the regional planner. Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite. In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 1. Order your copy today on Amazon!

Do you really need another strategic plan for driving sales in your senior living organization? In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tack...

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Erin Thompson, Founder of Aspire for More With Erin, and Aaron Fish, Founder & CEO of Trestle Hospitality Concepts. Together, Erin and Aaron co-founded The Mentoring Company to help train the next generation of senior living leaders to succeed. Erin and Aaron are the educators behind The New EDs Playbook: Creating an Impactfu...

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain. Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from? Lola is unique in that she works in a variety of di...

The initial connection with a senior living lead can make or break the sale. That's why it's so important to make the first connection a human connection with all new leads, and to track the metrics associated with those connections. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Christa Daniello, Vice President of Sales at The Osborn, and Mona Hilton, CEO of Advantage Anywhe...

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Erin Hennessey, CEO of Health Dimensions Group. Erin shares her insights on her leadership journey to CEO, leading by values, hiring the right people, and the impact a strong executive director and strong sales director working together has in the success of a senior living community.

Julie Podewitz, CEO & Founder of Grow Your Occupancy talked with Karen Foley, Senior Vice President of Sales at LCB Senior Living, about their strategy for occupancy success. Karen shares her philosophy that occupancy is the result of an entire team, not just the sales staff. Because a lot goes into maintaining occupancy, it's key that the sales directors are focused on what they're there to d...

For the first time in the history of the Grow Your Occupancy podcast, Julie Podewitz, CEO and Founder, is the guest! Dresden Cincurak, VP of Business Development, turns the tables and takes the role of host as she interviews Julie about senior living sales and marketing and so much more!

Grow Your Occupancy's Julie Podewitz, CEO & Founder, and Dresden Cincurak, VP of Business Development, are back to share what's on their minds, what they're hearing from people in the senior living industry, and the sales and marketing challenges facing senior living providers and communities.

Has the Daylight Savings Time change got you feeling out of whack in your workday? Time management is a topic on the minds of almost everyone this time of year, when we're feeling just a little off of our entire day's schedule. In this solo podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, shares her tips for better time optimization.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with the sales leadership team at The Arbors and The Ivy Assisted Living Communities about their experience with the sales coaching they began over 3 years ago. Emily Quinn, Co-Owner and RDSM, Sondra Jones, RDSM, and Stephanie Zelazo, Regional Sales Specialist, look back on the coaching sessions, the things that had the quickest impac...

In part 1, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talked with Kristin Ward, President of Austera Group, about positioning senior living communities to maximize their potential. Julie and Kristin are back for part 2 to dive deeper into the top 3 operational fixes that senior living operators can do to stay competitive and grow occupancy.

In this first of a two part conversation, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kristin Ward, President of Austera Group, about positioning senior living communities to maximize their potential. Kristin, a 30 year veteran of the senior living industry, shares the top 3 operational fixes that senior living operators can do to stay competitive and grow occupancy.

For senior living providers with a diverse portfolio of communities in varied markets, is there really such a thing as a universal approach to sales and marketing? Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Francine Bass, Vice President of Sales at United Group of Communities, about the secret weapon that is working to transform their occupancy outcomes.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes back Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing at Legend Senior Living, to the Grow Your Occupancy podcast. Christy recently took a 3 week vacation to South Africa, and not only did her sales teams not fall apart in her absence, they actually grew occupancy! Find out her leadership skills that made...

We're back with part 7 of our most popular topic – senior living sales specialists share what they're doing to get occupancy growth results in their senior living communities! Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Barton from The Lodge at Stephens Lake in Jasper, GA, and a panel of Grow Your Occupancy's Senior Sales Specialists: Susan Braley, Heidi Benard, Je...