Green Side Up

In this episode, Jason and Jordan catch up on a busy season in the landscape business, comparing lead flow, close rates, and what's really driving sales in different markets. They swap stories about big opportunities—including a major 5,600-foot roadway bid in Kissimmee and a high-profile renovation at Queen of Peace Catholic Church in Gainesville—and break down how they think about strategic bidd...

In this episode of the Green Side Up podcast, Jason andJordan hit the road to Gainesville, Florida to record at the impressive new home of Sky Palm Studios with co-founders Luke Lower and Justin Short. They dive into Luke and Justin's journey from running separate media companies—one focused on drone and aerial work, the other on video production—to recognizing they were better together and dissol...

In this episode of Welcome to Green Sign Up, Jordan and Jason start with some early-morning banter about  The Curse of Oak Island before diving into real-world tree and landscape work in Florida. Jordan previews his meeting with "Mangrove Alan" on a new waterfront development, while Jason talks through lighting and landscape projects in Cedar Key. They then shift into plant health care operations...

This episode of the Green Side Up Podcast is a lively, story-packed conversation featuring Jordan, Jason, and returning guest Erin Alvarez . The trio starts with weekend plans—kayaking, manatees, race car–themed kids' parties, daddy–daughter dances, and tax woes—before drifting into hilarious side tangents about trolling lettuce for manatees, oversized margaritas, and the realities of squeezing tr...

In this episode of Green Side Up, Jordan Upcavage and Jason Lee welcome Kristoffer Rasmussen —certified arborist, safety professional, auditor, educator, and all‑around arboriculture lifer—for a rich conversation recorded live from ArborFest in Asheville, North Carolina. Kristoffer shares what makes ArborFest special, from crane‑hung "ninja climbs" to family-friendly vibes and hands-on equipment d...

In this episode, Jordan and Jason share real-world results from high-rate MitoGrow applications on stressed live oaks, sports fields, and problem lawns—including a dramatic turnaround case at the University of Tampa and a residential yard battling take-all root rot. They break down practical application rates and methods, how they're pivoting plant health care programs toward targeted "booster" tr...

Today's episode captures a Business Solutions webinar hosted by the Tree Care Industry Association ( TCIA ), featuring insights from landscaping and tree service executives. The discussion focuses on operational readiness for the spring season, emphasizing the transition from winter dormancy to peak demand. Key speakers from Skyfrog Landscaping, Independent Tree, and Lynch Landscape and Tree Servi...

In this episode, Jordan and Jason dive into real-world production, consulting, and systems work in their green industry businesses. Jordan breaks down a 7,000 sq ft Bellgard turf block install at Blue Springs State Park, then unpacks a six‑figure consulting project tied to the City of Tampa's strict tree protection rules, air spading, and water main replacement work. He also shares how he's using...

In this episode, Jordan and Jason kick things off with light banter—Spanish greetings, coffee, "Zoom mullets," and Jordan's upcoming New York trip—before diving into real-world business lessons. Jordan shares how a harsh one-star Google review over "bad driving" was completely debunked using dash cam footage, and what that taught them about professionalism and reputation management. They then dig...

In this episode of the Greenside Up Podcast, Jason and Jordan continue their deep dive into real-world sales processes for landscape and tree care businesses. Jason recaps his trip to the Leanscaper operations intensive and shares how tools like Lana AI, SOPs, and "lean boards" can streamline communication and checklists—along with the real financial and implementation challenges. They talk about...

In this episode of Green Side Up, Jordan and Jason kick off with some laughs and then dive into the real meat: tightening up your landscape sales process from first phone call to booked job. Prompted by listener questions and real scenarios from the field, they walk through using a phone script to vet leads, set project minimums, and talk budget ranges, plus Jordan's nine-step customer journey fro...

In this episode of the Green Side Up Podcast, Jason and Jordan sit down with guest Erin Alvarez to recap the first annual Landscape Rodeo at Ancient City Farmstead. They walk through what it took to pull off a brand‑new event—from last‑minute insurance and equipment logistics to course design, sponsors, and volunteers—plus highlights like the truck and trailer / Isuzu box truck course, the articul...

In this Valentine's Day episode of the Green Side Up podcast, Jason and Jordan are back in the "bunker of love" with special guest Eric, Business Development Manager for Gravely Commercial Mowers. The trio traces Eric's unlikely journey from a chance airport encounter after the Equip Expo in Louisville to hanging out in the bunker, then dives into the rich, family-owned legacy of Ariens Co. and th...

In this pre-sunrise episode, Jordan and Jason kick off 2026 with a candid look at what's current in their tree and landscape businesses. They recap January's guest lineup, then dive into real-world topics like business development through BNI and apartment associations, HOA speaking gigs, and an emergency job removing a 40" oak after a massive water main blowout. They share how tools like LiveSwit...

In this episode of the Green Side Up podcast, Jordan and Jason talk with longtime friend Andrew "Duck Fisherman" Fucarino about his unusual path from family-owned compounding pharmacy to Business Development Manager for Independent Tree Service. Andrew shares how he helped build a niche, cash-pay compounding business (including custom dry eye drops from patients' own blood serum) that was eventual...

In this episode of the Green Side Up Podcast, Jason and Jordan sit down in person with Danny Gutcher of KASE Wealth Advisors for a deep dive into money, retirement, and long‑term planning—through the relatable lens of Danny's baseball journey. Danny shares his path from Tampa high school standout to Division II national champion catcher at the University of Tampa, then explains how he transitioned...

In this episode, Jordan and Jason go behind the scenes of the inaugural Landscape Rodeo in St. Augustine, Florida—fresh off the front page of  Lawn & Landscape  with Yankee Dan doing a wheelie on a Hustler zero-turn. They break down Media Day, key events like zero-turn barrel racing, skid steer challenges, mini-excavator skills, and the evolving three-on-three backpack blower soccer, plus how to r...

Jordan and Jason link up in Tampa to recap a big week in the Green Industry. They share details on the upcoming Landscape Rodeo and Media Day at Ancient City Farmstead in St. Augustine, then break down what they learned at Tony Bass's Profit Builder seminar in Atlanta. From labor burden and overhead recovery to real equipment costs, sales goals, and culling unprofitable accounts, they explain how...

In this episode of Green Side Up, hosts Jordan and Jason sit down in Louisville with Mark Sedgley, CEO of Granum (the merger of LMN, SingleOps, and Greenius), to unpack his unconventional path from teaching English in Poland to leading a major software platform for the green industry. Mark shares how he fell in love with small business, what getting fired taught him about leadership, and how he us...

In this episode of Green Side Up, Jason and Jordan sit down with Ryan Hudson, General Manager of Baker Commercial Landscaping – Tampa, for a candid, funny look at what it really takes to run a serious commercial landscape operation. Ryan shares his journey from mowing for his dad's company Bushmaster Landscape Maintenance as a kid, to grinding through a 10‑year business degree, to managing an 80-p...

In this Christmas episode of Green Side Up, Jason and Jordan mix holiday banter with a candid year-end business recap. They talk about family trips, zero-turn barrel racing, raccoons in dumpsters, and then get real about 2025: slowdowns, layoffs, experiments with marketing, LiveSwitch video estimates, and dialing in plant health care. The core of the conversation is sales—close rates, how much mon...

In this episode of the Green Side Up Podcast, Jason calls in from the SkyFrog shop kitchen while cooking a 10‑gallon pot of jambalaya for the year‑end party, and Jordan shares how his team has tightened up operations with a four‑day workweek and a cleaner, better-organized shop. They talk about SkyFrog's employee skills challenge—mower races, weed eater and edger contests, and this year's backpack...

In this episode of Green Side Up, Jordan and Jason sit down with Scott from the Million Dollar Landscaper podcast to talk about why so many landscape and tree service companies stay busy but barely profit. Scott shares his journey from working in his dad's landscape company in Northwest Indiana to becoming Vice President, realizing the business wasn't making money, and then diving deep into budget...

Get behind the scenes at Equip Expo with this lively episode recorded in the Super Lawn Truck Studios! Mike and Chad, from Not Our Finest Hour Podcast, join the crew to share stories about growing their landscaping businesses, managing teams, and handling unique challenges like workplace vices, taxes, and HOAs. Dive into real-world discussion on hardscaping, new tech like AI estimating tools, and...

Join Jason, Jordan, and Rob Duvall as they sip espresso martinis and dive into a lively, insightful conversation about their journeys in the landscaping industry. Recorded on the eve of the Equip trade show, this episode features stories of friendship kindled in a horticulture club, the challenges and triumphs of starting and growing a business, and practical advice for aspiring entrepreneurs. Hea...