Got Marketing?

You don’t have to choose between consulting, content creation and campaign strategy.   But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be. This week, Mia is joined by Nicole Sherwin , a fractional CMO, co...

Marketing today is more manipulation than strategy, how did we get here? In this episode of Got Marketing? , I discuss weaponised psychology, and the  three core tactics doing the heavy lifting behind the most manipulative marketing online. This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly...

Is Instagram still worth it? Let’s talk. This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way?   Spoiler: the answer may not be what you want to hear. If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like...

The 100th episode 🎉 For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.  Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing? In this milestone moment, Mia takes you behind the scenes of Got Marketing?  sharing the real, unfiltered truth about podcasting, what’s worked, what hasn’t, and how the show fits in...

We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails b ut what if that’s exactly what’s holding us back? Its time to unsubscribe from boring marketing and legacy thinking. This week Mia meets her marketing hero, Jay Schwedelson ,  a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV. Ja...

We live in a time where having a PhD seems to matter less than having a ring light. Why we trust influencers over experts, and what it’s costing us. What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health , Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility,...

You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue. In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves. Mia walks you through the 5 must-have elements of a high-...

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected? In this reflective solo episode of Got Marketing? , Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there. Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares...

What if we just said what we meant? In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you moving forward. From broadcast channels and Brené Brown quotes to pricing, platforms, and what your audience really wants  — this episode is a salty (but constructive) hot take on wh...

Where to focus your marketing efforts (and what's not required in the first few years) Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that’s just Monday. But here’s the thing: you don’t have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually...

How to actually know what’s working in your marketing (and what’s a waste of time and money). When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what’s required. To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, fou...

Not every flop is a failure of effort, often it’s a failure of strategy. In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns that looked similar on the surface…but performed very differently in the wild. Think: celebrity endorsement, hero video content, big-budgets but only one of them hit the mark. Tog...

Why creative courage > ad spend (and how to build a campaign people remember) In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who recently ran her first full-scale campaign…and nearly pooped her pants doing it. Until recently, Megan didn’t think polished campaigns were for small businesses. But after hearing Mia...

Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing? We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and straight-talking legend. Her last episode on discovery calls cracked the top three most downloaded this quarter, so naturally, we had to have her back. In this episode, we break down the ete...

Why staying small isn’t "playing small" (and might be the smarter move). In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie’s new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale. Together, they unpack why “just hire a team” i...

This candidate is campaigning like a marketer—and it’s working. In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking. From kitchen table conversations to j...

Too many small businesses are stuck using marketing tactics that expired years ago.  In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small businesses, and what to do instead. From one-to-many offers that flop to clickbait email subject lines, Mia has laid it out and shows you how to build trust, demand, and results in t...

Discounting is a terrible business strategy. There I said it. Now let me prove it. Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch. In this episode of Got Marketing?, we’re unpacking why discounting is not the move, why it attracts the wrong customers, and ho...

Why did we create another business event? Not all business events are created equal. In this episode, we’re pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes including funding, structure and mistakes.  Many conferences feel transactional, repetitive, and uninspired, the same speakers, the same panels, the same meh networking. Meanw...

Why am I so campaign obsessed? Campaigns build brands. One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we’re diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your...

Stop relying (p urely) on social media: the smarter way to market in 2025 Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay race with a one-person team. In this episode, we’re breaking down paid, earned, owned, and borrowed marketing channels—why they work better together and how to balance them without bu...

Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn’t converting, whether social media is a must, and if niching down is still good advice in...

What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown...

Struggling to win customers? This is the episode for you.  Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we’re breaking down why market demand i s the real kingmaker—and how even the best branding can’t fix a lack of demand. We explore two...

Want to win more speaking gigs? Listen up.  In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed with actionable tips to help you step onto the stage. Then, Mia shares a massive announceme...