Go OFF w/ Josh Jay

2025 is a rough year to stand out on social media. The bar has been raised and the bare minimum just won't get you by anymore. I'm going over 4 major things on how you can make your creative business' social media hit differently so it has the advantage of standing out amongst the sea of a saturated creative industry. Enjoyed this episode? Don't forget to leave me a review. You...

When most creatives think of premium service, they imagine gifting, overdelivering, handwritten cards, surprise prints, and the works. But here’s the truth: high-end clients aren’t looking to be spoiled and I'll cover exactly what they are looking for when they're willing to pay a premium fee for a premium-level service. Enjoyed this episode? Don't forget to leave me a review. You c...

Demystifying the difference between brand and marketing (most people confuse them), and showing why brand must come first for your marketing to be set up to succeed and do the heavy lifting for you. Enjoyed this episode? Don't forget to leave me a review. You can also follow me on the socials: @joshjay.co 

If you’ve ever felt like you’re doing everything right —posting, showing up, making it look beautiful—and STILL getting crickets, this episode is your wake-up call. I’m about to show you why your brand isn't being ignored because it’s bad … it’s because it’s unclear. And by the end of this episode, you’ll know exactly how to fix that. Enjoyed this episode? Don't forget to leave me a revi...

Is your art good enough to market? Do people want to pay for it? Where's the right balance between creativity and business? Have you found your product-market fit? Don't be fooled by people telling you just need the right tactics to get more leads or charge more for your services. There's a component that's crucial before you can start to look into generating more leads and inc...

Want a different result this year? Same actions lead to the same results and no matter how many times you get new goals in the new year, if you don't change your input, your output won't change either. I want to challenge you to do something different this year so you can get a different result from your input in business. Enjoyed this episode? Don't forget to leave me a review. You...

Upselling is the easiest way we can all increase our revenue without going through the effort of getting new leads that we have to convert. It is by far the best strategy to increase your average client and for you to make more with minimal effort. Here's how I go through the process of what makes upselling more desirable and better timed for better conversions than how most people upsell in...

If you've struggled to feel aligned in the business that you're running, it could be that your business isn't optimally designed to serve your goals and dreams. I went through a crisis of purpose and goals in 2021 which led me down a path of pivoting my business model and ultimately starting a new business to serve my greater goal in life. This is what I now help people with and I&a...

Setting good goals is the key to setting yourself up for success! Goal setting is a skill set that every business owner should be honing. If you've struggled to set a goal for your business, here's everything I go through when I set my yearly goals for mine, and I walk through this process with my 1:1 coaching clients for their business, as well. Enjoyed this episode? Don't forget t...

2025 will bring new opportunities & challenges for everyone in the creative business. I've compiled all my recommendations for OUTs if your goal is to grow your creative business based on 30+ 1:1 coaching sessions I've done with different creatives. Enjoyed this episode? Don't forget to leave me a review. You can also follow me on the socials: @joshjay.co 

Why do I see people 'aging out' of the industry and bringing some points forward for conversation that we can all ask ourselves, regardless of where we are on our creative business journey? We cover topics of marketing, branding, the transition of generation for clients, and the subtle nuances in between. Enjoyed this episode? Don't forget to leave me a review. You can also follow m...

Your art isn't the most important priority when building your creative business. The landscape has changed and it's no longer just about who makes the best art. I breakdown a few important details about being a creative business owner and where the biggest priority for you should be to truly make it as a creative business in 2024. Enjoyed this episode? Don't forget to leave me a rev...

Diving into a subject long requested and long time planning. I'm covering the 5 key essential things you need to go from having $0 to $100k revenue in a year. This isn't just for beginners, this is for anyone who was to hit 6-figures in their business per annum. Beta cohort for my 'Build to 6-figures' Course will be releasing shortly, be sure to drop me a DM to get more info ov...

In this episode I'm clarifying on what it takes to speaking to, attracting and working with your ideal clients and bypassing all the other advice out there that people have shared on what worked for them by bringing you a clear, easy and proven method that anyone can take action on today onwards to get your ideal clients attracted to work with you.  Enjoyed this episode? Don't forget to...

Ellie McKinney is a photography business mentor and a luxury wedding photographer based out of North Carolina. She's sought after for her unique and diverse catering to couples who aren't always having traditional-looking weddings that are culturally and aesthetically diverse. She shares her journey of finding her brand voice to reach her dream clients, the power of having a strong brand...

I answered some of the questions you guys submitted on my Instagram poll about goal setting for your business! I hope these help bring some insight into your goal setting this year and give you some new perspectives to think upon. Enjoyed this episode? Don't forget to leave me a review. You can also follow me on the socials: @joshjay.co 

"New year, new you" is one of the worst phrases I hear when goal setting. In this episode, I share some things about goal setting for your business for you to consider when looking ahead to the year when setting goals for your business. Some of these points apply to you; some don't. Either way, it's good to consider a variety of points when understanding goal-setting and taking...

Running a business is stress inducing. Often times we're quite overwhelmed by it and it can even lead to burnout. BUT what if I told you that you that stress can be a good thing? What if I told you stress is important? In this episode I cover a topic that isn't talked about enough in the creative business space and I share my experiences with managing and navigating stress while being an...

Ever wondered why you play down your expectations? Wondered why you always think you can do something but you never end up doing them? How about when you set certain goals, do you often find that you don't even come close to meeting them? I've learned so much about myself over the years of self work, counselling, learning from other professionals and being generally more self aware. In t...

Ellie McKinney, a photographer and business coach shares about her journey to self-awareness and how understanding more about herself has led to showing up and running her business in a way that is more authentic to her and her clients. She introduces us to the popular and resourceful psychological typing called the Enneagram, which she has been able to teach her students to help them better under...

If you're like me and used to feeling overwhelmed by sales. I used to dread them, go into them feeling nervous and giving off so much fear. Why? Because I feared rejection and because I knew that I wasn't 100% confident in what my job was as a photographer. Here's a breakdown of a few tips on how I figured out how to sell and why I think it's beyond important every photographer...

What is a Brand? This term is used often but not easily defined. A business and a brand have to work together to achieve success, but people often mistake the process of creating a brand for their business. Why? In this episode, I'm breaking down exactly what a brand is and why creating a strong brand to drive your creative business will be powerful for your business revenue and help you esta...

Do you know why photographers suck at marketing? Are you offended that I said that? Well, it's true. Most photographers couldn't even say what marketing even is in one sentence. This episode, we're calling out three points and reasons why I think photographers suck at marketing and how you can get better at it. Don't worry, I was one of those photographers who sucked at marketi...

There's a lot of advice on what is the most important in business. I want to bring an idea to you that mindset is the most important. There are a lot of lessons, challenges and paths to navigate in running a business, but none of those things can be done in a way that will help your business succeed without a proper mindset. In this episode, I highlight how our mindset works and what we can d...

Instagram is constantly changing. It's come a long way since being just a phot app. Unfortunately, more people using the app means more people fighting for attention, and this is where the game begins... I go through and highlight the current landscape of what its like to use Instagram for your business, and what the algorithm is currently favouring so you can leverage this information to inc...