Generation Social Media

The two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization tips on access, content planning, and reputation...

If there's one thing that can make or break your team during a crisis, it is communication. Revela and Chatterkick come together for one last crossover episode on the topic of communication. Needs evolve during a crisis, so the frequency of your communication needs to increase. Not to mention, the verbiage and tone of your message need to change. Beth and Michelle share experiences, tools, tips, a...

When we asked employees about the benefits of working remotely, 56% of respondents are fueled by the benefit of flexibility. Employees want support from their employers by maximizing their hours and physical working environment. In this episode, Michelle of the Revela Group asks Beth Trejo, CEO at Chatterkick, about how the organization defined and integrated flexibility into the Chatterkick workp...

The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19. Beth Trejo, CEO of Chatterkick, and Michelle talk through the results, what the...

We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just goi...

COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a plan together of who needs to be involved in conti...

ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're di...

Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments, hide comments, and other monitoring actions. We...

This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when it comes to content. In today’s episode, Chatterki...

Do I really need to be thinking about web accessibility, privacy policies, and the CCPA? Website Accessibility isn’t a new topic, but it’s definitely a trending one. From the limelight of the Domino’s case moving all the way up to the Supreme Court, businesses are just starting to understand the severity. Don’t shrug this topic off just because you’re a small business. There’s been a 200% increase...

We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for co...

A lot of businesses know they need a new website or want a new look or functionality. If you’re a small to mid-sized business, you may be overlooking platforms that will make managing your website so much easier. In this episode of the podcast, Beth Trejo, Kelsey Martin, and Chris Severn talk through Squarespace, Wordpress, and Shopify and how to pick the one that’s right for you. We know there ar...

Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social media contest that does not break the rules.

How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business goals on your social media platforms.

There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be overwhelming. There are some simple methods and tactics in reaching the right audience, and it all starts with w...

Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest. This episode features a presentation by Beth Trejo in Omaha. The Chatterkick CEO covers: How to build a distr...

If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just...

Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content. Our clients are leveraging UGC to create a pool...

If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. When you’re starting a business is arguably one of the most critical times to get involved on the platforms. Beth Trejo and Taylor Grote, both CEOs and Founders of their agencies, share where yo...

Everyone wants to connect with a person over a business. Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.

Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. If you don’t have a quality social community built out or you’re still trying to figure out your brand’s purpose, start with your employees! We’re sharing how to launch an advocacy program, gamification, tracking, getting buy-in and ROI.

Social media provides the perfect catalyst to elevate customer service opportunities, resolve customers’ issues, and develop brand champions to make an impact on customer sentiment. Taking the time to listen and interact with your audience can set you apart. We’re sharing our top tips for handling customer service response on social media.

The social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business can be tricky to navigate. We're sharing tips on the foundations and best practices you need to know to make sure your business is set up for success.

CEO and Founder, Beth Trejo, tells Chatterkick’s origin story. From her very first Facebook post to growing an award-winning agency, Beth tells what she loves, obstacles she overcame, and her compassion and support for women-led businesses.

The world of social media as changed. Well, is changing. For a small to mid-sized businesses ready to step on the gas to their social strategy, the consideration of building a social team internally is enticing. But what makes an agency vs an internal social team better? On this episode, we’re sharing the pros and cons of having your social media live within your organization, as well as pros and...