Brooks Hitzfield
Food Chain Wars
The war for the food dollar is upon us and the future of the small family farm is hanging in the balance. But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level. Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
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Autor
Brooks Hitzfield
Kategoria
Strona podcastu
Ostatni odcinek
6 gru 2024
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Odcinki
From Scratch to Scale with Jordan & Laura Green! 18.11.2021 1:00:02
Looking for a great example of an operation that's scaled completely from scratch? In this interview, we unpack Jordan and Laura Green's story and the key ingredients that have led to their success. If you dream about scaling a viable farming enterprise, you will benefit from being introduced to this couple.
Three Questions to Ask Before You Hire 04.11.2021 16:07
In today's episode, Blaine and I discuss the three critical questions to ask before expanding your workforce!
How to Raise Prices and Retain Your Customers 07.10.2021 16:18
Rolling out a much-needed price increase, but aren't sure how your customers will take it? In this episode, we share a formula you can use to communicate major price changes in a way that will maintain trust with your customers (vs deteriorate it).
Three Keys to Quality Grassfed Beef 22.09.2021 28:50
Listen and learn as we sit down with Dr. Allen Williams to discuss the importance of quality grassfed meat, soil health, plant species diversity, and more!
Subscribe & Save is Coming Soon 09.09.2021 9:51
We're officially building a robust subscription module to accompany GrazeCart's eCommerce platform! This has been nearly a year in the making, and we've decided to record an official announcement video to share more about what to expect, as well as what makes our approach to subscriptions unique.
Tactics for Scaling Your Business 26.08.2021 26:43
How to scale your business by increasing product turnover. The final episode of a three-part series called the Three Levers of Profit. Watch or listen for tangible tactics on increasing AOV, customers LTV, and more!
Three Tips to Improve Gross Margin 13.08.2021 21:18
A small improvement to gross margin can have a HUGE profit impact on established businesses. E.g. a 5% margin improvement for a $1M business will double your profit. This episode is all about margin-boosting tips to help you discover the compounding impact a healthy margin can have on your business.
The Three Levers of Profit 15.07.2021 16:54
No matter your business type, or what industry you're in, there are only three core ways to improve your year-end profit. 1. Increase gross product Increase turnover Reduce overheads Learn how each one works, as well as how to identify your weakest link!
Behind White Oaks Pastures with Will Harris 01.07.2021 58:18
If there's anyone who's been able to seriously scale a farm-to-fork business, it's Will Harris and his team at White Oaks Pastures . It's run by a staff of 180 strong, and I've always been curious about how it all works! Which is why we decided to invite him on for an interview to get a closer look. For your benefit and ours. Tune in , to learn more about the business side of this fascinating ra...
Mistakes to Avoid When Choosing Your Processor 03.06.2021 20:28
If you're seeking a more reliable processing arrangement, learn more about the mistakes to avoid in this GrazeCast episode!
Three Tips for Scaling Curbside Pickup 20.05.2021 26:02
In this episode of GrazeCast, Brooks and Blaine will answer three major questions for anyone looking to scale their curbside pickup.
Three Tips for Keeping Pickup Day Stress-Free 06.05.2021 24:48
In this episode of GrazeCart, Brooks and Blaine reminisce about some of their biggest pickup day goof-ups and reveal three systems they developed that helped curbside-pickup run smoothly.
Three Tips for Operating a Self-Service Storefront 22.04.2021 16:24
In this episode of GrazeCast, Brooks and Blaine unpack what made the Seven Sons farm-store such a success and help you identify if this model is a good fit for you!
Three Keys to Rock Perishable Shipping 08.04.2021 25:15
In this episode, Brooks and Blaine will share the three most important lessons they've learned during their 4-year journey of transforming into a farm delivery business.
Introduction to I.C.E. 25.03.2021 13:40
In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.
Introduction to I.C.E. 25.03.2021 13:40
In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.
Three Tips to Amaze Every Customer 11.03.2021 30:49
In this episode, you'll hear Blaine and Brooks provide their take on Shep Hyken's book Amaze Every Customer, Every Time. They'll unpack their biggest breakthroughs and ways the book has changed their approach to customer service.
Top 3 Marketing Metrics (to know if you're going in the right direction) 19.02.2021 17:51
In this episode of GrazeCast, Blaine and Brooks reveal the top marketing metrics they watch at Seven Sons.
The Top SEO Fundamentals 05.02.2021 21:35
In this episode, you'll learn a handful of ways you can improve your search rankings, by implementing the foundational things Google & other browsers look at when determining your SEO value.
Top Three Tech Tools to Increase Productivity 22.01.2021 21:10
Leveraging technology is one of the most effective strategies for getting more done, with less effort! In this episode, our goal is to help you do exactly that, by reviewing a few of our favorite tools, that have helped us do exactly that.
Building an Effective Tripwire 09.01.2021 20:16
In this episode, you'll hear Blaine and Brooks unpack their experience using Tripwire Offers, as well as an overview of: How the customer decision-making process works Why the Tripwire makes it easy for them to say YES The 7 attributes of an irresistible Tripwire Offer What products your Tripwire Offer must include.
Top 3 Changes our Farm is Making in 2021 26.12.2020 29:31
If you fail to plan, you plan to fail. The goal of this episode is to help kick-off your 2021 goal setting by sharing the top changes & opportunities our farm is pursuing to make 2021 a home-run year!
Top 3 Ways to Grow Your Email List (with Chad Graue) 12.12.2020 32:40
Email lists are one of the greatest assets to online brands, which is why we've invited our email-marketing domain expert; Chad Graue, to share his advice on how to grow your email list.
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