Fatrank Podcast

This video explains which digital marketing strategies enterprise and mid-market brands should focus on in 2027 to improve AI search visibility, positive brand sentiment and recommendations in Google AI Mode and AI Overviews. James Dooley and Garrett Sussman start with KPI tracking because setting realistic, probabilistic expectations and auditing where a brand shows up across the funnel is essent...

This video explains which digital marketing strategies entrepreneurs and business owners should focus on in 2027 to improve brand trust, AI visibility and conversion rates. James Dooley and Kasra Dash start with KPI tracking because measuring entity strength and Knowledge Panel progress shows whether your brand is genuinely being trusted and cited. They cover brand SEO, AI visibility and Google Bu...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI search visibility, persona-led targeting and brand recommendation rates. James Dooley and Garrett Sussman start with KPI tracking because measuring how personalised results source content helps agencies understand which channels actually drive enquiries for this niche. They cover...

This video explains which digital marketing strategies businesses seeking Google Knowledge Panels should focus on in 2026 to improve brand trust, branded search clicks and entity visibility. James Dooley and Kasra Dash start with KPI tracking because measuring branded search, clicks and Knowledge Panel presence shows whether an entity is genuinely being recognised by Google. They cover brand SEO,...

This video explains which digital marketing strategies businesses tracking AI search visibility should focus on in 2026 to improve AI visibility measurement, enquiry attribution and content-led execution. James Dooley and Paris Childress start with KPI tracking because directional AI visibility trends and self-reported attribution reveal whether marketing efforts are genuinely working. They cover...

This video explains which digital marketing strategies online reputation management clients should focus on in 2026 to improve 24/7 monitoring, faster crisis response and stronger control of page one. James Dooley and Scott Keever start with KPI tracking because measuring mentions, reviews and search results shows where a reputation is vulnerable before problems spread. They cover brand SEO, AI vi...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve brand reputation, client lifetime value and long term retention. James Dooley and Kasra Dash start with KPI tracking because measuring churn and client outcomes helps an agency stay in business rather than chase fast money. They cover brand SEO, AI visibility and Google Business Pro...

This video explains which digital marketing strategies GEO and AI search agencies should focus on in 2026 to improve AI search visibility, accurate brand positioning and share of voice across large language models. James Dooley and Paris Childress start with KPI tracking because tracking citation presence and share of voice across tracked prompts shows which strategies are actually moving the need...

This video explains which digital marketing strategies technical SEO agencies should focus on in 2027 to improve crawlability, accurate auditing and client reporting. James Dooley and Daniel Foley Carter start with KPI tracking because tracking indexing, impressions and position changes shows whether migrations and technical fixes are actually working. They cover brand SEO, AI visibility and Googl...

This video explains which digital marketing strategies businesses deploying content at scale should focus on in 2026 to improve search presence, avoid manual action penalties and protect long term organic traffic. James Dooley and Daniel Foley Carter start with KPI tracking because monitoring indexing, rankings and site quality signals helps spot scaled content abuse risks before Google issues a p...

This video explains which digital marketing strategies plumbers should focus on in 2026 to improve search grounding, AI recommendations and conversion rates. James Dooley and Dan Petrovic start with KPI tracking because measuring brand mentions, grounding presence and ordinal ranking across different LLMs shows what is actually moving the needle for plumbers. They cover brand SEO, AI visibility an...

This video explains which digital marketing strategies home service businesses should focus on in 2026 to improve ChatGPT citations, brand trust and bottom of the funnel conversions. James Dooley and Peter Jones and Paul Truscott start with KPI tracking because measuring AI visibility and enquiry sources shows home service businesses what is driving recommendations. They cover brand SEO, AI visibi...

This video explains which digital marketing strategies iGaming companies should focus on in 2026 to improve search visibility, enquiry quality and resilience against algorithm updates. James Dooley and Kushal Arora start with KPI tracking because the volatility of Google updates makes measuring wins and losses across assets essential for iGaming. They cover brand SEO, AI visibility and Google Busi...

This video explains which digital marketing strategies SEO and digital marketing agencies should focus on in 2026 to improve AI visibility, consensus building across sources and long term citation by large language models. James Dooley and Vaibhav Sharda start with KPI tracking because measuring which attributes competitors are cited for shows where to compete and where results are actually improv...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI visibility, review quality and long term search presence. James Dooley and Vaibhav Sharda start with KPI tracking because measuring which attributes each AI model recommends you for shows exactly where the gaps are and whether your efforts are converting into visibility. They cov...

This video explains which digital marketing strategies lead generation businesses should focus on in 2026 to improve enquiry volume, round-the-clock visibility and conversion rates. James Dooley and AI James Dooley start with KPI tracking because measuring enquiry sources and lead quality shows which human and AI efforts actually deliver results. They cover brand SEO, AI visibility and Google Busi...

This video explains which digital marketing strategies brands seeking AI recommendations should focus on in 2026 to improve AI citations, branded search growth and conversion rates at the point of decision. James Dooley and Peter Jones and Paul Truscott start with KPI tracking because taking a snapshot of current AI recommendations and monitoring them over time lets brands put growth into an ROI c...

This video explains which digital marketing strategies AI SEO and GEO agencies should focus on in 2026 to improve brand authority, LLM recommendation rates and client conversion. James Dooley and Peter Jones and Paul Truscott start with KPI tracking because measurable results and case studies prove over-delivery and set an agency apart from competitors. They cover brand SEO, AI visibility and Goog...

This video explains which digital marketing strategies iGaming companies should focus on in 2026 to improve search visibility, enquiry volume and conversion rates. James Dooley and Kushal Arora start with KPI tracking because constant SERP volatility and frequent Google updates mean you have to measure what works and double down fast. They cover brand SEO, AI visibility and Google Business Profile...

This video explains which digital marketing strategies businesses seeking AI visibility should focus on in 2026 to improve citations in Google AI Overviews, stronger entity confidence and higher recommendation rates. James Dooley and Peter Jones and Paul Truscott start with KPI tracking because measuring citations and recommendations shows whether a brand is genuinely being surfaced by AI engines....

This video explains which digital marketing strategies businesses seeking AI visibility should focus on in 2026 to improve citations within large language models, AI recommendations and return on investment. James Dooley and Peter Jones and Paul Truscott start with KPI tracking because data-driven testimonials and measurable growth prove the value of AEO and GEO services to prospective clients. Th...

This video explains which digital marketing strategies enterprise brands in Australia should focus on in 2026 to improve crawlability, AI citations and conversion rates. James Dooley and Rahul Sengupta start with KPI tracking because enterprise brands often see rising AI mentions while citations and commercial queries fall short, so measuring the right data shows what is truly impactful. They cove...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI citations, third-party corroboration and recommendation across LLMs such as ChatGPT, Claude, Perplexity and Google AI Overviews. James Dooley and Rahul Sengupta start with KPI tracking because measuring where citations appear and how LLM answers vary over time shows where to focu...

This video explains which digital marketing strategies businesses seeking AI recommendations should focus on in 2026 to improve AI visibility, higher-intent enquiries and conversion into booked sales. James Dooley and Paul Truscott start with KPI tracking because measuring leads against revenue reveals that fewer but better-informed enquiries can drive record profits. They cover brand SEO, AI visi...

This video explains which digital marketing strategies businesses seeking AI visibility should focus on in 2027 to improve entity clarity, trust signals and conversion rates. James Dooley and Kasra Dash start with KPI tracking because clearly defining who you are, what you do and who you serve is the foundation for measuring and growing AI visibility. They cover brand SEO, AI visibility and Google...