Expertly Said

What does it take for companies to produce quality content at AI speed?  Tony Cohn is the Director of Customer Marketing at Everflow , where he leads the company’s content production. With more than 15 years in marketing, Tony’s work centers on translating complex, jargon-heavy technology into language people can actually understand.  In this episode, Tony and Kristen explore how content functions...

Are you being intentional enough about your company’s culture?  Ann Melinger is the CEO and owner of bink and an internationally recognized expert in organizational culture, employee engagement, and change management. With more than 25 years of experience, Ann has worked across global communications agencies and now leads teams helping organizations align culture with business strategy.  In this e...

If you’re thinking about who the next leaders in your organization might be, Keith Berman —Director of Internal Communications at Vertafore —has a word of advice: Don’t overlook your internal comms pros.  Keith has spent his career studying how audiences listen, feel, and act. From his early days in radio and journalism to leading internal communications across industries and company sizes, he has...

What would you do if suddenly, you had to reinvent your business?  Mary Lou Andre , founder and CEO of Dressing Well , assists leaders in leveraging style as a tool of communication and confidence. An accomplished entrepreneur, speaker, author, stylist, coach, mastermind facilitator, and nonprofit leader, Mary Lou has worked with a wide range of leaders, including corporate CEOs, governors, media...

What does it really take for people to trust the information that is being communicated to them?  Babs Crane is a consumer psychologist and design consultant who specializes in bringing human understanding to communication, design, and technology. Drawing on psychology and behavioral science, Babs helps organizations understand not just what people do but why they do it. She’s passionate about pro...

What would happen if you stopped aiming for perfection in your marketing and communications and focused instead on showing up authentically and consistently? Eric Crews has spent his career building companies and helping other entrepreneurs do the same. As founder and CEO of Crews & Co. , his work draws on decades of scaling organizations, from teaching college students to run summer businesse...

While digital marketing solutions have made it easier to connect with customers, there is still something to be said for good old-fashioned relationship-building.  With more than 20 years of experience driving growth across regulated B2B industries, Meredith Dennis brings a philosophy rooted in building strong relationships, devising practical marketing strategies, and delivering meaningful result...

The diagnostics field is changing fast, and Maria Urso is helping it keep its humanity. As Director of Medical Communications at Exact Sciences , she focuses on communicating complex science to healthcare providers and equipping them to communicate effectively with patients.  In this episode of Expertly Said , Maria breaks down what it takes to educate these audiences in a world flooded with new t...

To what extent does a healthcare provider’s word choice impact patient outcomes?  In this episode of Expertly Said , physical therapist, yoga teacher, and pelvic floor rehab specialist Kathryn Ahuja of Solstice Physiotherapy joins Kristen to explore the role of language in healing—and how even well-intentioned words can inadvertently cause harm. She explains why “do no harm” begins with mindful co...

What makes executive communication successful?  Chuck Anderson , Associate Director of Manufacturing, Engineering, and Contracting Communications at AbbVie , has spent more than two decades helping senior leaders communicate with clarity and confidence. In this episode of Expertly Said , Chuck talks with Kristen Sweeney about what it takes to help leaders connect in ways that truly resonate.

Tara Goodwin is the founder of Goodwin Consulting and co-founder of Crisis Interception, Inc . With over three decades of experience in communications, she has guided everyone from professional athletes and CEOs to global organizations through high-stakes moments.  In this episode of Expertly Said , Tara joins Kristen Sweeney to talk about crisis communication—how to prepare for it, manage it, and...

Chris Dennen , Co-Founder and CMO of Branch , knows how to bridge the gap between strategy and execution. He’s built his career designing marketing systems that help organizations find their “nugget of awesome”—the distinct qualities that make them great—and share it effectively with the world.  In this episode of Expertly Said , Chris joins Kristen Sweeney to talk about how bite-sized strategies...

Casey Cheshire is the founder and CEO of Ringmaster Conversational Marketing , a B2B podcasting agency that helps businesses build authentic connections through conversation. A seasoned marketer, podcaster , and author of Marketing Automation Unleashed , Casey brings more than two decades of experience at the intersection of technology and communication.  In this episode of Expertly Said , he and...

Kim Callahan Fox has spent over 20 years shaping communications strategies for some of the world’s leading pharmaceutical, biotech, and health companies, including Bristol Myers Squibb, Johnson & Johnson, and now Milestone Pharmaceuticals.  In her conversation with Kristen Sweeney on Expertly Said , Kim explains why she views trust and transparency as the cornerstones of strong communication a...

In this episode of Expertly Said , Kristen Sweeney speaks with Steve Jamieson , Associate Manager of Field Communications at Novo Nordisk . A former TV sports anchor, Steve pivoted to pharmaceutical sales before bringing his broadcast skills into corporate communications. Today, he helps engage Novo Nordisk’s nationwide sales reps through video, a medium he believes can highlight authenticity and...

In this episode of Expertly Said , Kristen Sweeney talks with executive communications coach Brian Krogh —founder of BK Presentations and lead facilitator at Leadership-Link —about how technical experts can communicate like leaders. With experience spanning sales, ministry, and higher education, Brian brings a unique perspective on what it takes to connect across different industries and audiences...