Everything Cookbooks

Molly and Andrea speak with food journalist, poet and new cookbook author, Betsy Andrews, about her recent career pivot. She shares the story behind the book Coastal as it went from idea to article to cookbook and why a bidding war ensued after the proposal. She talks about how her hustle mentality and editorial background helped to craft the aspirational travelogue, the process to 'ventriloquize'...

Molly and Kate speak with Rachel Belle, a journalist and Seattle media personality who was hired to write Open Sesame, a cookbook all about tahini. She talks about her background in food media, the unique way she joined the project (leave the house!), and how she learned the aspects of cookbook creation on the job. She takes us through the recipe creation and testing process, shares why it was imp...

Kate and Kristin speak with Barkha Cardoz about the motivations and intentions behind expanding on her late husband Floyd Cardoz's legacy. She speaks about working with masala spice blends and why a collection of recipes was the next best step to demystify and empower home cooks, even though she has seen first hand the demanding nature of the cookbook creation process. She shares what the collabor...

Kate, Kristin, and Molly speak with Maggie Hoffman, host of The Dinner Plan Podcast, about her varied career in food media and what led to her starting her show. Maggie reminiscences about blogging, editing and working at Serious Eats and Epicurious as well as the ever changing landscape of food media. She shares why she began her podcast, the concept behind it and the intimacy allowed by the audi...

Molly and Kristin speak with Corrie Locke-Hardy about their debut cookbook, which pairs their passion for social justice activism and food. Corrie talks about their atypical path towards publication, the unique approaches of their publisher and how the 'figure it out as you go' method worked during the book's creation. Corrie shares how they balanced the various tones of the book, why they focused...

In this first episode of Season 7 Kristin, Molly, Kate and Andrea sit down to ask the question: What happens when we start with Who instead of Why? They share the readers they had in mind when they wrote their first books and why its important to identify an audience instead of writing to the market. They share a few tips to research such as demographic data, awareness level and niching down as we...

Kate and Kristin discuss all things hybrid publishing with Vasudha Viswanath, the author of The Vegetarian Reset. Vasudha shares a quick rundown of the typical routes of publishing and why she chose to go down the hybrid path. She talks about the pitching process, what partnership publishers cover (and don't), the recipe development steps and how she assembled her creative and publicity team. She...

Andrea leads today's chat about selling a cookbook and all the nitty gritty elements that go into it. Kristin, Molly and Kate share some of their own insights and lessons learned about advances, royalties, contract negotiation, and how to keep the right amount of tension there. They discuss how to gauge the value of your idea, morality clauses and what to look out for when looking over a contract....

Kristin leads today's discussion all about the cookbook proposal, sharing her own first experience with the process. Molly, Kate and Andrea each describe their own firsts as well as how they format their more recent versions. They review all of the elements that go into a proposal, the three vital things to highlight, how long the process can take and how a project can morph as it leads into its f...

In this repeat episode, Kate and Kristin talk with literary agent Sally Ekus. A lot has changed in Sally's professional life since we last had her on -- the Ekus Group is now part of the Jean V. Naggar Literary Agency, and Sally is a senior agent there. What hasn't changed is the great advice she gives in this episode for emerging cookbook writhers. We talk to Sally about her career path, what she...

Molly starts out today's episode with an interview with Rica Allannic, a literary agent with editorial experience. Then, Kristin and Kate share how they've navigated their own agent relationships while Andrea explains how she works without one. We get into the many roles of an agent, how to find the right one and some things to consider at various stages of a cookbook author's career. Finally, And...

Molly, Kristin, Kate and Andrea talk about the idea behind the cookbook. After sharing some shelved ideas of their own, they workshop submissions from listeners to highlight considerations on topic, marketability, expertise and "the hook" for each premise. They brainstorm and discuss structural considerations, format, audience appeal and comp titles to give listeners insights into the vital first...

We've noticed that 'burnout' is seeming more and more prevalent these days so Kate, Kristin, Molly and Andrea are using the final episode of Season 6 to speak all about it. They discuss how to identify it, how it manifests for each of them and share some ideas on what to do about it. They speak about how the blending of life and career as freelancers can exacerbate feelings of constantly being 'on...

Kristin and Molly speak with photographer Clay Williams about the financial realities and logistics around cookbook photography. Clay shares what he wishes authors knew before embarking on the photography portion of their book and what spurred his viral Thread about the finances behind photoshoots. He speaks about assuming the role of project manager, unexpected expenses, his typical workflow and...

Molly and Kristen speak with Jenny Rosenstrach about her family focused approach to food writing. She talks about her long running dinner diary, how her first book was a real time project and what went behind the decision to continue working around that theme. She explains why she includes a 'hook' in her recipes and how she landed on her unique recipe structure as well as the idea of a 'text test...

Kate and Kristin speak with Nicola Lamb her debut cookbook, Sift, and writing the book you want to read. Nicola talks about her passion for baking, learning and teaching before diving into the book creation process. She shares the lengthy proposal writing process, working from her Substack and a post-it wall, the importance of trusting your team and the resources she used while writing. She also s...

Molly and Andrea speak with Joe Yonan, the Food and Dining Editor at the Washington Post, about his new book, Mastering the Art of Plant Based Cooking. As they discuss the idea behind creating an authoritative resource, Joe explains why he wanted to write this particular book and concentrate on this topic as a cuisine instead of a lifestyle choice. He shares why he wanted to shift the narrative ar...

Kate and Andrea speak with the editor in chief of New York Times Cooking, Emily Weinstein, about all things recipe writing and recipe curation for the new book Easy Weeknight Dinners. They chat about what makes a great recipe, what are missteps, if there is a formula and all the formatting considerations involved in writing recipes. Emily talks about curating this collection, the idea behind the b...

Happy New Year! Molly, Kristin, Kate and Andrea take a look at the past year in cookbooks and share their thoughts on the trends they predict for 2025. They discuss how the pandemic affected the cookbook market, how they see production costs and finances changing and share some insights from editors and agents about what publishers are looking for in 2025 (hint: platform!). They talk about special...

Kate and Molly speak with blogger, writer and MasterChef alum Hetal Vasavada about her atypical career journey. She shares stories and lessons learned from her time on the tv show, how she got around the limits of her contract after it aired and why it was important to foster a community. Hetal talks about the differences between book one and book two, the advice she got during recipe development...

Today things get a little bit spicy and steamy as Kate and Molly speak with debut romance writer Sarah Chamberlain. Sarah shares her experience working to "American-ize" foreign cookbooks and how she brought that food world expertise to her fiction writing. She discusses stepping into the romance world (reading and writing), the inspirations for her novel and how she landed on the cookbook details...

Kristin, Andrea and special co-host Elsa chat with Priya Krishna about her fresh and unique kid's cookbook 'Priya's Kitchen Adventures'. Priya talks about approaching this project without kids of her own and why she wanted to create a physical book instead of going the video/social media route. She shares how writing for kids made her a better recipe developer, how she decided on the format, recip...

Kristin, Molly and Kate chat all about that often dreaded activity, networking. They talk about the stressors involved, their individual approaches and what they focus on to build relationships and why re-framing these as learning opportunities can help with imposter syndrome. They discuss some specific resources and advice along with some personal experiences that they've learned from to build a...

Kate and Kristin speak all things platform building and content creation with Sarah Fennel as we learn what should come first, the audience or the book? Sarah shares her definition of 'content', her path from hobbyist blogger to business owner and what areas she focused on on to build her platform. She speaks about tipping points in her career, how she balances creating persona forward vs food for...

Kristin and Molly speak about the newest release from America's Test Kitchen "When Southern Women Cook" with its editor, Morgan Bolling, and its forward writer, Toni Tipton-Martin. This is a newer format for ATK so Morgan and Toni share its journey from idea to publication, where the concept and title came from and how late night conversations inspired its creation. They talk about working with a...