Eventist365

Megan Henshall, the Global Events Strategic Solutions Lead at Google, projects an entirely different overview of how a large organization like Google can also be focused on exploring and reimagining and creating a human-centered multi-modal approach to event experiences and not just on the company’s bottom line.  Yanique's conversation with Megan, in this episode, explores how events can drive...

Welcome to Eventist365! In this exciting episode, your host Yanique DaCosta takes you on a journey into the world of IMEX Secrets Revealed: Mastering the Art of International Trade. Join Yanique as she uncovers the hidden gems of this renowned event and explores the power of design in corporate events. She sits down with industry professionals at IMEX Frankfurt to answer three thought-provoking qu...

The events industry which includes trade shows creates millions of jobs and generates millions of dollars in spending and whether in thriving times or in vastly challenging times like the pandemic, it is still the leading avenue for marketing services. Being in the industry for the past twenty years, Laura Palker, the  Founder and CEO of Trade Show Solutions Center, LLC, was able to evolve and hel...

In today's episode, Yanique engaged in a unique conversation with Samantha Wong, a Marketing Management student at the British Columbia Institute of Technology, where from a student perspective, Samantha talks about the dynamic landscape of marketing. It is crucial to give space to young voices in the industry and allow them to express their thoughts and emotions as they navigate through the d...

Jerald David Winston believes that time is a critical factor in organizing a successful and unforgettable event. If a client provides enough time to plan and prepare for the event, it increases the chances of success. During Yanique's discussion with Jerald, he shared his valuable perspective on the significance of keeping up with the latest tools and technologies, the importance of mentorship...

Forbes places a strong emphasis on diversity, equity, and inclusion, and this focus is reflected in the leadership team. Jessica Charles, as the VP for Programming and ForbesLive and a woman of color, fit quite nicely into her role and the company's mission, where it is important to build diverse teams and create a more inclusive and equitable workplace. At Forbes, Jessica calls her team small...

Dera Lee Productions' website states that,  “"We believe in events." and this is reflected in all their projects and events. Their success as an award-winning event production and design agency lies in their ability to bring brand campaigns to life effectively to convey the brand's message.  The backbone of their business is their commitment to delivering on their promises to cli...

Every event marketer dreams their event is top of mind for their audience, but with so many options available, it's easy to get lost in the crowd. Choosing the right platform or type of content can make or break your brand's success. And it's not enough to simply have a presence on social media. So how do you craft a winning social media strategy that speaks directly to your audience&#...

When you're a mastermind in event planning, bursting with innovative ideas, and loaded with industry experience, what happens when your visionary ideas clash with the cultural norms of a foreign land? Can you set aside your familiar ways to create an immersive experience that resonates with the local community? In this episode, we chat with Christy Bareijsza, a renowned Creative Director of By...

We have all tried to steer a turn in our lives at some point. But did you know that this skill translates seamlessly to event planning? In an industry where things can change in an instant, being able to pivot and make informed decisions can mean the difference between a mediocre event and a wildly successful one. Meet Brandon Paski, a digital event producer who started as an artist handing out fl...

The game has changed and the technical side of event projects just got trickier in the post-pandemic era. In this fast-paced industry with all the exciting hybrid and virtual set-ups, are you ready to create exceptional events in a post-pandemic world?  Jen Santos is an event tech guru, senior technical project manager, and founder of Smart Event Academy . With three decades of experience in IT co...

Events serve as effective instruments for companies and organizations seeking to initiate significant discussions on renewable energy, waste management, climate change, and sustainability. Jade Scott, who appears as a guest in this episode of Yanique's podcast, finds her job worthwhile because she is able to contribute to the advancement and promotion of these crucial initiatives within our co...

The pandemic came in like a whirlwind, shaking up the world as we knew it. Suddenly, we were all forced to adapt and be flexible; the events industry was no exception to this. As a corporate event professional, are you ready to keep up with the changing demands of the digital age?    In this episode, we sit down with Nhychelle Lowe, a seasoned professional with nearly a decade of experience in eve...

As a marketer or an influencer or even as an event planner, one needs to push for innovation and go with the trends that will put you and your business out there.  Events and marketing professionals need to focus on what the future of events is going to be like, for example, moving into building communities and including all of the technologies around it. Make sure to listen to this episode and he...

Are you an event planner or marketer who struggles with creating graphics for events?  Do you find it stressful, especially when dealing with tight deadlines, limited in-house talent, and resources? If so, then you're in luck! Yanique DaCosta, the host of Eventis365, has a solution that can take you from stressing about event graphics to having a ready-to-use, custom brand-compliant graphic de...

Welcome to this special episode of Eventist 365, with your host Yanique DeCosta. In this final episode of season one, I have learned so much throughout the year that I hope you also have! In this episode, I'll share what I've learned from talking with various professionals in the event industry. And to kick it off, I'll be sharing my plans for season two — focusing on tech events, because those ar...

Being a strategist and designer means being able to think critically and creatively about how spaces and experiences can be designed to create positive emotions for audiences. It is important to have diverse skills when designing experiences, as the process is always evolving. The experience profiles created during the design process help event creators understand their audience's preferences and...

The pandemic devastated the events management industry around the world. But as problems like this arise, an opportunity is waiting to unfold. Today, we are joined by AnTwan Jones, the Owner of PAK Entertainment and Production Manager of Events & AV, which specializes in providing event production and audio-visual technology for corporations and organizations. With over 15 years of technical e...

Diversity, equity, and inclusion are important values in society. They contribute to an inclusive culture that makes everyone feel supported. But what does this mean for businesses? Nia Rubie-King, the founder of Immersive Strategies, a black woman-owned engagement firm for the digital era, joins us in this episode to talk about why companies must do their part in creating a more inclusive society...

We have Don Colliver with us today. Don teaches popular public speaking courses internally at Google and around the world and speaks professionally for Fortune 500 companies including Adobe, Cisco, and Medtronic. He has performed with the Blue Man Group, toured internationally as a theatrical Google clown for contemporary circus Spiegel World, and is listed in the Cirque du Soleil performer databa...

Today we are joined by Angela Tupper, the Branded Content Editor for Skift Meetings (formerly EventMB), an online publication that reports on the meeting and event industry. Join us as we talk about the importance of brand recognition and how it is key to the success of technology events like CES. conversation as they discuss the importance of brand recognition and how it is key to the success of...

“Humanizing human experience is, how do you make it feel much more real? Not from a virtual reality perspective, but from a human behavior perspective. How do you replicate human behaviors and create this environment space that just makes it more human?” -Hoyin Cheung In this episode, we have Ho Yin Cheung, Founder, and CEO of Remo ,  as he talks about how one can actually humanize online eve...

In this episode, we have Lauren Grady. Lauren is a business event strategist who has spent the last decade designing event programming and human-centric experiences. Today, she leads the Event Center of Excellence at Bizzabo where she brings the most relevant and critical learnings to Event Experience Leaders around the world.  Lauren will discuss the importance of human connection in event d...

Facebook has billions of users from all different backgrounds, which poses an intriguing problem. There are many marketing alternatives available, but it can be difficult to stand out from the crowd and attract an audience. One great solution is to start a business-related Facebook community. Today, we'll look at how to use facebook groups to establish a tribe and generate income from it. In this...

It is difficult to attract the right clients in the events industry, but it is not impossible to repel the wrong ones! Today, we are joined by Danielle Hughes. Danielle is the woman behind More Than Words, a copywriting consultancy that crafts strategy and content for design firms, mission-driven organizations, solopreneurs, and small businesses. Bring your events to greater heights and learn how...