Escape Your Limits & LIFTS

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Richard Boyd, Director or Global Wellness Designs. This episode covers: COVID-19's impact on personal training...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles.  Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.     Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.     In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, Presid...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.  In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Off...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.   This episode covers: Longevity...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group.  This episode covers: Dan's career progres...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA....

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In Part 2 of this LIFTS podcast, recorded live at the Connected Health & Fitness Summit event in Los Angeles, our hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks sit down with four industry disruptors.  Please welcome to this podcast: M...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit 2025 event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.  This LIFTS episode covers: Tonal's State of Strength Report findings. Appeal to older adults in strength training...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW. This LIFTS episode covers: The evolution of the tanning industry. Business models in the beauty service sector. Consumer demograph...

This week on the Escape Your Limits podcast, we're bringing you a special midweek episode. We took the podcast to Fit Expo in Los Angeles, California, where we connected with industry leaders and explored cutting-edge ideas shaping the future of fitness. During our time at the show, we interviewed some of the leading experts and athletes including: Guy Cisternino Jr., 7x IFBB Pro Champ  @GuyCister...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Join hosts Matthew Januszek, Co-Founder of Escape Fitness, and Mo Iqbal, Founder & CEO of SweatWorks, as they dive into the world of AI, technology, health, wellness, and more. This LIFTS episode covers: Technology's Impact on Health and Fitness: The growing intersection of tech inn...

On this week's episode of the Escape Your Limits Podcast, we welcome back Kali Muscle, a powerhouse in the fitness world, entrepreneur and a motivational force. Hailing from Oakland, California, Kali overcame a turbulent past, including prison time, to carve out a path of resilience and success. From bodybuilding champion to social media phenomenon, Kali's journey is one of sheer determination, re...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass. This LIFTS episode covers: Overview of the ClassPass annual report and its importance in understanding fit...

Welcome to this episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , are joined by Lauren Shroyer, VP of Product Development and Innovation at ACE (American Council on Exercise), the leading non-profit organisation certifying health coaches and exercise pr...

Welcome to this extended episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , are joined by Anthony Vennare, the founder of pioneering news aggregator Fitt Insider and Wellworthy to reflect on how predictions made about 2024 played out and to look ahead at...

Welcome to the last episode of LIFTS in 2024, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , are joined by Giles Denning, Head of Marketing, PerformX.  Matthew and Mo are on the advisory board of PerformX Live, an event that is the business of fitness, a powerhouse env...

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today's guest, Dennis Yu, one of the world's foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community...

On this week's episode of the Escape Your Limits Podcast, we are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN's BodyShaping. Born and raised in Connecticut, Rick discovered his passion for fitness early on, driven by a love for sports, martial arts and a determination to build a bodybuilder's physique. Leaving behind a chall...

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   This special episode was recorded live at Beyond Activ Australia APAC, where host Mohammed Iqbal attended to explore the cutting edge of fitness innovation.   Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Aleksa...

Welcome to this week's episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , are joined by Kevin Yates , CEO Lift Brands EMEA.  With more that 20 years-experience working in the fitness industry there are few individuals on the planet with more experience th...

Welcome to this week's episode of LIFTS, a quick snapshot into the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , get together to discuss recent health and biohacking trends, nutrition and supplements, strength training insights, tech and wellness integrations and emerging fitness trends includin...

Welcome to this week's episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , are joined by Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness, sport, wellness and recovery industries.  Wit...

Welcome to this week's episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek , Co-Founder of Escape Fitness and Mo Iqbal , Founder & CEO of SweatWorks , are joined by Edward Hertzman, Founder & CEO of Athletech News. On this week's episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one...