Endless Thread

In April, a TikTok creator mused, "Did I just write the song of the summer?" Girl on Couch's "Looking for a man in finance" song spawned hundreds of remixes, and won her a record deal. While it might seem remarkable that a five-second TikTok sound can command the attention of pop music kingmakers, the industry has been capitalizing on internet memes for decades. Endless Thread takes a crash course...

Border Patrol is calling: A drug cartel has your bank information, so you need to transfer all your money to a safe Bitcoin account—right now! Millions of people will be familiar with calls like this, in which scammers, often in other countries, use threats or promises to rob you. In 2023, individuals and businesses lost an estimated $485 billion to fraud schemes, according to Nasdaq's Global Fina...

Sword influencers abound on YouTube. Those who specialize in the historic European martial arts, or HEMA, have gained legions of fans showcasing the fantastic, bladed techniques of yore. But talk of parries and pommels has recently given way to bigotry. Endless Thread 's Ben Brock Johnson speaks with co-host Amory Sivertson about one valiant influencer fighting back. ***** Credits: This episode wa...

Gen Z is over it. The youngest generation of adults is inheriting a climate crisis, the ongoing fallout from a global pandemic, a polarized political landscape, and a tenuous economic reality.  And many Gen Z members, a generation more likely to identify as progressive than conservative, are ready for something to give. Enter: Gen Z for Change — a youth-led non-profit that brands itself as, "the p...

After Taylor Paré was stood up on a date, she turned to TikTok. In a now-viral video, she claimed to have uncovered a new scheme to scam to singles looking for love on the internet. Endless Thread investigates. ===== Credits: This episode was written and produced by Grace Tatter. Mix and sound design by Paul Vaitkus. The hosts are Ben Brock Johnson and Grace Tatter.

The Vision Pro is Apple's new  $3,500  virtual reality headset. Since its debut in February, users have found new ways to use this latest iteration of a decades-old technology: scrolling TikTok at work, driving Tesla's Cybertruck, recording their kid's birth. But can VR truly integrate into our daily lives? Or will it forever remain a niche technology for geeks and gamers? Endless Thread dives int...

Imagine sitting in a hospital room for 24 consecutive hours in the most agonizing pain you can possibly imagine. You feel a sense of impending doom. You have a feeling this won’t end well. Then, the pain subsides and you walk away. Jamie Seymour has had that experience eleven different times. He’s a leading expert on one of the world’s most frightening creatures and he’s paid the price. This episo...

Our interactions with nature are increasingly mediated by technology. We scroll through wildlife feeds on TikTok. We use Instagram to plan hikes. Even in the wilderness, we religiously bring our phones to document the experience. And then there are animal cams. Since the 1990s, people have fawned over livestreams of cute pandas and colorful fish. One could argue that animal cams another example of...

In 2017, Rhett Barker and his friends needed a way to stay in touch after graduating college. They were ecology majors, and meme groups were in vogue, so they created Wild Green Memes for Ecological Fiends on Facebook. It began as a place to share silly nature-centered memes. The jokes were comically esoteric: about, say, the scientific name of a rare wild feline or the bites of Brazilian wanderin...

In 2016, followers flocked to an Instagram user purporting to be Miquela Sousa, a 19-year-old Brazilian-American model, singer, and sometimes activist. For years, no one was quite sure if Miquela was made-up, or to what degree. Was she a model rendered doll-like by filters? An actress? A totally fictional character? Her ambiguous humanity helped Miquela land lucrative brand partnerships with the l...

The halls of science, known for prim propriety and careful debate, are feuding. A new theory of gravity challenges Einstein's general relativity, our current understanding of that thing that keeps our feet on the ground. Physicists are upset. "Cotton gravity"—named in honor of mathematician Émile Cotton, not fluffy flora—was first posited by Japanese researcher Junpei Harada in 2021. The idea, whi...

Shaquille O'Neal has some advice: "If you are going to retire, accept it. Enjoy your family," he recently said on The Big Podcast With Shaq . "I made a lot of dumb mistakes to where I lost my family. I don't have anybody." His statement, directed at retiring NFL star Jason Kelce, raised concern online. "What happened with Shaq?" asked one Reddit user in a popular thread. "I thought he was [a] supe...

In the second part of Endless Thread's investigation into a ubiquitous online piano academy, we dig into why some people think it's a front to recruit students to the Church of Scientology and track down the man behind the piano himself. Credits: This episode was written and produced by Grace Tatter with mixing and sound design by Emily Jankowski. Amory Sivertson and Ben Brock Johnson are the co-h...

You may have seen this ad: A frenetic, wild-haired concert pianist says he can make any newbie a virtuoso in months. Just take his online course for $3,000. Too good to be true? Redditors thought so. Posts dating back years cried scam. Some went further and claimed his virtual piano academy is a cover to recruit Scientologists. In Part 1 of "The Music Man," Endless Thread investigates. Credits: Th...

Last week, you heard Endless Thread  co-hosts Ben Brock Johnson and Amory Sivertson re-introduce you to how Amory's new podcast, Beyond All Repair, began. This week, they introduce you to the first chapter of Beyond All Repair. Amory has reopened a box that some members of the Correia family were hoping would stay shut forever. Amory first met the youngest Correia, Shane, in 2017 while interviewin...

Endless Thread co-host Amory Sivertson spent three years unraveling a cold-case murder. Her reporting eventually became the forthcoming podcast series Beyond All Repair . Every story has its beginning. Amory's investigation starts here: Endless Thread 's second-ever episode—originally released in 2018—about a man and his folder of documents. Credits: This episode was produced and co-hosted by Amor...

As Shakespeare once said...all the internet is a stage, and all keyboard warriors merely players. In this episode of Endless Thread, the members of the Nashville-based musical improv group Cherry Bomb stage an homage to their very active neighborhood Facebook group, and put some posts inspired by the Endless Thread subreddit to song. Credits: This episode was produced by Grace Tatter. Mixing and s...

Instead of a typical first date — dinner and light conversation, maybe — he presented 29 slides about one of his favorite movies. The internet loved it. But did his date? Credits: This episode was produced by Dean Russell. Mixing and sound design by Emily Jankowski. Ben Brock Johnson and Amory Sivertson are the co-hosts. Image Credit: X/Jason Carman

The point of Julian Shapiro-Barnum's Recess Therapy, a video series where he interviews kids about life's bigger questions, was never to make the kids social media superstars. But that's exactly what happened when he posted a video that went mega-viral in the summer of 2022. Endless Thread host Ben Brock Johnson talks to Julian about making the internet a fun space for kids and adults, Julian's mu...

In 2022, a TikTok creator who identifies herself as "Kala" began digging. What followed was an increasingly viral series of TikToks chronicling the efforts of Kala, who some on the internet dubbed "tunnel girl", as she excavated and constructed a tunnel system under her suburban home. Her more than half-million followers watched and weighed in with support, suggestions and at times, concern. That...

The discovery of a secret tunnel attached to a Brooklyn synagogue earlier this month quickly went viral, fueling antisemitic conspiracy theories that long predate the internet. Endless Thread host Ben Brock Johnson and producer Grace Tatter dig into what we actually know about why this group of Brooklyn yeshiva students got into extracurricular excavation.  Credits: This episode was produced by Gr...

Earlier this week, the New Hampshire Attorney General's office announced that it was investigating some suspicious robocalls urging residents not to vote in the state primary elections. The voice appears to be an artificially generated imitation of President Joe Biden — a deepfake. With that in mind, we bring you an episode from the archive showcasing the pitfalls of deepfakery and how the technol...

What if vegetables are poison? What if, instead, humans evolved to consume an animal-based diet of steak, liver, brain, testicles, eggs, butter, and milk? Shirtless influencers on TikTok and Instagram have acquired millions of followers promoting the carnivore diet. They say studies linking meat consumption and heart disease are flawed — and plant foods are making people sick. Likewise, meatfluenc...

Rodrigo Barbosa runs social media for the NBA's Minnesota Timberwolves Brazilian fan club. He's fluent in Brazil's particularly zany brand of internet humor. But when one his weirdest tweets went viral in the U.S., he had some translating to do. Credits: This episode was produced by Ben Brock Johnson with Grace Tatter. Mixing and sound design by Matt Reed. Ben Brock Johnson and Amory Sivertson are...

Manifestation, astrology, tarot — during tumultuous times, people are more likely to look for answers from the universe, and social media has caught on. People are manifesting their luck with the mantra "delulu is the solulu," and TikToks are claiming they know what the future stores for people scrolling by. Ben Brock Johnson, Amory Sivertson and producer Grace Tatter look into the difference betw...