Endless Customers

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avata...

Ep.115 - When every warranty sounds the same, how do buyers know who to trust? In this episode of Endless Customers, Alex Winter sits down with Isabella White, Content Manager at Energy Swing Windows, to talk about what it really takes to earn buyer trust in an industry filled with confusion. The focus? Warranties. Isabella shares how her team turned one of the most frustrating parts of the window...

Ep.114 - Most companies say they’re aligned. Few actually are. In this episode of Endless Customers, Alex Winter sits down with Ryan Shutt, CEO of Southwest Exteriors, and Allison Riggs, Executive Coach at IMPACT, to talk about what really happens on Alignment Day and why it might be the most important step your company can take. This conversation is not about theory. It is about what unfolds when...

Ep.113 - Most businesses say they want consistency. Few stick with it long enough to see the payoff. In this special fireside chat from IMPACT Live Hartford, Marcus Sheridan sits down with three leaders who are each at very different stages of their Endless Customers journey: Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into fearless content and still publishing three ar...

Ep.112 - Most leaders know strategy matters. Fewer realize that mindset is what makes strategy work. In this episode of Endless Customers, Alex Winter sits down with Thomas Ahern, Executive Coach at IMPACT, to talk about why emotional intelligence and coaching are the overlooked drivers of business growth. This conversation goes deeper than tactics. It’s about the self-awareness, reflection, and c...

Ep.111 - Most business owners know the frustration of unpredictable growth. Few figure out how to fix it. In this episode of Endless Customers, Alex Winter sits down with Mike Ritzema, Founder and President of Superior Trucking Payroll Service, to talk about the turning point that shifted his company from “waiting for referrals” to generating consistent leads. Mike opens up about the early struggl...

Ep.110 - Most companies avoid the hard questions. Berry Insurance built their brand by answering them. In this episode of Endless Customers, Alex Winter sits down with Corin Cook, Senior Marketing Manager at Berry Insurance, and IMPACT Coach Brian Casey to unpack how a 100-year-old insurance agency transformed its marketing with transparency, bold content, and a commitment to showing the real peop...

Ep.109 - AI is everywhere in the conversation right now. Few companies are actually using it in a way that makes them better. In this episode of Endless Customers, Alex Winter talks with Keven Ellison, VP of Marketing at AIS, about how his team is adopting AI with purpose. This is not about chasing trends. It is about integrating AI into the way they work so it strengthens their culture, sharpens...

Ep.108 - Most companies want to be found online. Fewer know how to earn that spot in today's AI-first landscape. In this episode of Endless Customers, Alex Winter talks with Patrick Moorhead, author of Answer Rank, about why trust and authority are now the currency of digital visibility. They unpack the shift from SEO to AI-driven search, how businesses can adapt, and what it really takes to becom...

Ep.107 - Marketing ideas are everywhere. Execution? That’s the hard part. In this episode of Endless Customers, Alex Winter sits down with IMPACT CEO Bob Ruffolo to unpack why most marketing efforts lose steam, and how systems like EOS and Endless Customers keep growth on track. This isn’t about chasing trends. It’s about building a culture of accountability where strategy meets traction and teams...

Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool. This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating conten...

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generati...

Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts. This isn’t theory. Ed walks through the systems, tools, and mindset shi...

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth. This isn’t a theoretical conversation. It’s a front-row...

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide. This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered effor...

Ep.101 -  Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about q...

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago. This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly dera...

Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team...

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” I...

Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been fee...

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when so...

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or h...

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking abou...

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down...

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares w...