Endless Coffee Cup: Digital Marketing Education

Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can take a toll on focus and productivity. W...

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In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media. Here are 3 key takeaways from the conversation: - Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message...

Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. Google's new AI-driven results will use publisher-based content, but not deliver those visits to publisher websites. We discuss how publishers are now beginning to understand the importance of giving readers what they desire. However, r...

"How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes my role attempting to integrate my role as a father into my professional endea...

How Big Tech Gets Into Your Kid's Classrooms If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids? Nolan Higdon joins Matt again to discuss the role of Big Tech in education. Fre...

Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate the strengths and weaknesses of a marketing team. I...

Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down the elements and how they work together as a system...

In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even decades after they were published. One of my favorite...

"Social media is the most overrated skill by businesses, marketers say" According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers? Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So wh...

My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events in the city's history; Trials, bombings and the Olympics! We dive into the unique challenges of Public Information Officers (PIO's)...

We present an episode of Tiny Giants where host, T Adeola interviews Matt about his role in digital marketing. For long-time listeners, T Adeola may sound familiar - that's because he's been a guest on a number of episodes. If you haven't heard them, then we highly suggest that you check them out! T recently started the Tiny Giants podcast, so Matt wants to help out and give T some exposure. Go su...

AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or make your wish. I've now tried over 100 AI-powered programs and applications. Of this, I found 5-7 that were impressive - but none that were as impressive as ChatGPT it...

Two Old Journalists Turned SEO's Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their path into Search Engine Optimization. They have a wide-ranging conversation about the history of SEO, current search algorithms, search technology, AI, and human anthropology. Learn more about...

The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or education that get you noticed. People skills are clearly valued, and gaining in value. However, it is also clear...

Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having worked for Disney/ABC and then CondeNast for the past 11 years, John brings a unique viewpoint to the digital marketing world, and shows that SEO is still a driving, dynamic force for anyone wanting to build sustainable growth. Learn more about...

What are employers looking for in the Digital Marketing Industry? Education, Certification, Experience, or Attitude? And how can you get experience if you are just beginning your digital marketing career? Matt explores some of the things that you can do - today - that will increase your value and "hire-ability." Learn more about your ad choices. Visit megaphone.fm/adchoices

Fellow MPN podcaster Izzy House interviews Matt about his experiences in the UAE. The UAE is a young nation, having recently celebrated it's 51st anniversary, yet it is one of the global leaders in space. Matt Bailey and Izzy House talk about this exciting program, as Matt has been living in the UAE for the past few months. Matt relates some of his experiences, with Izzy adding the background and...

What can we really expect with Ai? Will it replace humans? Will it take over the world? With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and limitations) of AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen! However, this was not a business-as-usual conference. Greg explains that while most conferences are about getting "...

From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions. Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me? That is a great question, and a lot of people ask this, which is why I want to address it in the podcast....

What's the value of a certification? I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on their careers. The backgrounds are as diverse as any occupation could be. Marketing is such a broad subject, and it attracts people with a wide variety of skills and experiences. From journalism to rocket science. From design to copyrighting, programm...

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people. But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wear...

Those that don't learn from history are doomed to repeat it. So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are excited about Metaverse, but have never heard about Second Life. Without history, without the context of history and the lessons we learn, then all new technology is in a vacuum - absent...

The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience! However, for some reason, marketers - the ones that study audi...