EDIT HISTORY

Natasha Pierre has been talking about video content for seven years. Same topic, different angles, over and over. Her first video of 2025 got 40,000 views and doubled the size of her YouTube channel. One of her most counterintuitive beliefs: if you're bored of your message, you're probably just starting to become known for it. Most creators pivot way too soon, convinced they need to keep things fr...

At some point, Latasha James noticed something in YouTube search: when she typed her own name, the autocomplete filled in "social media manager" and "social media marketing." Strangers were searching for her name alongside her niche. She hadn't announced anything. It just happened - after years of showing up every single Friday. Latasha started her Freelance Friday Podcast in 2018 while still work...

A few months ago, I seriously considered whether episode 200 would be my last. After years of podcasting, I felt like I'd run out of things to say - and the growth wasn't where I wanted it to be. Instead of quitting, I completely rebuilt the show. And something unexpected happened: guests with large audiences started saying yes - not because my show is big, but because the format gave them somethi...

Victoria's Secret tried to become more inclusive and body positive. They updated their messaging. People didn't buy it - because everything else stayed visually the same. Meanwhile, Abercrombie quietly repositioned itself as a capsule wardrobe staple for working adults and became one of retail's biggest comeback stories. Jasmine Haitalani uses these kinds of brand case studies to think about her o...

When Martha Beck's coaching cohort was offered a chance to present at IKEA stores across the US and be featured in O Magazine, half the coaches said no. The pay was only $1,500. Susan Hyatt said yes to every city nobody wanted. She flew herself there. She did Chicago, Atlanta, Cincinnati, New York. The O Magazine rep noticed. Then came a Seattle's Best Coffee partnership. Then an invitation to spe...

Jeremy Enns is a podcast marketing expert. In 2020, he launched a podcast specifically designed to grow his business. He spent 20 hours producing each episode. He knew three months in that he needed to quit it. It took him three more months to actually do it. When he finally published the farewell episode, he braced for criticism. Instead, his audience wrote in to thank him. Jeremy is the founder...

When Rae Fung started her coaching business, older male mentors in the speaking industry told her she needed to dress more professionally to be taken seriously. She ignored them. She showed up the way she wanted. People with decades more experience - including a billionaire - paid her to coach them. But getting there wasn't linear. There was a season where she stopped posting for six months. Her r...

Ruby Lin signed her first client three days after her first ever Instagram post. A month later she had her first 5k month. Three months in, she hit 10k. She has never been consistent on social media. Before building her coaching business, Ruby was a founding team member of an AI startup that exited in 2022. She spent over a decade in sales - cold calling, door knocking, securing $10M+ in deals wit...

Welcome to EDIT HISTORY - A show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today.   CONNECT WITH CHERYL LAU   Website:  https://cheryllau.com   YouTube:  https://www.youtube.com/@cheryltheory   Instagram:  https://www.instagram.com/cheryltheory LinkedIn:  https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU   I produce...

Launching in January 2025: EDIT HISTORY | Successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today Stay tuned 👀 Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email   Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linked...

On episode 193 of The Thought Leader Club Podcast:  - Delivering on what you said yes to - Growth is uncomfortable - Stretching your capacity and creating more opportunities     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email   Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www...

On episode 192 of The Thought Leader Club Podcast:  - Saying yes to an opportunity even if you don't think you're qualified - When practical obstacles get in the way of an opportunity you want - Filling in your own gaps and being proactive with your learning and development     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter:...

COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you'll get in-depth feedback on not just the content you're writing during our coworking session, but also how this piece fits into your body of work and thought leadership...

How does someone go down the unconventional career path of building a global community of over 2300+ entrepreneurial and creative women from the Asian diaspora? That is what Emily Fang unpacks on episode 191 of The Thought  Leader Club Podcast as part of the "Quit Story" series.   Topics we touch on include: Feeling not good enough but still proactively take steps to try new things and create your...

What do you do if an interviewer expresses concern over your personal brand on LinkedIn? This was the final nudge Adrian Tan needed to big farewell to the corporate world. In Adrian's words: "After spending a decade running my own businesses, I realised I'd become virtually unemployable." That is a taste of the conversation we had with Adrian Tan on episode 190 of The Thought  Leader Club Podcast...

How does a corporate professional leverage LinkedIn and a newsletter to set themselves up for more career opportunities? That is what Nicholas Braman explores with us on episode 189 of The Thought  Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: What it looks like to build a presence on LinkedIn and write a weekly LinkedIn newsletter for reasons NOT relate...

What is it like to build a podcast centered around a niche but uber-important topic AND has longevity, while balancing multiple priorities in your career and personal life? That is what Kyle Leung shares on episode 188 of The Thought  Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: What it looks like to build the "What Kind of Asian Are You" podcast - The...

How does someone create a podcast show that's #1 in the tech category within Southeast Asia's tech (and top 10% globally) and garners 60,000+ listeners… On top of multiple other roles and identities (such as being the COO at Lucence, a father of two, and an avid science fiction nerd)? That is a glimpse into the conversation we had with Jeremy Au about on episode 187 of The Thought  Leader Club Pod...

How does a content creator balance stay consistent with weekly audio & video podcast episodes ON TOP of a full-time job, planning a wedding, going out, and everything that goes on when you're in your 30s? That's exactly what we chatted with Wendy Vaz about on episode 186 of The Thought  Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: How Wendy balances mul...

On episode 185 of The Thought Leader Club Podcast:  - How to balance being professional vs. being authentic - Defining self-expression and authenticity - Trying to impress others vs. expressing yourself      Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email   Instagram: https://www.instagram.com/cher...

On episode 184 of The Thought Leader Club Podcast:  - My 2024 goal that I fell off track with  - 3 Perspectives on rebuilding consistency and commitment to your goals - An update on Cheryl's 2024 goal (hehe)     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email   Instagram: https://www.instagram.com/...

On episode 183 of The Thought Leader Club Podcast:  - Why "thought leadership" is seen as a fluffy buzzword - An alternative perspective on the concept of thought leadership - A non-conventional example of thought leadership     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email   Instagram: https://w...

Continuous learning and development are crucial for the long term success of your online business or personal brand.    On episode 182 of The Thought Leader Club Podcast:  - The discomfort of being a beginner again  - Expanding your breadth of perspectives and learning things you know nothing about  - Creating your own curriculum and motivating yourself to learn     Connect with Cheryl Lau   Websi...

This is the episode for the solopreneurs and content creators who secretly cringe when you look at your recent posts and hope no one you know in real life is reading what you've posted.   On episode 181 of The Thought Leader Club Podcast:  - Trying to write like the LinkedIn "Top Voices" or Instagram girl boss coaches  - A case study: What it looks like before vs after you write from your own voic...

Creating value for your audience via your content - We already KNOW that's what we need to know… But what does "value" look like? That's what we will explore in this episode.    On episode 180 of The Thought Leader Club Podcast:  - A personal anecdote on how my story impacted someone... And vice versa - Value is not limited to just educational content and how-to tips - If you're thinking: Is doing...