Carina McLeod
eCommerce Nurse Podcast
eCommerce Nurse Podcast 🎙️ | Your go-to source for expert Amazon and TikTok Shop strategies! We help Amazon Vendors, Amazon Sellers, and TikTok Shop brands grow across the UK, Europe, US, and Canada. Dive into topics like Amazon account management, SEO, A+ Content, ads management, and TikTok strategies, including UGC content creation, influencer marketing, affiliate partnerships, livestreams, and targeted ads. Tune in for actionable insights, expert tips, and the latest trends to optimise your eCommerce strategy and take your brand to new heights. Whether you're scaling on Amazon, TikTok Shop,...
Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: ecommercenurse.com
Autor
Carina McLeod
Kategoria
Strona podcastu
Ostatni odcinek
7 kwi 2025
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Odcinki
Using Influencer Marketing to Grow your Online Business 08.05.2020 47:18
In this episode we talk about influencer marketing and if implemented correctly, how it can help grow your online business. We have two special guests Steph Bennett , Managing Director and Rhian Robinson , Senior Account Director of Battenhall , the multi-award winning communications agency for the new social media age. Steph has over 15 years experience working in marketing and communications, ex...
Building the right fulfillment solution for your online business 24.04.2020 38:56
In this episode we talk about finding the right fulfillment solution for your online business. We have a special guest Florian Herold , founder of Greenleaves , a fourth-party logistics provider, who builds optimal fulfillment solutions for businesses both B2B and B2C. With years of experience in logistics and supply chain management, Florian spent over 3 years working for Amazon in Germany within...
Strategies to grow your brand outside of Amazon 28.02.2020 36:31
In this episode we talk about how to grow your brand outside of Amazon. We have a special guest Chris Meade, the co-founder of CROSSNET, the world's first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20+ other retailer...
How easy is it to sell on Amazon Japan 20.12.2019 38:25
In this episode, we talk about selling on Amazon in Japan and how this is less daunting than sellers are led to believe. We have a special guest John Cant , an eCommerce specialist in the Japanese market and co-founder of Rising Sun Commerce , an Amazon focused agency in the UK and Japan. John spent 5 years living in Japan and has worked in eCommerce since 2012. He then set up Rising Sun Commerce...
Why Amazon sellers should be diversifying and selling on Walmart 06.12.2019 54:14
In this episode, we talk about selling on Walmart.com and why this should be at the top of a sellers list of marketplaces to sell on. We have two special guests from Brand3P , Ping Hao , the CEO and Co-founder Burke White . Brand3P is an ecommerce strategic advisory company who works with businesses looking to sell on Walmart marketplace among other channels. Ping was a founding member of Walmar...
Listing translation and localisation, the key to international success on Amazon 22.11.2019 46:21
In this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales. We have a special guest Jana Krekic , the founder of YLT Translations , an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces including Germany, Italy, Spain, France, the UK, Jap...
How to use crowdfunding to raise capital for a new business venture 01.11.2019 42:47
In this episode we talk about crowdfunding and how innovators and entrepreneurs can raise capital to launch their latest business idea. We have a special guest Graham Ripple , an entrepreneur and strategy and crowdfunding consultant who is here to share his valuable insights and experience. Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram Email us at he...
Using pricing psychology to influence a customer’s buying decision 17.10.2019 43:26
In this episode we talk about using pricing psychology to influence a customer’s buying decision when selling on Amazon. We have a special guest Paulina Masson , an Amazon seller and founder of Shopkeeper . She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. Paulina’s talks are always very pract...
Developing an Amazon business to appeal to the German market 02.10.2019 42:09
In this episode we talk about about Germany and how to develop your Amazon business to appeal to the German market. We have a special guest Ronny Marx , the founder of the Amazon agency ‘intomarkets’ and organizer as well as moderator of the biggest German marketplace conference ‘merchantday’. These days he attends nearly every important conference as a keynote speaker in the German market. Ronny...
The hidden expense of international selling and cross-border payments 04.09.2019 41:15
In this episode we talk about international selling and the hidden costs when managing cross-border payments. With companies like Amazon making it easier for businesses to sell internationally, more businesses are trading at a global level. Whilst the sales potential is attractive, the costs involved when managing overseas payments are often missed. We have a special guest Aaron Rossi , from Payo...
The importance of retail brands having a social media presence in today's world 22.08.2019 49:20
In this episode we talk about the importance of retail brands having a social media presence in today’s world. Can a retail brand really reach its true potential by solely selling on for example Amazon or do they need to have a social media presence to maximise their potential in the online world. We have a special guest Steph Bennett . Steph is a social media guru and a very good friend of mine....
Are big brands at risk of losing market share to private labels on Amazon? 09.08.2019 39:13
In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands. We have a special guest Travis Rudolph . Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommerce channel. Travis has a passion for brands, ret...
Selling on Amazon in Europe, every marketplace is different 26.07.2019 46:44
In this episode we talk about Amazon Europe and why sellers and vendors need to treat each marketplace differently and not apply a blanket approach to all European countries. We have a special guest Jérôme de Guigné , founder of The Great Wall , an Amazon focused agency based in Europe. Jérôme comes with 20 years of sales, eCommerce, and international distribution experience in Europe, Asia, and N...
Why more businesses are outsourcing to freelancers and agencies 12.07.2019 33:23
Remote working in the online and digital world has become a norm and more businesses are outsourcing jobs to freelancers and agencies. Years ago, businesses were more nervous to outsource with the fear of losing control and not being able to watch over their team. Times have changed, but what created this shift in dynamics for outsourcing to become widely accepted across businesses of all sizes? O...
Are Amazon sellers at risk if they solicit customer reviews? 28.06.2019 37:54
Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer reviews without risking their selling privileges on Amaz...
Taking your Amazon Advertising Strategy to the next level 12.06.2019 40:25
Many sellers and vendors have had a go at Amazon Advertising. They’ve set up basic ads and managed to generate some sales. Although, often at a much higher cost than planned. They get a taste for the potential sales Amazon advertising can bring, but how do they take those campaigns to the next level? Mark Pettit , founder of Skye High Media who worked within Amazon's Advertising division for...
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