eCommerce MasterPlan

Charlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site. We explore how working whilst trav...

Mindy Weinstein PhD is the author of the brand new bestselling book ‘ The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions ’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift. We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy. time, sup...

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year. With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode. We also discuss the power...

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal.  This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO’s Chief Operating...

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format. There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year. So I thought I’d do an episode where we shine a light on e...

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands.  In this fascinating conversation, we explore how to be sustainable from day one of laun...

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue. In this episode we delve i...

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode... Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now. Our guest Raphael Thiolon is an Exe...

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countrie...

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year. Learn more about Klaviyo >> https://ecmp.info/klaviyo Find out more about Treyd at https://ecmp.info/treyd Lear...

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK. Learn more about Klaviyo >> htt...

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times. Whilst Shea shares plenty of great tips...

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019. Learn more about Klaviyo >> https:/...

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies...

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units. We're talking about...

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with. Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and...

Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity. Listen in to find out why socks!? how he's baked in sustainability from day one, into everything why F2F selling is key to his success some excellent plans for future growth Get all the links and resources we mention at eCommerceMasterPlan.com Thi...

We’re doing something a little different this episode. I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit. And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl! The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past...

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year. Sarah explains how they're driving such growth in year 3 including team structure cus...

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’r...

Samuel Leroux is co-founder at SOLIOS Watches a disruptive DTC brand selling high quality, elegant and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now have over 10,000 customers and this year should hit over $2mi...

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000. Lucy is sharing a heap of in-depth advice, including: - how she's grown their wholesale channel to 6 figures using Faire - how she's built her remote te...

Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next. We're chatting about - how to hit the ground running in a new job - subscriptions for success - selling luxury coffee and a lot more (o...

Well.. not quite! But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue. Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store. Hear tips from: - Ian Hammersley, The Hammersley Brothers - Kelly Barner, Dial P for Procurement Podcast - Martin Heubel, Consulterce - Gavin W...

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and proud recipients of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year. We're chatting about building a recommerce business (selling used goods), and how it opens doors in existing markets. How getting...