eCommerce Badassery

5 Days of Deals Launches Monday, December 4th! Tune in to hear the details of the 4 brand-new offers that will be available and what you need to know to take advantage of the deals. Get a sneak peek of the daily deals and some kick-ass affiliate offers with the link below!   Check out the Blitz Deal Page http://ecommercebadassery.com/blitz   _______   Want to Say Thanks?  https://www.buymeacoffee....

Jessi McNeal... musician, artist, and now product-based business owner. While selling pet ornaments was never part of her plan, it's proven to be the start of something special. Jessi's journey to creating and growing The Cheery Pet has been a familiar one, with ups, downs and a whole lot of in-betweens.  What I really love about her story is how laser-focused she is on building a business that su...

Today's guest is Sanjana Sharma. She first started her business from the corner of her bedroom and like most first-time eCommerce entrepreneurs she thought… if I build it they will come. Luckily it didn’t take her too long to figure out how that wasn’t at all the case and she took the plunge into in-person shows.  While that was exhausting and backbreaking work it really helped her build the found...

Vanessa has tried all the things. First, she focused on D2C through her website, which proved to be pretty difficult when the customer struggled to understand what her product was. She had a private label division, then she ventured into wholesale, and now she's circling back to building up the eCommerce side of her business. Along the way, she's learned a ton of lessons, some of them hard, some o...

Have you ever resisted something initially only to think to yourself when you finally did it, "I should have done that sooner!" That's how I felt when I started the podcast and it's how Diana felt after pretty much everything she's done in her business since launching it at the start of 2020.   On today's episode, Diana shares how her first pop-up led to the biggest deal in her business, how she's...

With a year of struggle across so many eCommerce businesses, hearing Larissa's story of insane growth in 2023 was a breath of fresh air and a reminder that anything is possible - even when it feels like it isn't.   Hear the big change she made that skyrocketed her eCommerce business and how she's managed to build a solid team who are dedicated to growing the business as if it's their own.    _____...

Do you set financial goals in your business? Whether you've been doing it all along or you're getting started for the first time - there are a few things you'll want to keep in mind to make sure you're setting the RIGHT goals.   _______   Full Episode Show Notes http://ecommercebadassery.com/248   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Co...

What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging.  Essentially, potential customers will think and feel about your product what you tell them to think and feel. Tune in to hear how this might affect your business and why you should re-evaluate your product posi...

There is still a lot of chatter and concern about the economy and how that will affect small eCommerce business owners.   While we can’t deny some store owners are seeing a dip... allow me to offer you a new perspective & give you some ideas on what to do about it   _______   Full Episode Show Notes http://ecommercebadassery.com/246   _______   Let's Connect Website: http://ecommercebadassery....

Making tons of money in Q4 is cool, but making steady sales all year round would be better... or would it?   The answer is definitely going to depend on you and your business, but today I'm giving you a glimpse into a conversation I had with a Lounge member about how she can handle her seasonal business.    If you've been wondering how to create a steady stream of sales all year round or if you sh...

With so many shiny objects and moving parts, Q4 marketing campaigns can quickly go off the rails. I love a well-thought-out plan with tons of opportunity to engage your customers but I also want to make sure to avoid these common pitfalls. Tune in for the 5 most common mistakes eCommerce business owners make in their Q4 marketing and how to avoid them.    _______   Full Episode Show Notes http://e...

Are you making business harder than it has to be? If you're like most of the entrepreneurs I know... including myself, the answer is probably yes.    In this week's episode, I've diving into a few recent examples of how I see this show up in your business and what you can do about it going forward.   _______   Full Episode Show Notes http://ecommercebadassery.com/243   Holiday Podcast Episodes htt...

Sales & promotions are a staple of Black Friday Weekend, but what if they don't make sense for your business?   Tune in to hear how you can still capitalize on the holiday season without running a sale and what you should consider before making that final decision.   _______   Full Episode Show Notes http://ecommercebadassery.com/242   Holiday Podcast Episodes http://ecommercebadassery.com/hol...

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/241   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.co...

If you haven’t already heard there are major changes coming to the Internet that are sure to change your ability to reach new and returning customers. More specifically, I’m talking about the release of iOS17 and the death of the 3rd party cookie. There are A LOT of technical things that go into this topic and a lot of variables at play. I’m going to do my best to break it down as simply as possib...

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.   Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.    As an eCommerce website owner, there are some optimizations you ca...

If you think you're the only business owners that feels like burning everything to the ground now and then... you couldn't be more wrong.    I talk to A LOT of business owners... in all industries and the sentiment is the same throughout. Even those I see who look like they've got it all figured out and ready to throw in the towel some days.    But you don't have to suffer alone. Tune in to hear m...

Short-form video... what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends.    If you're asking questions like:  How many trends are too many Should I use trends or original content When is it too late to...

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From new apps to new AI functionality... and everything in between.  I'm breaking down the MUST-KNOW updates along with how to know if they're right for YOUR business!   There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below.   _______   Full Epi...

Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to...

Growing your email list and eCommerce business is one of the most important things you can do. The more people you have on your list to sell to, the more revenue you can generate. But growing your list isn't quite as easy as it sounds. My two favorite ways to grow an email list are through product launches and quizzes. But if your audience is on the smaller side, it might not always make the impac...

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make tha...

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.    Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, w...

When was the last time you really dug into your profit and loss statement?   I've been having A LOT of conversations about finance lately and it's got me worried about your profitability.    CFOs are giving bad advice, programs you're investing in don't make sense for the stage of business you're at, agencies are ripping you off, and you're not putting nearly enough money in your pocket.    Today...

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make tha...