eCommerce Badassery

Struggling to stand out in a noisy eCommerce world? This episode holds the key. With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping...

Overthinking every move in your biz? You’re not alone. I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy. We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your b...

Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think. In this episode of the eComme...

Before you tweak your website, or write another Instagram caption… fix this. There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed...

I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list. We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm.  If you want to turn more of those browsers into buye...

Simple Messaging Tweaks That Drive eCommerce Conversions Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year. Discover how to: Shift which pain points you address without changing your products Leverage the exact language...

You’re doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren’t where you want them to be. The problem? It’s not just about getting more traffic. Most eCommerce businesses are leaking sales in places they don’t even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their mar...

What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need? This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur...

Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck—spinning your wheels without making real progress. The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style. In this episode, we’re diving into: Why multitasking and constant task-switching are...

Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster? The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less ti...

Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them? In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in. Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if y...

With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control. In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your busi...

In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead.    Our goal... do less to achieve more and avoid the overwhelm along the way! _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketi...

Feeling stuck when it comes to hitting your revenue goals? 🤔 You're not alone, friend. In this episode of the eCommerce Badassery Podcast, we’re diving into leveraging your data to make smarter, more strategic business decisions—without overcomplicating things. By the end of this episode, you’ll know how to: Break down your yearly revenue goals into quarterly, monthly, and even weekly targets (wi...

In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business. Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.   _______   Full Episode Show Notes http://ecommerc...

We’re kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I’ll guide you through a reflection of 2024—what worked, what didn’t, and how to leverage those lessons to map out for strategy for this year. We’ll talk about: How to reflect on your marketing, products, and systems to uncover hidden insights. The importance of...

Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!    Keep scrolling for all the links!   The Episodes Mentioned 307. High-Impact Projects for Q1 https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/   305. What the Election Results Mean for Product-Based Business Owners https://...

Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store.   _______   Full Episode Show Notes http://ecommercebadassery.com/309   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______...

You know I love me some numbers, especially when it comes to teaching my people how they can make more while doing less.  But more than just understanding what marketing channels are working and if your website it converting on par... there are a handful of other metrics you'll want to be tracking that give you a more holistic view of your marketing efforts.    Tune in to hear 3 Must-Measure metri...

Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we’re tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we’re diving deep into the tasks that will...

Save the Date! The Badassery Blitz is back on December 9th ⚡️ Tune in to hear more about the brand new courses and deals coming your way next month!  Get on the Email List https://ecommercebadassery.com/freestuff   Need Last Minute Holiday Marketing Help? Check out the eCommerce Badassery Podcast searchable database & filter by Q4! https://ecommercebadassery.com/database   _______   Let's Con...

I used to be skeptical about AI tools like ChatGPT—sure, they were fine for getting started, but the results often felt robotic and uninspired. Fast forward to today, and I’m fully on board. In this episode, I’m sharing how I’ve learned to harness the power of AI to create content that actually sounds like me, analyze data like a pro, and save serious time in my business. What You’ll Learn: Why AI...

With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he’s been floating that could uniquely affect you as a product-based business owner and a self-employed person 00:00 Introduction and Overview 01:48 Health Insurance Policies & Changes to the ACA 04:55 Understandi...

You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show Notes http://ecommercebadassery.com/304   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Member...

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back i...