E-Coffee with Experts

In this episode of E-Coffee with Experts, Jessica Kalichman, Marketing Director at ASTR the Label, shares how modern fashion brands are shifting from geography-based targeting to occasion-driven storytelling that builds stronger brand affinity and repeat purchases. Jessica explains how ASTR structures influencer and affiliate partnerships without diluting brand equity, why customer retention signa...

In this episode of E-Coffee with Experts, Claire Taylor, Co-Founder of TU Marketing, shares how she built a search-first agency before SEO was mainstream, and how trust, transparency, and business understanding became the foundation of long-term client retention. Claire explains why agencies must deeply understand client business models before building marketing strategies, how expectations shape...

In this episode of E-coffee with Experts, Pat Ahern, SEO Strategist at Intergrowth, explains how founders and marketers can adapt their strategy for a world where visibility depends on more than Google rankings. We break down how SEO, Meta Ads, attribution tracking, and “Search Everywhere Optimization” work together to create predictable customer acquisition. You’ll learn why most agencies struggl...

In this episode of E-coffee with Experts, Gabriela Guas, Marketing Manager at Max Warehouse, explains how modern e-commerce teams are preparing for the shift from keyword-driven SEO to intent-driven AI discovery. After transitioning from agency life at Saatchi to leading marketing inside a fast-growing retailer competing with Amazon, Gabriela shares what she had to unlearn, and what today’s leader...

In this episode of E-coffee with Experts, Rocky Pedden, CEO at RevenueZen, shares how modern agencies are replacing manual workflows with AI systems, reducing onboarding timelines from six weeks to one week, and scaling profitability while shrinking team size. We break down what founders, CMOs, and SEO leaders must do right now to stay visible inside LLM-driven search, why AI visibility (AEO & GEO...

In this episode of E-coffee with Experts, Gordon Van Wechel, Founder of The Alchemy Consulting Group, explains how marketing leaders must rethink visibility, reputation, and client acquisition in the AI-first era. With over 20 years of experience building marketing systems for local and regional businesses, Gordon shares how predictable customer acquisition frameworks outperform short-term campaig...

In this episode of E-Coffee with Experts, Mike Forgie, Owner at Next Step Connect, shares how local SEO is evolving beyond backlinks toward brand mentions, authority signals, sentiment, and community-driven visibility. Mike explains why traditional ranking tactics like PBNs are fading, and what founders, marketers, and agencies should focus on instead to stay discoverable in Google AI Overviews an...

In this episode of E-Coffee with Experts, Kevin Pike, President & Owner at Rank Fuse Digital Marketing, talks about how SEO is changing in today’s AI-driven world. He explains why agencies can no longer focus only on rankings and website traffic, and instead need to connect their work directly to leads, revenue, and real business results. Kevin also shares why metrics like impressions and clicks a...

In this episode, Becky Hendriksen, Founder & CEO of Green Hearted, shares why modern agencies must shift from traditional SEO deliverables toward digital visibility strategy across search, AI platforms, and brand ecosystems. We explore how Answer Engine Optimization (AEO), entity presence, Reddit sentiment, LinkedIn visibility, and structured dashboards now influence whether your brand appears ins...

In this episode of E-coffee with Experts, our host Austin Willman chats with Jason Swenk, Founder of Agency Mastery 360 Mastermind, who explains the real path agency owners must take to scale, from doing everything themselves to building a business that runs without them. We talk about why hiring more people doesn’t fix growth problems, how founders accidentally become the biggest bottleneck in th...

In this episode of E-coffee with Experts, our host Austin Willman chats with David Pocock, Owner of TwoTwoSix Digital, and explains why modern marketing success depends on clarity, brand search optimisation, smarter segmentation, and adapting to AI-driven discovery platforms like Google AI Overviews and emerging answer engines. You’ll learn how agencies can improve client retention through educati...

What happens when a former Google Business Profile operations leader explains how search visibility actually works in the AI era? In this episode of E-Coffee with Experts, our host Ranmay Rath chats with Brad Wetherall (Chief Operating Officer at Esquire Digital), who shares what changed inside search after generative AI entered the landscape, and why traditional SEO tactics alone no longer guaran...

In this episode of E-Coffee with Experts, Laura Farkas (Revenue Systems Architect and CMO at LMNts Marketing) explains why disconnected tools, campaign dependency, and poor funnel architecture quietly drain revenue from growing businesses. Laura shares how modern agencies must shift from activity-based marketing to a system-based revenue strategy, especially as AI search and LLM-driven discovery a...

In this episode of E-Coffee with Experts, Jesse Ringer, Founder of Method and Metric SEO Agency, shares how agencies and marketers must adapt to stay competitive in an AI-assisted search environment. Jesse explains how he transitioned from freelance copywriting into building a successful SEO agency, the leadership decisions that improved team delivery, and why empowering teams with client ownershi...

In this episode of E-coffee with Experts, Yanina Kaplya, Chief Marketing Officer at NuxGame shares how modern SEO teams adapt faster than algorithm updates by combining experimentation, AI reverse-engineering, strategic link building, and ecosystem partnerships. Instead of relying on traditional keyword rankings alone, forward-thinking marketers now optimize for Google AI summaries, trusted mentio...

In this episode of E-coffee with Experts, Ashley La Fleur (Vice President at ROOT3 Marketing & Business Development) explains how B2B healthcare organizations can balance AI experimentation with proven growth channels like long-form content, LinkedIn authority building, digital PR, and data-driven thought leadership. We unpack how modern healthcare marketers are navigating HIPAA constraints, cyber...

In this episode of E-coffee with Experts, Andrii Shum, Head of SEO at SeoProfy, explains how modern SEO strategy is shifting toward conversion-driven traffic, AI search visibility, and smarter attribution modelling. If you're still defending retainers with keyword rankings and pageviews, this conversation will change how you position SEO to clients. We explore why last-click attribution is hurting...

In this episode of E-coffee with Experts, Alan Moha, Chief Executive Officer at Builderwell Design & Build, shares how he transformed a remodelling business doing kitchens and bathrooms into a premium design-build firm focused only on $500K+ ground-up construction projects in Orange County. Instead of scaling volume, he scaled positioning — reducing stress, increasing margins, and attracting highe...

LinkedIn is noisier than ever. Reddit is influencing AI search. And traditional SEO audits are quickly becoming outdated. In this episode of E-coffee with Experts, our host Austin Willman chats with Adam Yaeger, CEO at Llama Lead Gen, and explains how modern marketing teams are adapting to the shift toward Generative Engine Optimization (GEO), Reddit visibility, and LinkedIn thought leadership tha...

In this episode of E-coffee with Experts, Austin Willman sits down with Ethan Smith, CEO at Graphite, to break down how Answer Engine Optimization (AEO) is reshaping digital marketing and why most companies are still stuck in outdated SEO strategies. You’ll learn why AI prompts behave completely differently from traditional search, how long-tail queries now dominate AI traffic, and why small start...

In this episode, we sit down with Victor Penev, Founder and CEO at Edamam, to break down how he built one of the most powerful food and nutrition data platforms in the world, now reaching over a billion people globally. Victor shares how Edamam evolved from a consumer app into a B2B data infrastructure company used by major platforms like The New York Times, Amazon, and Microsoft. We dive deep int...

In this episode of E-coffee with Experts, Luis Falcão De Magalhães (Vice President Marketing at DistantJob) breaks down what actually drives long-term success in remote teams and marketing. From building structure and trust in distributed teams to leveraging content marketing and SEO for compounding growth, this conversation is packed with actionable insights for founders, marketers, and leaders....

In this episode of E-Coffee with Experts, Ali Haris, Director of AI Marketing Innovation at Men’s Wearhouse, breaks down how marketing leaders must adapt to the shift from traditional search engines to AI-driven platforms like ChatGPT and Perplexity. We explore how user behavior is evolving from simple keyword searches to complex, intent-driven questions, and what that means for your SEO strategy,...

In this episode of E-coffee with Experts, Austin Willman sits down with Heyden Enochson, Head of GTM at Madison AI, to break down how AI is reshaping decision-making, workflows, and productivity inside public sector organizations. Heyden shares the origin story of Madison AI, born from a strategic consulting firm with over 20 years of experience, and how a single idea, automating staff reports, tu...

In this episode of E-Coffee with Experts, Christopher Smith (Squad Lead at Inbound FinTech) breaks down how SEO has transformed from outdated tactics like keyword stuffing into a sophisticated, trust-driven, omnichannel strategy. Chris shares his journey from PR to SEO, revealing how major Google updates like spam updates and RankBrain reshaped the industry. He explains why modern SEO success, esp...