Differentiate or Die

Another iconic Utah company goes up against one of the biggest brands in music history. What do you think? How does their messaging match up? Listen to see how both companies messaging have changed over time and how they can become relevant by messaging differently.

This episode of Differentiate or die features Nutrition Rescue and Feed the Children. These companies showcase how being different can help your brand stand out among the competition and create better products. Colby Olds emphasizes the need to say more by speaking less as well as working smarter not harder can change lives.

In this episode, the focus sharpens on the fitness giants iFIT and Peloton, as the hosts meticulously analyze each company’s approach to messaging and market stance. They explore how iFIT, originating as a hardware manufacturer, has transitioned to emphasize its immersive, location-based workout experiences. Conversely, Peloton is highlighted for its integrated ecosystem of hardware and digital co...

In this episode, hosts Dallin and Cameron dissect the fiercely competitive healthcare landscape, focusing on how Utah-based Intermountain Health and Steward Health Care are vying for prominence. They delve into Intermountain Health's daring rebrand, which incorporates vibrant colors and a revamped patient-centered approach, inspired by a former Disney executive. This contrast to Steward Health...

Join hosts Cameron Olds and Dallin Merrill on Differentiate or Die , the podcast that dives deep into the art and science of standing out in a crowded market. Each episode explores how businesses can carve out a unique identity, avoid blending in with the competition, and build a lasting competitive advantage. From analyzing iconic brands like Patagonia and Cotopaxi to uncovering strategies for cl...

Join Cameron and Derrill as they journey into the world of Utah’s dirty soda shops, where customized sodas like Dr. Pepper with raspberry or Coke with lime have become a cultural staple. We dive into the rise of major players—Swig, Fiiz, Swig, and Sodalicious—exploring their near-identical offerings, catchy drink names, and social media strategies, while critiquing their lack of differentiation in...

In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill dive into the crowded world of distraction management tools by comparing two nearly identical products: Brick and Blok. Both are physical NFC-enabled devices that pair with apps to help users reduce screen time by blocking access to distracting apps—requiring a physical tap to unlock them. The duo dissects the clarity a...

In this episode of Differentiate or Die , Cameron and Derrill dive into the essential oil showdown between Young Living and doTERRA, sparked by doTERRA’s recent achievement of $2 billion in 2024 sales. They explore what essential oils are, share personal stories—including a powerful example of doTERRA oils aiding a burn recovery—and unpack each brand’s origin story and positioning. Young Living em...

In our latest podcast episode, we explored the nuanced landscape of market differentiation, and we had the privilege of interviewing Austin Larsen, an expert in business strategy who has started and been a part of several successful businesses. Our discussion zeroed in on what true differentiation really entails in today’s highly saturated markets. Austin helped us distinguish between genuine comp...

In this episode of "Differentiate or Die," hosts Cameron and Dallin explore how Gabb Wireless effectively uses aspirational identities and problem language to differentiate itself in the crowded cell phone market. Highlighting Gabb’s focused approach to addressing parents' concerns about their children's online safety, they delve into how the company integrates hero and problem l...

In this inaugural 'Differentiation Wars' segment of 'Differentiate or Die,' hosts Cameron Olds and Derrill Merrill dissect the rivalry between luxury blanket brands Minky Couture and Lola Blankets. Are these brands truly distinct, or are they simply hoping consumers won't notice they're essentially clones? We dive deep into their brand positioning, messaging, and customer feedback to uncover what...