Demand Generation Club Podcast

Our guest today is Sheel Gupta, VP of Marketing at Verse. Verse is the leading AI-powered lead conversion platform that helps companies engage and convert inbound leads into qualified sales-ready opportunities. The company has raised over $70 million of venture capital fundings and it's headquartered in San Diego, California. Sheel is a result-driven marketing leader with a background in buil...

Our guest today is Jack Foster, Senior Director of Demand Generation and Marketing Operations at SurveyMonkey. SurveyMonkey is the leading survey platform that enables companies around the globe to turn feedback into action. Jack has been at SurveyMonkey for two and a half years, and she's responsible for building out the demand generation and marketing operations functions for the enterprise...

Our guest today is Ajit Deshpande, Vice President of Demand Generation at Marqeta. Marqeta is the leader in modern card issuing and a fast growing unicorn FinTech startup. At Marqeta, Ajit is responsible for channels ranging from events, Account-Based Marketing to paid advertising, SEO, blog content and marketing operations. Prior to Marqeta, Ajit had stints at Stripe, where he was a growth strate...

Our guest today is Sesame Mish, Head of Growth Marketing and Intellimize. Intellimize is the intelligent website optimization that uses machine learning to help marketers accelerate website testing and personalization at scale. On average, Intellimize customers have achieved a 46% lifting web conversion at 25 times the speed of A/B testing. Intellimize is trusted by brands like Drift, Snowflake, S...

Our guest today is Krystal Guerra, Director of Demand Generation at Instructure. Instructure is the company that helps people grow from the first day of school to the last day of work. More than 30 million people use this Canvas and Bridges platforms for learning management and employee development. Krystal has over 10 years of experience in event programming, media relations, digital marketing an...

Our guest today is Anadelia Fadeev. Director of Demand Generation at Gravitational. Gravitational empowers engineers to access and distribute computing resources anywhere on the planet. At Gravitational Anadelia is in charge of scaling the leads and pipeline for the growing sales team. She's extremely process-oriented and has strong experience building high-performing marketing teams at B2B t...

Our guest on the show today is Priyank Savla, Senior Director of Global Demand Generation at NetBrain. NetBrain is the leader in transforming network operations through automation. Today, more than 2,300 of the world's largest enterprises and manage service providers use NetBrain to automate network documentation, accelerate troubleshooting, and strengthen network security. During his seven p...

Our guest today is Chad Egelhoff,  Director of Demand Generation at OneNeck IT Solutions. OneNeck is an expert provider of hybrid IT solutions tailored for the market and enterprise companies. Chad is responsible for the demand generation activities of the company while also leading the transition from traditionally centric marketing to an account-based approach.

The guest of this episode is Kathy Dunlay. Kathy is the Founder and President of New England Sales & Marketing, which is celebrating its 10th anniversary this year. She started the company to meet the demand generation needs of B2B technology firms. Kathy works with companies of various sizes that may be privately funded or publicly traded. Before starting New England Sales & Marketing, sh...

Today on the show we have Zach Diamond, the demand generation manager at Social Solutions. Zach has a background in neuroscience, so he has a very scientific approach to demand generation which is also reflecting the way he executes on the marketing programs. At Social Solutions, he is in charge of planning and executing multichannel campaigns, nurturing leads down the funnel, and tracking KPIs an...

Our guest today is Eugene Nilus, Director of Demand Generation at Shippo. Eugene is responsible for all the marketing automation aspects and for launching and managing the programs that drive engagement and opportunities for Shippo. Eugene started his career in web development, then transitioned to demand generation, working with companies like SmugMug, Townsquared and Atlona. 

Nani Shaffer is the Vice president of Account-Based Marketing at Demandbase. In her role, Nani and her team are responsible for ABM strategy, education, and empowering B2B marketers to become highly successful ABM leaders. Nani is a proven marketing professional with over a decade of expertise in B2B marketing. Since joining Demandbase over six years ago, Nani has held several critical marketing p...

The guest on this episode is Abhishek GP, Head of Demand Generation at Freshworks. Freshworks is the platform that helps sales, marketing, support, IT and HR teams deliver the best customer experiences. They have all their 3,000 employees and have raised over $480 million in venture funding. GP has 10 years of experience across demand generation, grab marketing, digital marketing and sales. Before...

Cyrus Sussman is the director of demand generation at Quorum. The software that helps public affair professionals track, change, and report on the policy landscape. Since joining Quorum in 2017, Cyrus has built the marketing department from the ground up and helped the company more than triple net new ARR from inbound leads. His ABM strategy has nearly doubled outbound meeting schedule rate from 9...

Aaron Ballew is vice president of demand generation at Ping Identity, where he leads integrated campaigns, event marketing, digital operations and pipeline analytics. Aaron is an engineer turned marketer, having started his career in telecommunications before jumping into identity security.

Welcome to a new episode of the DemandGen Club Podcast. Our guest today is Be'Anka Ashaolu, Director of demand generation at Propel, the platform that helps companies build better products and offers a single source of truth for product success. Be'Anka is in charge of all demand generation and marketing operation activities at Propel. Prior to Propel, she was Director of Marketing at Do...

This is the intro episode for the new DemandGen Club Podcast. In this episode, Franco Caporale, Founder & CEO of SaaSMQL, will share 10 lessons learned during his 10+ years in B2B demand generation.