Omni Lab
Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
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Odcinki
Ep 5: Driving Demand via Paid Media with Silvio Perez, Head of Performance Marketing @ Metadata 10.03.2022 36:03
Join Jonathan Bland, the Co-Founder of Omni Lab, and Silvio Perez, the Head of Performance Marketing at Metadata, as they discuss everything from campaign execution to what it takes to create a strong paid media strategy. How do you target your audiences on paid channels? How do you distribute content on paid channels? How do you track and attribute your leads? Jonathan & Silvio answer these q...
Ep 4: Gated vs Ungated Content with Liam Barnes, Head of Demand Gen @ Bionic 01.03.2022 42:07
Does gated content still have a place in the marketing world? Jonathan Bland, the Co-Founder of Omni Lab, and Liam Barnes, the Head of Demand Gen at Bionic, break down gated vs ungated content and discuss when/where gated content is necessary. They also chat about incentives for demos and touch on when to use them, how to think about them, and how they can help garner results.
Ep 3: Gauging the Success of Marketing & the Importance of Brand Marketing with Kate Terry, Head of Demand Gen @ Turtl 22.02.2022 40:34
Join Jonathan Bland, the Co-Founder of Omni Lab, and Kate Terry, the Head of Demand Gen at Turtl. Discover how Jonathan and Kate gauge the success of marketing and where they stand when it comes to gated content. Throughout the episode they chat about everything from the immense pressure Series A Startups are under to immediately deliver results, to how companies can balance short-term and long-te...
Ep 2: The Difference Between Lead Gen vs. Demand Gen with Jesse McFarland, Director of Demand Gen @ VITAC 14.02.2022 40:16
Join Jonathan Bland, the Co-Founder of Omni Lab, and Jesse McFarland, the Director of Demand Gen at VITAC. During this episode, they discuss the differences between Lead Gen and Demand Gen and dive into why companies are more concerned with generating leads & why brand marketing has become so important. They also touch on how to gauge the success of marketing, what metrics to track, how to opt...
Ep 1: How to measure marketing and define your ICP with Sarah Breathnach, Head of Demand Gen @ Hunters.ai 03.02.2022 49:56
Marketing is always changing. Join Jonathan Bland, the Co-Founder of Omni Lab, and Sarah Breathnach, the Head of Demand Gen at Hunters.ai, as they dive into everything from how to segment your audiences, to whether or not we need different messages for different clients, to why gated content guides aren’t working anymore and what marketers should create instead, on this episode of Demand.
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