Dear Strategy

This week's question is... Dear Strategy: "What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?" Read The Full Blog Post Subscribe to Our Mailing List

This week's questions are... Dear Strategy: "What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?" AND "What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the 'why' and not just the 'what'?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "What is the appropriate measure for the value of a project or product? Raw sales? Profit contribution? Something else?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "What are some product strategy pitfalls to avoid?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? What tactical steps can allow an organization to succeed at both without segregating people into separate teams?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?" Read The Full Blog Post Subscribe to Our Mailing List

This week's questions are... Dear Strategy: "Who decides the strategy, and should it be confidential?" AND "Should strategy start at the 'top' or be a product management-level decision?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "Why do I need strategy training?" Read The Full Blog Post   Subscribe to Our Mailing List

This week's question is... Dear Strategy: "I have a product that uniquely meets the needs of a large target market, but I can't seem to reach them. What should I do?" Read The Full Blog Post Subscribe to Our Mailing List

This week, host Bob Caporale  takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues...

This week, host Bob Caporale  takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments Read The Full Blog Post

This week, host Bob Caporale  takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.  In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segment...

This week, host Bob Caporale  takes you through Part 2 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore why it is so important to build a product for your audience rather than the other way around. Read The Full Blog Post

This week, host Bob Caporale  takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.  In this episode, we explore why it is so important to build a product for your audience rather than the other way around. Read The Full Blog Post

This week's question is... Dear Strategy: "Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?" Read The Full Blog Post

This week's question is... Dear Strategy: "You could have the best strategy, but what are some best practices to implement it effectively?" Read The Full Blog Post

This week's question is... Dear Strategy: "How do you build programs, projects, and, ultimately, products out of a strategy once it's been established and accepted? How does it look from a complete, holistic lifecycle?" Read The Full Blog Post

This week's question is... Dear Strategy: "How do you figure out a portfolio investment strategy for a product that is a delighter but doesn't bring in money on its own?" Read The Full Blog Post

This week's question is... Dear Strategy: "How do you communicate new features to users in a fast, Agile release cadence?" Read The Full Blog Post

This week's question is... Dear Strategy: "How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?" Read The Full Blog Post

This week's question is... Dear Strategy: "How do I best operationalize the 'Jobs To Be Done' framework in my everyday strategy work?" Read The Full Blog Post