D2C Diaries

Before you spend more on ads, find out what's really capping your growth. Apply for a Growth Compass to unlock strategic clarity: https://eu1.hubs.ly/H0yFr2w0 Omer Kaplan, co-founder of ironSource, joins Loukas to share how he's bringing the data and prediction playbook from mobile games into DTC, building agentic infrastructure to handle the work Shopify still leaves founders to do them...

🚀 Claim 1 of 5 Spots: 6 Months Fospha + Free Audit: https://eu1.hubs.ly/H0yvPGP0 It's crunch time. With BFCM just weeks out, Olly from Soar joins Fospha to break down what "ready for peak" actually looks like: the creative volume and diversity brands need, why the top 25% of performers run more campaigns in BAU than at peak itself, and how automation like Advantage+ and Smart+ is s...

🚨🚀 Get your growth compass score: https://eu1.hubs.ly/H0yhtSG0 Loukas and Olly go back to basics on creative research: the five-factor scoring system that finds your real binding constraint before you open a single tab, and the audience, competitor and social research techniques that get you there. If you run creative strategy for a DTC brand or agency and want a sharper process for finding what...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_88 Mark Scott built Bella & Duke into one of the UK's biggest raw pet food brands - £40M+ revenue, 140+ emp...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87 Yapper ads have taken over Meta and TikTok this year, and the best ones are almost impossible for AI to write. We...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87 Olly and Loukas are back with a full round-up of what's working in paid social right now. They cover the AI to...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_85 Daniel McCarthy is the founder of Theta and an associate professor of marketing at the University of Maryland. Priv...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_84 Carl Weische, founder of Accelerated Agency, runs CRO for AG1, Huel, Vessi, The Oodie, Bioniq and IM8. He breaks...

🚨🚀 If you're a brand spending £100K/month , we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_83 Matt, Director of Brand & Product at Lapland UK, took a 20-year live-only Christmas experience business and...

Paul Gedman has been in DTC longer than almost anyone we've had on the podcast - from joining The Hut Group in 2009 with 40 employees, and over nine years scaling it to £1 billion in revenue via ten acquisitions (including Look Fantastic), to now running eComplete, where he's building a model that competes directly with private equity for e-commerce acquisitions. Paul breaks down why eve...

This podcast is proudly sponsored by Incard. If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod  --- 12 mont...

This podcast is proudly sponsored by Incard. If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod Meta perform...

D2C Diaries is proudly sponsored by Commercive. If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today. --- Sunna van Kampen built 1.7M followers, generated half a billion views in 2025, and turned Tonic Health into...

This podcast is proudly sponsored by SARAL.  Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL. If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500...

D2C Diaries is proudly sponsored by Commercive. If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today. ---- Most brands have a creative volume problem and don't know it. In this masterclass, Olly breaks down t...

This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-curr...

This podcast is proudly sponsored by SARAL.  Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL. If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500...

This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-curr...

We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on. In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution, offer positioning, and the frameworks they've been running across 250+ brands. --- This episode is sponsored by Foreplay. Start your f...

🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it  using a persona-driven strategy that reduces CAC, beats creative fatigue, and scales spend profitably. 4 week sprint. 3 hours of your time. No retainer commitment: https://eu1.hubs.ly/H0sDQ-p0 Most bran...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0 Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off. What nobody tells you is that the decisions killing that outcome are being made right now, long before you ever sit across from an acquirer. In this episode, Olly...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0 AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to generate hyper-realistic UGC style ads, without booking a creator, running a shoot, or spending a fortune on production. We cover the full tech s...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0 For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive brands on the platform. This is someone inside the system, helping fast-scaling brands rethink how they approach creative, performance, and growth. We unp...

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0 From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/ In this episode, we break down Meta’s latest algorithm updates — including UTIs and the next phase of Andromeda and what they actually mean for reach, creative strategy, and performance. W...

In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI. We go deep into how top-performing accounts are reusing existing assets, structuring creative by persona, and using AI to unlock speed, diversity, and incremental reach... without burning teams out or...