Creative Outcomes

In this episode, former agency CEO and current consultant Chris DuBois shares his insights on developing the leadership skills needed to build high-performing, motivated teams. Drawing from his experiences transitioning from an operator role to a consultancy, Chris discusses strategies for hiring the right people, managing through challenges, and fostering a dynamic agency culture that employees a...

In this episode, Craig Baldwin interviews Karl Sakas, agency advisor and author of "Work Less, Earn More". Karl shares insights on helping agency owners find balance, delegate effectively, and increase profitability. Key topics include: - The inspiration behind Karl's new book - Frameworks for reducing owner involvement - Balancing work reduction with agency growth - Strategies for high-value time...

Proven tips to master your financial and RevGen strategies at each stage of the agency life cycle. Download The Agency Growth Roadmap: https://drive.google.com/file/d/11KeDnbqa9Z3-pWc37V0zlD--eVEYZ0vL/view?usp=drive_link In this insightful conversation, we break down the four key stages of agency growth: - Creating the Business (0-$1M) - Building the Business ($1M-$3M) - Growing the Business ($3M+...

This episode of Creative Outcomes tackles the important topic of late accounts receivable (AR) for creative agencies. Ryan Watson and Ashley Vaughn dive deep into strategies for preventing and collecting late payments from clients. They discuss the importance of having clear payment policies and upfront communication with clients about AR processes. Tune in to learn more! For more, contact us: htt...

Learn how to find and get recurring revenue for your creative agency or services business. Craig Baldwin from Upsourced joins to discuss: 📈 The benefits of recurring revenue like predictability, higher valuations, and improved financial health 🤺 Balancing project-based "boom" revenue with recurring "bus" revenue 💰 Specific ways to add recurring revenue streams like support/maintenance, package...

Content-based networking, the shift from the "how" to the "who" economy, and the importance of building trust through personalized outreach. Logan Lyles, from the evangelism and content marketing team at Teamwork.com , shares insights on effective marketing strategies for agencies and service-based businesses. Hear about his experience leveraging LinkedIn and podcasting to drive growth, and learn...

Running an agency can seem like your entire life, but how do you maintain a work-life balance? You hear people say, 'Always be available for your clients, even outside of work hours; that's the best customer service.' But how can I manage that along with my family life? The main solution: build and sell your trust. You aren't just selling a service; you want your clients to trust that you've got t...

There is no one size fits all strategy for building your agency's sales team. Dive into the different options with Ryan and Meredith as they discuss how to take your sales efforts to the next level. For additional help, contact us: https://upsourcedaccounting.com/contact-us/

On this episode of Creative Outcomes, agency coach Rob Da Costa talks to us about his journey from starting his own agency, to selling his agency, to finding his passion in agency coaching. This podcast dives into the real emotions surrounding selling your agency and trying to find your true passion. For more information, contact us at upsourcedaccounting.com/contact-us

Join us as we interview Steve Guberman from Agency Outsight. Having previously started and sold his creative shop, Steve now takes those lessons learned and helps coach agency owners. Tune in to learn about his journey. For additional help, contact us at https://upsourcedaccounting.com/contact-us/

What can agency owners and client managers do to increase their pricing power? This podcast will walk you through how to price your services to align with the value of your work. Need more information? Contact us here: https://upsourcedaccounting.com/contact-us/

Learn how to prevent burnout as an agency owner. Owners often find themselves wearing multiple hats when it comes to running the business, but how can you dial that back so you can focus on specific areas of your agency? Tune in with special guest Kenny Lange to learn how to scale your agency and promote growth. Kenny Lange ( kenny@kennylange.com ) special promotion: https://kennylange.com/upsourc...

Discover the importance of both financial and non-financial metrics when analyzing the health of your agency with Marcel Petitpas. When it comes to evaluating the success and performance of an agency, the focus is historically on financial data. It’s all people want to look at while spending little to no attention to non-financial data, even though they’re key factors in diagnosing your agency’s p...

Your agency should be tracking employee utilization. What's a good utilization rate? Why should you be tracking it? How do you get your team to start tracking their time? These are all topics discussed in this podcast episode. Need more information? Contact us: https://upsourcedaccounting.com/contact-us/

This is the third part to our Creative Agency Survival Guide: Recession Edition (guide: https://hubs.ly/Q01rFvjq0 ). In this episode we're going to focus on how to manage expenses and how to create a contingency plan.

It's not easy to keep money coming in during a recession. Let's dive into the key risks and how you can prepare. Free Guide: https://hubs.ly/Q01rFvjq0

If you’re an agency owner wondering how you should be preparing your business for a recession, you’re in the right place. The first thing you should be focused, and what we’re going to help you think about, is cash. How much do you need, and where can you get more of it? Use this link to get the guide: https://bit.ly/3zeB6nK

A B-corp is a certification. The not-for-profit - B Lab - created a set of ESG standards (environmental, social, and governance) that they believe every business should follow.

Profit Sharing - a discretionary annual bonus based loosely (or sometimes strictly) on annual profits. Tune in to learn the ins and outs of this incentive compensation plan with special guest Tony Cox!

Sales commission is variable compensation tied to incremental revenue. Tune in to find out when you should use this incentive compensation strategy. SHOW MORE

Phantom Equity (Phantom Stock) is a cost-effective way to give someone a raise or a promotion without shelling out any cash. Tune in to learn more about this incentive compensation strategy.

Revenue forecasting is essential but often overlooked by agencies. What is revenue forecasting, exactly? Tune in to find out!

Are you leaving extra revenue on the line? Learn how time tracking can improve your business and lead to better decision making!

Meredith and Ryan explore the ins and outs of finding an acquirer, negotiating a deal, and buying other agencies with prolific agency operator, Dave Bunce.

The Upsourced team breaks down Profit First - what it is, who it's for, and why it's the wrong answer for a scaling agency on a path to liquidity.