CPG Launch Leaders

Uncover the mouthwatering tale of a food scientist turned entrepreneur, as he unveils the journey behind creating a revolutionary plant-based, crunchy protein puff that challenges the status quo of traditional bar snacks On this exciting episode of CPG Launch Leaders Darcy and Allan sit down with Dr. Juan Salinas, the founder of P-Nuff Crunch. Join us as we discuss: Insights on product development...

Since 2000, roughly 40% of RX to OTC switches have failed. This doesn’t even take into account the countless switches that fail to make it out of development. In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned expert in consumer healthcare and RX to OTC transitions, shares valuable insights into the challenging world of switching medications from prescription-...

Imagine a world where you could walk down the frozen aisle at the grocery store and have your choice of delicious options that are better for you and still ready in minutes. In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER. Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. U...

A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story. Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market. Join us as we discuss: Successfully launching a disruptive product with a small budget Overcoming...

Uncover the thrilling tale of how a revolutionary, healthier ketchup dared to disrupt a core American condiment. In this episode, we’re joined by Abraham Kamarck (Founder and CEO of TrueMade Foods), to discuss the launch of Ketchup with Extra Veggies and how TrueMade Foods is irresistibly delicious, no sugar versions of your favorite condiments. Join us as we discuss: Explore the importance of bui...

What if I told you there's a nutrition brand that challenged the status quo, and transformed the food industry as we know it? Today on CPG Launch Leaders, we unravel the incredible story of Quest: How they captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory. Join us as we discuss: Perseverance and resilience in the face of challenges, an...

If you had a magic elixir, a product so good potential customers struggled to believe it was even real, how might you overcome the believability gap? In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the revolutionary Downy Single Rinse, revealing the secrets behind this game-changing product and how it transformed the laundry experience. Join us as we discuss: H...

CPG Launch Leaders, a show from Bold Strategies, Incorporated, explores the exciting world of CPG product launches. You’ll hear the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, these are stories from leaders on the frontlines of innovation. You can find us on Apple, Spotify, or wherever you get your podcasts. Just se...