Courage & Clarity

In this behind-the-scenes episode, Steph pulls back the curtain on her most recent launch and shares exactly how she packed her virtual room without the usual hustle.  While she was literally on a coaching retreat in England, her ads were working around the clock to find new people and fill her stage. This isn't your typical launch story. Steph breaks down her real numbers including her ad sp...

In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting. If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit...

If you want consistent revenue in 2026 but keep hitting the same plateau, this episode is your wake-up call. Steph breaks down the four planning gaps that quietly keep entrepreneurs stuck under their goals — even multi-six-figure business owners who should "know better." These aren't strategy problems or motivation issues. They're architecture problems. You'll hear: Why lo...

At the time of recording, my biggest launch ever wasn’t even over yet—and I couldn’t wait to share the five lessons already shaping how I’ll do business in 2026 and beyond. In this episode, I’m pulling back the curtain on what it really takes to lead, sell, and stay steady when the world feels uncertain. We’re talking about: Why the quiet middle of a launch decides everything How belief isn’t fluf...

In this episode, Steph sits down with Sold Out Group Programs client Mara Eller, a writing coach, book coach, and former English teacher who recently left her 11-year teaching career to run her business full-time. Just weeks after rejoining the mastermind, Mara (@mara.eller on Instagram) went from 1,300 Instagram followers (where she'd been stuck for two years) to over 5,000 — and more import...

In this episode, hear Steph's Launch Double Client Panel!  Katelyn, Melody, Melinda & Michael share their successes & stories from their time in the Sold Out Group Programs Mastermind.  Sold Out Group Programs Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp Connect with Steph Instagram: @heystephcrowder

In this episode, Steph sits down with returning Sold Out Group Programs client Brian G. Murphy (@thisisbgm) , author of "Love Beyond Monogamy" and certified relationship coach who completely transformed his coaching practice in just two months. After putting client work on pause to write his book, Brian rejoined the mastermind ready to rebuild. But he was starting from scratch - burnt ou...

Double Your Launch: Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less ( WITHOUT Creating a New Offer or Chasing Followers) [Watch the Replay for a limited time: https://stephcrowder.com/SOGP] In this action-packed replay of Steph's most recent training, you will learn how to: Make Your Offer a “No-Brainer”: Go from forgettable and lost in the sauce to unique messaging that pops...

Every problem in your business can be traced back to one of three gaps: not enough people seeing you, not enough of them caring, or not enough saying yes.  In this kickoff episode of my 4 part "3 Gaps" Mini Series, I’ll help you diagnose which one is keeping you stuck — because once you know which lever to pull , everything in your business makes sense again. If you’re tired of spinning...

You’re showing up. You’re posting. You’re doing all the things … and yet it feels like no one’s actually seeing your work. That’s not a content problem... it’s an eyeball problem . In this episode, I’ll show you how to grow your visibility in a way that actually leads to clients, not just followers. You’ll learn the difference between being busy and being seen , and how to get more of the right pe...

So you've got eyeballs and now you're getting views, likes, even DMs… but no one’s actually moving toward working with you. That’s not a sales issue... it’s an interest issue . In this episode, I’ll walk you through the subtle messaging mistakes that make people like your content instead of act on it.  You’ll learn how to shift from educational to emotional -- so your ideal clients feel...

You know your program changes lives. You’ve got leads, interest, and great results... but selling still feels uncomfortable. You aren't closing nearly as much as you'd like.  You don’t hate selling. You hate awkward, unaligned selling. And you hate not hearing "YES"! In this episode, we’ll fix that. You’ll learn the mindset and rhythm that turn conversions into calm, confident...

In this episode, Steph chats with Sold Out Group Programs client Charlotte Ellis Maldari, founder of Kaffeen.co , a UK-based marketing consultancy that helps creative agencies, consultants, and service providers attract clients through authority building. When Charlotte joined the mastermind just three months ago, she was coming off an 18-month dry spell. Despite years of experience and strong off...

You don’t need more effort to grow your visibility. You need more creativity. In this episode, Steph explains how to show up on five times the platforms without five times the effort. Most entrepreneurs are trying to outwork their way to momentum, but what actually moves the needle isn’t hustle — it’s learning to think like a creator again. This is part three of The New Rules of Launching series,...

In this week’s episode, Steph sits down with Sold Out Group Programs client and professional violinist & educator  Dr. Renée-Paule Gauthier (@mindoverfinger) , who completely turned her group program around in the middle of one of her busiest seasons ever. Renee runs Music Mastery Experience , a group program helping musicians master performance and mindset. Before joining the mastermind, her...

In part two of The New Rules of Launching series, Steph is showing you exactly how to plan your entire six-week launch in one sitting (without the stress, chaos, or burnout that most entrepreneurs associate with selling). If you’ve ever wished launching could feel calm, strategic, and even fun, this episode is going to change the way you approach it forever. You’ll learn: ✨ The mindset shift that...

If the word “launch” makes you cringe a little, this one's for you. In this episode, Steph kicks off a brand-new three-part series all about the new rules of launching — starting with how to fall in love with launching again (or maybe for the first time). You’ll learn: Why your old launch strategy doesn’t work anymore What’s really behind launch burnout How to bring curiosity and creativity b...

It’s time to stop winging it and start building a 90-day plan that actually works. In this episode, Steph shares the cornerstone tool she uses with every client inside her Sold Out Group Programs mastermind: the 90-day plan. Whether you’re listening now or in the future, this framework is what keeps entrepreneurs clear, focused, and moving forward any time of year. You’ll learn: Why the final 90 d...

This weekend I had an experience that completely flipped my perspective on sales. John and I went car shopping (hello, minivan life 🫣) and walked away shocked — not by the cars, but by the salespeople . Both dealerships completely dropped the ball, and we literally looked at each other and said: “I wish they’d sold us harder.” Wild, right? But here’s the thing: that moment crystallized for me a t...

Keeping clients engaged in a long-term program isn’t always easy. Excitement fades, distractions pop up, and even your most motivated students can lose momentum. That’s why Steph built a brand-new 30-day “fast track” challenge inside her mastermind. In this episode, she takes you behind the scenes of how it works. You’ll hear why adding a challenge can re-energize your program, fill curriculum gap...

Flying by the seat of your pants can get you through a launch. But if you want to move from chaotic and exhausting to confident and repeatable, it’s time to raise the bar. In this episode, Steph shares her “Next Level Launch” Checklist: six standards she's holding herself to this year that separate messy launches from high-performing ones. From preparing your assets ahead of time to locking i...

Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum. In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start...

Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos. If you’re like most entrepreneurs, you’re probably asking yourself:  Should I be launching too? In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny dis...

Most entrepreneurs treat this season like the start of the wind-down.  But the truth? The work you do right now could make January your easiest, most profitable month of the year.  In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026. Whether you’re gearing up for a group program launch or filling your 1:1...

Let’s talk about something no one really prepares you for in business… What happens when you don’t feel excited to launch? You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy. It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either. In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs. I...