Conversations That Convert

Design Build Contractor: Design as Client Magnet with Will Pritikin from A Forma Will Pritikin reveals how design build contractors use professional design to attract premium clients and eliminate costly field chaos. CONSUMER REALITY: People don't seek builders—they seek DESIGN Journey: Find design → How much? → Who builds it? Rick: Once prospects love a design → emotional brand attachment → b...

Construction Business Management: Systematizing & Scaling with Derek Isaac Derek Isaac (Rapid Result Creators) reveals how to systematize operations, scale profitably, and build a sellable construction business. SCALING BOTTLENECKS: $0-2M: Lead gen, margins, estimating $2-5M: Processes, technology, employee buy-in $5-10M: HR, management, leadership EMPLOYEE BUY-IN: Involve them in creating pro...

Contractor Compliance: Avoiding $500K Claims with Rusty Brett from HoundDogRusty Brett (CEO, HoundDog) explains automated contractor compliance and subcontractor risk management. THE CRISIS: Missing 2-3 COIs during audit = $5K-$15K penalty bills Real case: Contractor trusted sub for years. Sub didn't renew insurance. Employee injured. $500K claim. Insurance paid but DROPPED contractor. No new...

John took over his father's 50-year company in 2005. Financial chaos: +$150K profit one month, -$160K loss the next. He joined Association of Professional Builders (APB) 4 years ago. Everything changed. KEY NUMBERS: Revenue: $5.5M (50/50 renovations/custom) Average project: $40K → $100K (targeting $160K) Net profit: 3% → 9% in 12 months Pipeline: 3 months (competitors have 2 weeks) THE BREAKTH...

Builder Spotlight: Jason Radford's journey from startup to $4M in 6 yearsJason started Radford Building Company in 2020 (Raleigh-Durham, NC), got stuck at $2 million for 3 years, then broke through to $3M heading to $4M. THE BREAKTHROUGH: - Hard personnel decisions (finally made them)- Started charging for pre-construction- Fixed-cost model with 3% accuracy- Website as #1 marketing asset KEY L...

Series finale—the part where most builders fall apart: converting captured leads into appointments. Brutal reality: You can have perfect marketing, but if your follow-up sucks, none of it matters. Every lead either buys or dies. KEY STATS: 80% of buyers choose first company that responds Respond in 5 minutes or your conversion tanks After 40 minutes, qualification chance drops 80% Only 20-40% of l...

Final episode of our 5-part marketing series, and we're talking about the stuff most builders want to start with—video and paid ads. But here's the thing: if parts 1-4 aren't solid, this stuff won't work no matter how much you spend. We break down the 3 types of videos you actually need (awareness, lead generation, and conversion—they're all different), the truth about organic...

Master how to turn website visitors into qualified leads with proven lead magnets and referral systems. In this episode of Conversations That Convert, Rick and Drew explore the second step of building a high-quality annual marketing plan: capturing leads. You'll discover what separates high-quality lead magnets from low-performing ones, how to systematize referrals, and why B2B partnerships ar...

Simplify your 2026 marketing plan and turn your website into a true lead generator. In this episode of Conversations That Convert, Rick and Drew wrap up their three-part series on building a high-quality annual marketing plan for builders. This final part focuses on website strategy: content, images, video, layout, SEO/“GEO” for AI search, user experience, and free visibility channels that bring i...

Part 2 of our must-watch marketing series! Rick and digital Marketing Manager Dru dive deeper into creating a high-ROI marketing plan for 2026, focusing on pipelines, budgets, and offline/online strategies that actually deliver leads for builders and remodelers. TIMESTAMPS:0:00 Intro & Series Overview0:38 Welcome & 2026 Planning Season1:43 Sales Pipelines: Why They Drive Marketing2:49 Clos...

This episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the coming year. TIMESTAMPS:0:00 Introduction to the Series2:45 Building Your Brand Book: Essential...

Part 7 of YouTube University for Builders is here, and it is the final episode in the series. Rick and Dru show 4 simple video types you can use to convert captured leads into real phone appointments. You will see examples of:Booking campaign videos that run right after a lead opts in. Appointment reminder videos that cut down on no shows. Long term nurture videos that keep unready leads engaged....

Are you letting things happen TO you, or are YOU making things happen? In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones. Steve shares insights from working with hundreds of remodeling business owners across North America, revealing h...

Welcome to Conversations That Convert brought to you by Builder Lead Converter, your trusted sales assistant for home builders, remodelers, and home improvement companies. In this episode, Rick talks with Morgan Smith from Smith & Company about the challenges of software integration for builders and remodelers. If you have ever struggled with do-it-yourself software setups or switching between...

Join Rick and Drew for Part 3 of our Paid Ad Video Examples That Help Builders Attract, Capture, and Convert High-Quality Leads livestream, where we dive into paid video ads for home builders and remodelers. 🚀In this session, you’ll discover how to:🎥 Design paid video ads that attract new clients – Learn how to create videos that showcase your services, projects, and locations to prospects who h...

🎥 **Conversations That Convert: 10 Ways to Use Short-Form Video on Social Media – Part 2**In this livestream, Rick and co-host Drew continue their series on **how home builders, remodelers, and contractors can use short-form video to attract prospective clients**. This is Part 2 of 2, showcasing **five more video templates** designed to boost engagement, build trust, and convert followers into hi...

In this livestream episode, Rick and Dru break down why posting consistently and sharing videos on social media is essential for home builders, remodelers, and home improvement professionals. Learn how to increase engagement, grow your audience, and turn followers into high-quality leads. In this 20-minute session, you’ll discover how to:📈 Boost your social media presence through consistent posti...

Join Rick for our “Secure Top Contractors Before Demand Surges” livestream—your insider’s guide to building the skilled team you’ll need to dominate the next market upswing! 🚀In this 30-minute session, you’ll learn how to:👷 Proactively find and vet top-quality contractors before demand spikes🤝 Build strong, lasting relationships with your best trades and crews📋 Maintain a dependable talent pip...

Want to attract more high-quality leads with YouTube videos? 🎥In this episode of Conversations That Convert, Rick and the Builder Lead Converter marketing team reveal proven video strategies that builders, remodelers, and home improvement companies can use to turn prospects into clients. We break down:✅ Why short-form video dominates in 2025✅ How to use FAQ videos to answer your prospects’ top...

Join Rick for Part II of our “Website Video Examples That Capture Prospective Clients” livestream—your crash course in turning casual visitors into high‑quality leads! 🚀 In this 30‑minute session, you’ll learn how to: 🖥️ Use low‑risk web chat and sneak‑peek videos to remove the fear of “what happens next” 🎨 Offer enhanced design libraries, idea books, and planning guides that prospects can’t res...

Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1/ ? Join Rick and Daiana LIVE on YouTube, Facebook, and LinkedIn as they debut real website video demos—fresh from the editing bay—that show how short, guided clips can keep prospects on your site longer, move them to the right pages, and encourage them to start a conversation with you. This session introduc...

Rick and Daiana break down the latest trends in custom home building and remodeling—revealing where demand still exists, what’s softening, and exactly what you need to do today to win tomorrow. What You’ll Learn: Ignore National Noise & Focus Micro-Markets Neighborhoods, zip codes, or school districts can outperform broad headlines—learn how to segment by product type and price point for hidde...

Leveraging Video to Scale Your Home-Building or Remodeling Company – Part 6 of 6 In this capstone episode of our YouTube University for Builders series, Rick and Daiana show you how to turn short, strategic videos into a true growth engine—across marketing, sales, and operations. Whether you’re just getting started with video or ready to take it company-wide, you’ll discover practical tactics to d...

In Part 5 of our YouTube University for Builders series, Rick and Diana dive deep into how to turn high-quality leads into booked appointments and profitable sales—using the power of video. Learn why your prospects need to talk to you, how to deliver on your promises, and why a controlled release of information keeps them engaged (but still hungry for more!). Discover: The 3 key offers your leads...

Welcome to Part 4 of our YouTube University series for builders! In this episode of Conversations That Convert, Rick Storlie and Daiana reveal how to use short, strategic videos to attract, capture, and convert high-quality leads — even before they pick up the phone to call you. Whether you're a home builder, remodeler, or home improvement professional, you'll learn:✅ The 3 stages every l...