Content Matters

What's the key to building a career that’s as versatile as it is impactful? We’re joined by Franny Harold , Content Creator at Compose.ly , who shares her unique journey from comedy and social media into the world of content marketing, highlighting how her eclectic background brings a fresh perspective to her work. We’re also joined by Samantha Lopez , Digital Channels Manager at Expedia Group , w...

How can you make sure your marketing goals aren’t just checked boxes but impact drivers for your business? In this episode, Mike Leonhard , CEO of Compose.ly , sits down with us once again to explore the art of aligning marketing goals with company objectives and creating an impact that resonates across the organization. We’re also joined by Jeannie Ruesch , Head of Content at Ninety.io , to discu...

What's the secret to crafting content that not only captivates but truly empowers buyers to take action? We’re joined by Amanda Cummings , Account Executive at Compose.ly , who shares her insights on the importance of building a collaborative relationship between sales and marketing. We’re also joined by Global Head of Brand and Content at Valtech , Kerry Penny ​​to share her expertise on shifting...

Ever feel like your content briefs just aren’t working for you anymore? We’re joined by Ashley Strosnider , Head of Editorial at Compose.ly , who brings her expertise in content creation and team management. Special guest and Head of Marketing at Industrious , Chris Baszto , also joins the show. With over 15 years in the industry, Chris unpacks the power of creating meaningful experiences for your...

What’s the story your brand is telling — and is anyone actually listening? In our debut episode of Content Matters, we’re joined by CEO of Compose.ly, Mike Leonhard to talk about the reasons behind using a podcast in your marketing efforts. We’re also joined by special guest, Keara Dowd, Senior Manager of Content Marketing at Clutch, who takes us behind the curtain to reveal how crafting a strong...

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following.  It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matter...