Superpath
Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: superpath-weekly.beehiiv.com
Autor
Superpath
Kategoria
Strona podcastu
Ostatni odcinek
29 paź 2026
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Odcinki
Close: Chelsea Castle on Meeting Your Readers Where They Are 24.03.2025 32:58
In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving lan...
The Writing Company: Michaela Cavallaro on Great Client Relationships 17.03.2025 27:51
In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of conten...
EditorNinja: John Doherty on the Business of Content 10.03.2025 34:09
In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurs...
Charlie Rhomberg on AI-native writing 03.03.2025 22:49
In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation proces...
Flying Cat: Maeva Cifuentes on Localization and GEO 24.02.2025 29:46
In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging fie...
Atlassian: Ashley Faus on human-centered marketing in the age of AI 20.02.2025 30:37
In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various mark...
Jolly SEO: Greg Heilers on why links still matters 10.02.2025 26:46
In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more. This episode is brought to you by our friends at Tens...
2025 content predictions (and thank YOU) 23.12.2024 13:21
In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year. ************************ Timestamps: 00:00 Intro 01:23 Wha...
Microsoft: Heike Young on career growth and creative fulfillment 16.12.2024 32:59
In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. Thi...
Klaviyo: Tracey Wallace on pre- vs. post-IPO content 10.12.2024 29:25
In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more. This episode is brought to you b...
Dock: Eric Doty's 2025 content plans 02.12.2024 37:06
To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content p...
Equals: Matt Hodges on keeping content simple 25.11.2024 37:51
In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more. This episode was brought to you by our friends...
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy) 18.11.2024 28:25
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more. This episode is brou...
Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun) 11.11.2024 41:55
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and so...
Clari: Michael Lowe on category creation 04.11.2024 32:35
In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creatio...
Apollo.io: Robyn Showers on content differentiation 29.10.2024 37:39
In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, an...
Shelf: Hila Bouzaglou is solving the subject matter expertise problem 21.10.2024 33:27
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more. This episode is bro...
Attentive: Kasey Hickey on ruthless prioritization 14.10.2024 30:55
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more. Thi...
The Content Studio: Tommy Walker on "The State of (Dis)Content" 08.10.2024 1:11:52
In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more. Access the full report here: https://www.thecontentstudio.com/the-state-of-di...
Announcing the new & improved Superpath Pro 30.09.2024 18:16
Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off. ************************ In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaun...
First Round Review: Jessi Craige Shikman on 10 years of excellence 23.09.2024 29:30
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes...
Buffer: Hailley Griffis on the intersection of comms and content 16.09.2024 35:27
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more. This epis...
Softr: Jakub Rudnik on how to market a product with infinite use cases 09.09.2024 31:51
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more. This episode is brought to you by our friends at Captain (https://www.co...
Redpoint Content: Becky Lawlor on original research done right 02.09.2024 32:26
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Red...
Freshpaint: Ray Mina on the role of content in highly regulated industries 26.08.2024 27:04
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more. ************************ Ti...
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