ConnectedPodcast

As Herm Edwards famously said, "You play to win the game." So what does winning look like for a dealership? In the latest episode of Connected, Reynolds VP Kasi Edwards boils it down to three key pieces: your people, your processes, and your technology.

How do you get customers who say, "Not today," back in your bay? We're talking about recommended work and declined services on the first Connected episode of the new year!

The topic of today's podcast is change management. And, no, we're not talking about having enough quarters for laundry day. Find out why developing a strategy for implementing new tools is so important and how you can help your employees adapt to new technology.

Despite how you feel about the accuracy of your local meteorologist, forecasting is an important part of setting yourself up for success in the new year. Find out how to set the right goals and develop a plan to reach those goals in 2021 by listening to this week's episode of Connected with our guest, Reynolds business consultant Skip Scott!

Investing in accessories? In this economy? This week's guest says, "Yes!" Find out why this could be the perfect time to focus on accessories, why you should establish a separate department, and how to grow your accessory business into a lucrative profit center.

Latin may be a dead language, but the status quo is a very real threat to your dealership. Find out how hesitating to move away from manual processes could be preventing you from reaching your goals in the latest episode of Connected!

It's the question on everybody's mind when they launch a new digital marketing strategy--when will I start seeing results? To find out when campaigns will start to bear fruit, we naturally turned to our friends at Naked Lime. Set yourself up for success by listening to this week's episode with account manager Travis Hafer!

Looking to kick things up a notch in your sales department? We've got 9 steps to help you get there. Learn how to capture, keep, and nurture sales leads in episode 50 of Connected!

Are you ready for 2021? Some people may consider 2020 a year to forget, but don't forget about end-of-year processes in the accounting office. Listen to this week's episode of Connected to learn how to work smarter not harder by being proactive and using the right tools/resources!

*Ta-dum* Besides how to kill a few hours, what lessons can dealers learn from Netflix? Binge watch the latest episode of Connected to find out!

Let's get digital! Dave Bowling, presentation specialist at Reynolds and Reynolds, joins the podcast this week to discuss the new technologies dealerships are adopting within their service departments.

Jeff Risner, Co-Founder of the Appraisal Lane, returns to the Connected podcast! A lot has changed with the used car market since his last appearance in April. Find out how supply and demand have fluctuated over the last few months and how you can keep your inventory wheels spinning!

Does prescreening have your preapproval? It should! Find out how introducing credit prescreening early in the sales and service process can have a huge impact on dealership profit and customer satisfaction by watching this week’s episode of Connected!

Have you been treating your ad accounts like a rotisserie chicken? You can’t just set it and forget it. Find out what paid search experts look for and how to tell if you're throwing money away every month!

Is the onboarding process at your dealership more “All aboard!” or “Man overboard!” If it’s the latter, watch this week’s episode for tips on how to set expectations for your new employees and put them in a position to succeed.

If you want to sell more cars, should you be looking into data mining or equity mining? Yes! Reynolds and Reynolds product planning manager Hayley Holmes explains how combining data and equity mining with a predictive analytics engine forms a recipe for success in the latest episode of Connected.

Think about the best retail experience you’ve had lately. Now compare it to the experience of being a customer at your dealership. How do you stack up? In this week’s episode of Connected, Reynolds account manager Noah Rice talks with Jessica about how dealers can meet consumer expectations and make things easier for their customers.

Protecting your assets has never been more important. Watch the latest episode of Connected to learn tips on how to identify and prevent theft from happening at your dealership from Reynolds product planning manager, Gary Reinhardt.

Are you meeting the growing consumer demand for online car-buying opportunities? Watch the latest episode of Connected to learn the best tips and strategies for selling online from Bill Cullen, General Manager at Joseph Volkswagen of Cincinnati.

Give your dealership a competitive advantage by enhancing your customers’ virtual experience. Watch the latest episode of Connected to learn tips on creating videos in each department from director of Reynolds Consulting Services, Carl Bennett.

Are you loading your shop with potential for upsells? This week’s podcast features Cory Coler, fixed ops product planning manager at Reynolds and Reynolds, and he talks about best practices for online appointment scheduling. Check out the episode now!

This week’s podcast features Scott Frieszell, director of network services at Reynolds and Reynolds. He covers network optimization and security as dealers shift to digital solutions and remote work. Check out the episode now!

Our guest on this week’s podcast is Therese Baker, director of corporate events marketing at Reynolds and Reynolds. She covers the state of industry events and what the future holds for conferences and trade-shows. Check out the episode now!

On this week’s podcast, we speak with Susan DeSantis, marketing director for KeyTrak, about the risks associated with improper key management and how to bolster your dealership’s security and productivity with a key management system.

On this week’s podcast, we’re speaking with Tim Palms, general manager at BMW of Honolulu, about how adding smart kiosks to his service department has helped streamline the check-in process and stay ahead of the curve and their competition.