Connect To Market

How can deep market knowledge help your team win in B2B SaaS marketing? In this episode of Connect To Market, host Casey Cheshire welcomes David Schnepp, VP of Marketing at Virdee, to unpack how truly understanding your market can transform B2B marketing effectiveness. David shares how continuously learning about industry trends, listening to customer needs, and fostering company-wide expertise cr...

How can marketers break old habits and innovate to create meaningful B2B buyer experiences? In this episode of Connect To Market, host Casey Cheshire sits down with Jennifer Cortez, Chief Marketing Officer of Alkami Technology, to explore how innovative marketing strategies can create real value and move beyond outdated practices. Jennifer shares her perspectives as a SaaS marketing expert, emphas...

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-drive...

What happens when we slow down and lead with gratitude in a fast-moving, pressure-filled marketing world? In this special holiday episode of Connect To Market, host Casey Cheshire goes solo to reflect on the power of gratitude and why expressing it, openly and excessively, matters more than ever. Without a guest, Casey shares a heartfelt message of thanks to listeners, fellow marketers, and the te...

What does it really take to turn community into a powerful, long-term growth engine in an increasingly automated marketing world? In this episode of Connect To Market, host Casey Cheshire sits down with Sarah McNabb, Chief Marketing Officer at GigaStar, to explore how community-driven strategies fuel sustainable marketing growth, particularly within fintech and emerging technology spaces. Sarah re...

What does it really take to build authentic, human-centered relationships in a B2B world driven by metrics and automation? In this episode of Connect To Market, host Casey Cheshire sits down with Beth Magee, VP of Marketing at GSI, to explore the power of authenticity in B2B marketing. Beth challenges the traditional view of buyers as transactions, emphasizing instead that buyers are people first....

How can purpose-driven marketing and AI-powered personalization transform the way brands connect with customers? In this episode of Connect To Market, host Casey Cheshire welcomes Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, to explore how understanding customer challenges and leading with value can turn marketers from vendors into trusted advisors. A three-time CMO and internat...

How can a customer-first mindset and AI-driven insight transform founder-led growth? In this episode of Connect To Market, host Casey Cheshire welcomes Yogesh Mehra, Chief Marketing Officer at Neu, to dive into the power of connecting with customers more deeply than traditional marketing tactics often allow. Yogesh shares why many growth challenges are actually rooted in a lack of customer underst...

How can marketers engage buyers earlier, create value through benchmarking, and build smarter strategies that drive real B2B results? In this episode of Connect To Market, host Casey Cheshire welcomes Michael Phelan, Principal and Founder at Go-to-Market Pros and a leading B2B marketing strategist, to explore how early buyer engagement and actionable benchmarking can transform the impact of modern...

How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results? In this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is transforming marketing, content creation, and business systems while still honoring the experience and strategy that drive real res...

How can embracing AI elevate your marketing without losing the fundamentals? In this episode of Connect To Market , host Casey Cheshire welcomes Nick Talbert, VP of Growth & Marketing at BRIA.AI, to explore how AI can transform marketing execution while still honoring the core principles that drive real results. Nick discusses the paradox of automation and why technology doesn’t remove bottlen...

How can mapping the buyer journey strengthen your market connection? In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how clearly defining your ICP and buyer personas (and mapping their goals, actions, and questions across each stage) creates a powerful f...

How can prioritizing customer understanding reshape your B2B marketing approach? In this episode of Connect To Market , host Casey Cheshire welcomes Eric Bogard, Fractional Marketing Leader to High Growth Saas B2B, to dive into the power of understanding your users more deeply than traditional marketing tactics often allow. Eric shares why many marketing challenges are actually rooted in a lack of...

How can deep customer understanding drive more effective B2B marketing strategies? In this episode of Connect To Market , host Casey Cheshire welcomes Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer...

How can marketers ensure their brand remains visible in an AI-dominated digital landscape? In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especiall...

How can marketers master urgency to accelerate growth and boost sales performance? In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real...

How can marketers harness AI to create personalized, scalable, and effective marketing strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understandin...

How can marketers use empathy and customer storytelling to drive B2B growth? In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fu...

How can marketing leaders shift from tactical execution to strategic business alignment? In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strateg...

How can B2B marketers succeed when every deal involves 11 or more stakeholders? In this episode of Connect to Market, host Casey Cheshire welcomes Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple sta...

What does it take to build authentic communities that truly connect with your market? In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns. He emphasizes...

How can marketers stay discoverable as AI reshapes the search landscape? In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like Cha...

What does it take to master B2B marketing with empathy and precision? In this episode of Connect to Market, host Casey Cheshire welcomes Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies. He shares why attributing success to individual efforts can...

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-drive...

How can simplifying your goals and aligning with sales transform your marketing success? In this episode of Connect to Market, host Casey Cheshire welcomes Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations. He shares why marketers need to...