Coffee & Compete

Adam is joined by Klue Content Producer Ben Ronald to talk about our recently released Competitive Battlecards Video Series . Ben was the project manager for the video series and spent hours talking to experts about what it takes to build a great battlecard. In this episode, Ben walks us through his five biggest learnings, including why less is more, how structure is everything, and why you need t...

Adam is joined by Brian Murray , Partner and COO at Craft Ventures , to answer five burning questions about what it takes to compete in an uncertain economy. As a founding partner at Craft Ventures, a VC firm that has raised over $2 billion and counts more than 200 companies in their portfolio, Brian has a deep understanding of what it takes to compete and win in both good and bad times. He shares...

It's hard enough getting your compete program off the ground, let alone building and keeping the momentum going in the face of economic slowdowns, layoffs, and reorgs. LeadIQ's Senior Product Marketing Manager Mitch Comstock knows first-hand the challenges of both building and maintaining a compete program. He joined Adam to talk about the three most important stakeholders you need to connect with...

Adam is joined by two compete pros at the top of their game — at opposite ends of the competitive enablement partnership. ClickUp's Head of Competitive Intelligence Andy McCotter-Bicknell and Klue Strategic Account Executive Qayam "Q" Noorani talk to Adam about what it takes to enable veteran sellers with competitive intel. A lot of compete pros spend their time onboarding and ramping new reps. Bu...

Paul Senatori (Lyft, Salesforce, Hubspot) and Tirrah Switzer (Community Brands, Accusoft) join special guest host Brandon Bedford for another edition of Competitive Enablement LIVE! These three compete pros dive into what it takes to bring win-loss insights into your compete program. From how many interviews you should conduct (and how often), the pros and cons of working with a third-party vendor...

Win-loss analysis. So hot right now. It's an indispensable primary source of competitive intelligence . But intel without insights is meaningless. So how do you glean and distribute insights across your entire company? Forrester's Derek O'Grady , DoubleCheck CEO Ryan Sorley , and Seismic's Valerie Bonaldo join Klue's Brandon Bedford to break it all down.  This episode features the full session rec...

Dooly CEO Kris Hartvigsen and Klue CEO Jason Smith join Adam for a deep conversation into what it takes to compete and win in recessionary times. Kris and Jason break down why tying your product's value to ROI,  deepening your seller's understanding of prospects and competitors, and clearly differentiating is more important than ever.  Watch the video version of this and past episodes on Klue's Yo...

Salesforce VP of Competitive Intelligence Dan Hamilton and Klue's Sr. Director of Product Marketing Jason Oakley sat down for a fireside chat at last month's Winner's Circle event, powered by the Compete Network .  They talked about the importance of building a true partnership with sales, how to be agile and flexible when it comes to differentiation, and how being closer to reality on the ground...

Too much competitive intelligence theory, and not enough practical advice. Adam is joined by Thomson Reuters' Zena Applebaum,  Sedulo Group's Phil Britton, and Palo Alto's Alysse Nockels to share their experiences writing their upcoming book: The Practical Guide to Competitive Intelligence. Pre-order your copy of A Practical Guide to Competitive Intelligence here .   Timestamps: (02:10) Authors' i...

Adam is joined by Salesforce's VP of Competitive Intelligence, Dan Hamilton, and Highspot's Compete Lead, Justin Topliff,  for the seventh and final episode of the Klue at IntelliCon Masters Series.  Two of the biggest names in compete share what competitive professionals need to STOP doing and how to measure your own compete program's success. Listen to past episodes of the Masters Series and che...

Adam is joined by Culture Amp's Senior Manager of Competitive Intelligence Zaven Gabriel   and Veeam Software's Sr. Director of Competitive Intelligence Pierre Hiller for the sixth episode in the Klue at IntelliCon Masters Series.  Listen as Zaven Gabriel (1:39) shares his best advice for competing pros working at small and large companies. Then, Pierre (7:42) talks about the evolution of compete...

Adam is joined by Molly Gallaher Boddy, the former Senior Competitive Intelligence Manager at Datto, who shares her best practices for supporting product teams and product launches with competitive intelligence. Listen and learn how Molly's main priority is to be a trusted consultant serving her stakeholders' goals and KPIs.  Watch the video version of this and past episodes on Klue's Youtube Chan...

Adam is joined by Freshworks' Director of Competitive Intelligence & Communication Tracy Berry for the 50th (!!) episode of the Competitive Enablement Show. In this very special episode, Tracy walks Adam through her tried and tested 30-60-90 day roadmap for launching a compete program.   Watch the video version of this and past episodes on Klue's Youtube Channel Check out more great compete conten...

Adam is joined by Klue's Competitive Solutions Specialist Hunter Sones for a deep dive into the Know. Say. Show. framework of building battlecards. Hunter explains why having a framework is important, what he sees as some of the biggest gaps in most battlecard content, and why content reliability is so important. Read more about the Know. Say. Show. framework on our blog https://klue.com/blog/batt...

Adam is joined by Datto's Director of Competitive Intelligence Dustin Ray and former Executive Director at SCIP Cam Mackey for this fifth episode in the Klue at IntelliCon Masters Series. Listen to Dustin talk about what he sees as the best organizational fit for a compete team, how he measures his team's success, and what kind of session he would lead at next year's IntelliCon if asked (01:12). T...

Adam is joined by CoachHub's Global Head of Sales Enablement Anthony Fritsch to talk about his time at Google, what he's doing to enable sales in his current role, and how he breaks down silos across the org. Watch the video version of this and past episodes on Klue's Youtube Channel Check out more great compete content like this on the Compete Network . And don't forget to sign up for our weekly...

Adam is joined by Klue's Director of Data Insights (and resident Battlecard guru) David Washer for this month's edition of the Competitive Enablement Show LIVE. David and Adam walk through five critical rules for building better battlecards. Watch the full session on Youtube . And check out the brand new Compete Network to find the industry's best competitive content all in one place. Timestamps:...

Adam is joined by a trio of compete all-stars in this fourth instalment in our Klue at IntelliCon Masters Series. Evalueserve's Erin Pearson shares her take on the most dramatic evolutions in compete programs in recent years (01:10). Highspot's Ashley Eisinger talks about the advice she would give to her younger self starting to build a compete program (09:58). And Imperva's Pat Wall reveals the o...

Adam is joined by Dustin Ray , Director of Competitive Intelligence at Datto to talk about how he enables his product teams in the highly competitive cybersecurity space. The duo dive into how Dustin partners with his product team, the kinds of insights product teams actually need, and why sales engineers are the perfect halfway point between sales and product. Watch the video version of this and...

In our first-ever mailbag episode, Adam is joined by Competitive Intelligence consultant Tim Rhodes and Klue's Competitive Enablement Manager Brandon Bedford to answer questions submitted by listeners. Make sure to check out more great compete content like this on the Compete Network . And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competiti...

In the third part of this seven-part series, Adam talks to Commvault's Head of Competitive Intelligence Matt Tyrer (01:00) and Milestone Systems' Alex Knapik (16:45) about their takes on the state of competitive intelligence in 2022,  why it's important to roll up the sleeves and get into direct deal support, and how to build trust in CI across the org. Listen to past episodes of the Masters Serie...

Adam is joined by Jennifer Roberts, Senior Manager, G2M Strategy at ServiceTitan to share how she's earned and kept a strategic seat at the table for her competitive enablement programs throughout her career. Check out the brand new Compete Network to find the industry's best competitive content all in one place. Timestamps: (02:53) - Getting executive visibility into your compete program (06:24)...

On this Klue Original podcast,  Slack's Senior Product Marketing Manager Clara Smyth interviews the best competitive professionals in the business to discover how they got from where they started to where they are today.  Subscribe and follow Back Office to Boardroom on Spotify, Apple Podcasts or wherever you get your podcasts. And check out more great podcasts like this on the Compete Network . H...

Adam is joined by Senior Market Intelligence Manager at Postscript Mindy Regnell for this month's edition of the Competitive Enablement Show LIVE. In this episode, Mindy shares her best practices on how she tiers and prioritizes competitors in a competitive market. Check out the brand new Compete Network to find the industry's best competitive content all in one place. Host: Adam McQueen Producer:...

Adam is joined by Brock Everett ,   Competitive Intelligence Ambassador at Shopify, to talk about building competitive content sales reps love based on his experience moving from a sales role to competitive intelligence.   Check out the brand new Compete Network to find the industry's best competitive content all in one place. Don't forget to sign up for our weekly Coffee & Compete Newsletter for...