Church Brand Guide Podcast | Logo, Website, Video, and Design

In this episode, we going to be talking about designing the perfect logo for your church; you might be thinking you need a logo for your church and contemplating on how do I get the perfect design for my brand. to achieve this, you need to be clear about the right target audience. SHOW NOTE Creating a logo is easy for every designer but what you need as a church is a logo that commutes your vision...

This time, we’re talking about building a creative team that is amazing at producing media. Our Guest Jared Hogue has been on staff at Church on the Move as a creative director, where he was able to build a large team of staff and volunteers to produce video and graphics that are used in churches all over the country today. This episode gives insights into how you can build a creative team. S...

Volunteers are a crucial part to any church brand. Jarod Hogue was in charge of hundreds of volunteers at Church On The Move in Tulsa, Oklahoma and he shares tips on how to attract and retain people to serve in the church. Show Notes: Give your volunteers ownership . Jesus gives away ownership to people and we should do the same in our churches. As a church staff, you should eq...

In this episode, we discuss what every communications leader needs to do in order to be successful in growing the church. Michael unpacks what his agency does when coming into a new church environment to help them define their brand and work toward clear communication in their marketing. This allows the church to do the right things and say no to things that are not in alignment with the vision. S...

This podcast is a case study of a rebrand project Michael Persaud has been working on with a church located in the San Fransisco area. Michael describes the steps that are being taken to help this church better focus on reaching their target audience by creating a cohesive brand that supports the vision. Show Notes: What took place during the visit: Met leadership Presented the logo Toured the fac...

Many churches struggle to retain guests from month to month. Dick Hardy joins us to discuss some keys growing churches use to retain visitors. This is a practical conversation revealing methods any church can use to help them grow. Show Notes: As a church grows, it must realize what got them there initially will not get them to the next level. This takes us to our first point in how you can help y...

A good church website is the center of church communication and marketing. You should have a strategy in place for your site so you can build a site that serves your church well. Chase Replogle joins us on this episode to discuss tips for building a great website that serves what God is doing through your church. Show Notes: Before you build your church website, there are a number of things to con...

In this episode, we discuss insights about drawing people to involvement in the church with our guest Dick Hardy. All churches face the challenge of moving people from attenders into becoming participators on a serve team or in a small group. We will unpack ideas some churches are seeing work to get people involved. Show Notes: The culture is different now than it was 15 years ago to where you hav...

A good church brand must have the integrity to be faithful in the small things. Integrity develops trust with people and results in the growth of the ministry as people give of their resources. Mark Jones is a businessman who owns several businesses and is actively involved in a local church. He shares insights about how churches can build a brand that is trustworthy. Show Notes: Communicate well....

Show Notes: Host a large special event. A core value of James River Church is to reach young families. A digital marketing team, on all campuses of James River, help promote a large event to help reach young families in Springfield, Missouri. The October 31st event specifically targets this audience. The main goal of the event is to help the community meet people who attend the church. Be sure to...

Show Notes: Your church. There are times to use stock photos, but actual photos are more genuine. Intentional photography is desired so you show the right atmosphere. Use images that make people feel welcome. Photography tells stories, and people connect with stories. Reach people in the community . Photography can be the first part of your hospitality system. Churches have what people need and th...

Adam McLaughlin joins us to talk about how churches can implement branding, marketing, and advertising to grow the number of people they are able to reach. Adam tells us what specific tactics can look like in your church as you communicate your vision to the community. We discuss methods of reaching people that happen before the service even starts. Show Notes: • Churches must find their target au...

In this episode, we discuss how a church can build a culture that retains people by cultivating relationships and creating great experiences. Jonathan Hardy shares ideas about what a church can do to retain people based on his experience on church staff and as a church consultant with the Hardy Group. Churches should focus on cultivating relationships and on creating great experiences in order to...

In this episode, we talk with Randy Greene who is with Church of the Resurrection a 20,000 plus member church. We discuss the brand of this Methodist Church and what has caused them to grow to such a large size. The main reason for the growth of the church has been their sincerity in serving the community, which resulted in building a positive perception in their city. Show Notes: • Church of...

Show Notes: • Jarod shares the journey that resulted in him starting a church plant in the Nashville area • New Tribe Church is a church plant called to reach young families • Jarod and Jennifer are going to Nashville, Tennessee because it is one of the fastest-growing areas in the country • The biggest challenge Jarod is facing early on with the church plant is making the vision plain for people...

In this episode, we talk about how a church can produce helpful content beyond sermons to serve those they are trying to reach. Michelle Gines is a book publisher and she unpacks the publishing process. Churches can produce helpful content in various ways including ebooks, videos, and emails which can grow their audience beyond the walls of the church. Show Notes: • Book publishing is a great way...

​A healthy church brand can be created in a time frame that builds momentum. In this episode, Michael talks about his 6-month church branding process and breaks it down into 3 executable rounds. He talks about the items that need to be accomplished in each round in order to have a successful internal and external launch. Whether a church has been around or is just started, a good branding process...

Bishop Jack Vaughn talks of the importance of churches having a good understanding of who they are trying to reach and how to reach them. He talks about the need for church leaders to focus on reaching the next generation so there is a legacy in place long after them. Bishop Vaughn shares his perspective on a rebranding process he led his church through several years ago to shift from what they ha...

A strong church brand is reflective of a long-term vision to create the right perception of the church. A church can start to create a great brand by asking the right questions about who they are called to reach. The logo is a good starting point to help a church define who they are good at reaching and what they can do to leverage their strengths. Barbara Carneiro of Word Revolution joins us this...

We take a look at the rebranding process of Evangelistic Center , a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding process they have gone through in the past 3 years. Justin Vaughn talks about the journey to create a new brand for the church in order to reac...

We talked with moviemakers Isaac Alongi and Sandra Martin about their recent project called Trust Fund. Their approach is to create stories people are drawn to that have Bible principles in them. Isaac and Sandra are everyday people who live in Kansas City but who feel a calling to reach people with the gospel in a big way. Their movies are not intentionally not classified as “Christian” so that p...

Branding is a powerful tool your church can use to reach more people and in this episode, we unpack how you can establish a strong brand for your church in the community you serve. Adam DeVizia and Chase Replogle of Beyond Creative are our guests. They have created an application called Brand Cards to help organizations establish their brand. A logo is the starting point of any good brand and we d...

Show Notes: Causely is a marketing company in Kentucky that developed the Reach program for churches Jeff worked with Southland Church in Lexington, Kentucky We talk about the unique challenge of churches in getting approvals Marketing is a ministry to grow the Kingdom Social media for churches is great when it is used for the right reasons to reach people for the Kingdom When a church focuses on...

Help Your Church Grow: We know you and your church are passionate about reaching people and impacting your city. That’s why we’ve partnered with Church Marketing University to develop the first-ever Church Marketing Strength Assessment . It’s a 20-question survey that only takes about 4-5 minutes. When you submit it you’ll immediately receive a score and a comprehensive analysis video of the resul...

We dive deep into some strategies  James River Church is using to grow to over 12,000 people in attendance every week. Steven Records developed a digital marketing department at the church and is actively marketing the church online using various inbound marketing techniques. Steven breaks down what he is doing and the strategies he is using to better serve the community and build the church....