Category Pirates 🏴☠️
Category Pirates
The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark www.categorypirates.news
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Autor
Category Pirates 🏴☠️
Kategoria
Strona podcastu
Ostatni odcinek
17 paź 2026
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Odcinki
Lightning Strike Legends Part 2 Audiobook 17.10.2026 4:55
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books and au...
Why America’s most profitable airline won’t take Elon’s Wi-Fi 15.10.2026 35:23
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Delt...
Marketing engineer is the hot new job title. Only 173 people have started it. 08.10.2026 46:15
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Mark...
Podcast Category Design Part 3 Audiobook 02.10.2026 7:00
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books and au...
Amazon blocked Meta Muse. Meta's stock went up $146 billion. 01.10.2026 41:06
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Amaz...
Jersey Mike's is worth $7.5 billion and 2% of its customers are Gen Z 29.09.2026 34:24
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Jerse...
James Dyson built a $499 toothbrush and has no idea how many he'll sell 22.09.2026 35:47
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. A $49...
Apple is seven years late to foldables and takes 44% of the money 15.09.2026 42:36
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Apple...
Podcast Category Design [Part 2] Audiobook 11.09.2026 5:18
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books and au...
Dolly told Elvis no. It was worth $10 million. 08.09.2026 38:16
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Dolly...
Podcast Category Design Part 1 Audiobook 04.09.2026 7:08
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Fame gets people to press play. It does not get them to come back. Meghan Markle launched Archetypes in 2022 with one of the most recognizable names on earth behind it. Ten million downloads. Number one on Spotify in 47 countries. A People’s Choic...
Meta agreed to pay $18 billion for what its apps did to teenagers. 01.09.2026 38:39
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Meta...
The Lakers sold for $12.5 billion in 72 hours 29.08.2026 42:24
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. What happens when the person who owns your te...
WSJ celebrated Burger King’s 8.5% growth, but doesn’t get BK’s Category Design is still broken. 25.08.2026 39:42
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive Reports . Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Burge...
Customer Diagnostic Design Audiobook 21.08.2026 4:00
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Your prospects aren’t stalling because your pitch is weak. They’re stalling because nobody has handed them a number. There are about 3.6 million births a year in the United States. Americans buy well over 100 million pregnancy tests. That’s 25 tim...
Zuckerberg is spending $600 billion to buy the one thing that was never for sale 18.08.2026 41:38
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Zuck published 6,500 words on free AI. Meta i...
The B2B2C CEO Audiobook 12.08.2026 5:37
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Most boards hire the wrong category of CEO and don’t know it. Dr. Dre is a billionaire. Most people have never seen him live. Snoop Dogg tried to be Dre. Launched a label, signed artists, built a machine. None of his signings became stars. Not one...
Motherhood 3.0 Audiobook 12.08.2026 6:15
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books and au...
Charitable Investing Audiobook 12.08.2026 5:03
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe This mini-book is read to you by AI Pirate Christopher. (If reading is more your style—or you want to see all sources and GIFs—you can read the written version here.) Charitable Investing: How To Compound Your Generosity Without The Grief And Grif...
Chili's is up 500% since 2022 betting on basic tech 11.08.2026 36:45
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Why did the best turnaround in casual dining...
Google's free cash flow went negative for the first time. Does it matter with $242 billion in cash? 04.08.2026 38:17
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Is Google’s negative $6 billion free cash flo...
Niching Down on Weird Data with AI Solves Ice Cream, Movies and Power Bottlenecks 28.07.2026 34:05
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Can a power plant on a truck beat China? Five...
The Agentic CMO Audiobook 24.07.2026 5:18
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Someone owes Pirate Christopher a lot of money. HP bought Mercury Interactive for roughly $4.5 billion. After the deal closed, the head of HP Enterprise told her executives that the category Christopher framed, named, and claimed, Business Technol...
Count your blessings and your burdens when it comes to data centers, price increases and careers 21.07.2026 36:35
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and Category Pirate, Here’s what we covered in this episode: 1. Is New York being so smart they’re stupid? On...
BREAKING NEWS: A car with eight cameras just claimed the word "privacy." 18.07.2026 32:25
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Tesla dropped a 216-page report this week, and we could not wait for Tuesday to break it down. Paid subscribers get the Breaking News...
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