Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU EVER FEEL LIKE YOU’RE BROUGHT DOWN BY THE NARRATIVE THE WORLD OR SOMEONE HAS PUT ON YOU OR YOU JUST WANT A WAKE UP CALL Whether it’s building a business, getting married, having kids, getting older, or stepping into a new season, there always seems to be a story about why it’s going to get harder, why you’re going to lose something, or why you might not be able to do...

LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORY What does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built t...

LISTEN TO THIS EPISODE IF YOU WONDER IF INVESTING IN INFLUENCER MARKETING IS WORHT YOUR DOLLARS TODAY Everyone seems to be doing influencer marketing. But between expensive brand deals, gifted products that never get posted, and creators getting more selective about what they promote, it’s fair to wonder whether the investment is actually paying off. In this coaching session, I’m answering Lauren’...

LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACT In this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create mor...

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS. In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business. We’re starting...

LISTEN TO THIS EPISODE IF YOU WANT THE HOLIDAY MARKETING HOT TAKES THAT COULD ACTUALLY MAKE YOU MORE MONEY THIS Q4. There is a lot of advice floating around about how you should market your business during the holidays. And honestly, some of it is absolute BS. In this episode, we’re getting raw, spicy, and unfiltered with 10 holiday marketing hot takes that I think product-based businesses need to...

LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP. In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actuall...

LISTEN TO THIS EPISODE IF YOU WANT TO TURN Q4 INTO MORE THAN JUST A BIG BLACK FRIDAY SALES SPIKE. In this episode, we’re breaking down the four pieces of a holiday sales strategy that can help you maximize the entire Q4 opportunity, not just the biggest promotional days. We’re talking about what you should be doing right now to prepare, how to create sales during the weeks between your big promoti...

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT IT REALLY TAKES TO GO FROM A PROFITABLE BUSINESS TO A LEGACY BRAND. Getting to your first million is one thing. Getting from $1M to $5M, $10M, or even $50M is an entirely different game. In this episode, we’re breaking down what it actually takes to scale a profitable product-based business beyond the founder-led stage with Scott Winters, seasoned en...

LISTEN TO THIS EPISODE IF YOU WANT TO LEARN HOW I’M PREPPING MY BUSINESS FOR MATERNITY LEAVE & BABY Having a baby is about to change my life, but it doesn’t mean my ambition has to disappear. In this episode, we’re breaking down the behind-the-scenes of preparing my business for maternity leave, what pregnancy has already taught me about capacity and priorities, and how we’re pressure-testing...

LISTEN TO THIS EPISODE IF YOU WANT THE THINGS I HAVE UNLEARNED AFTER BUILDING MILLIONS IN REVENUE FOR BRANDS OVER THE LAST 8+ YEARS In today’s episode, we’re breaking down 10 things we no longer believe or do after eight-plus years in business, working with hundreds of founders and helping build millions of dollars in revenue across product-based brands. From how we think about failure and intuiti...

LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF THIS ACQUISITION AND WHY IT HAPPENED LIKE THIS BÉIS just sold 85% of the company to Samsonite for a reported $210 million. And at first glance, that sounds like an incredible outcome…and it is. But when you compare the deal to Hailey Bieber’s Rhode acquisition, where a similarly sized business sold for up to $1 billion, the difference gets rea...

LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND WHY A MASSIVE AUDIENCE DOESN’T GUARANTEE A SUCCESSFUL PRODUCT. Alex Cooper had almost every advantage you could ask for: a massive audience, an incredibly loyal community, major media reach, strategic backing from Nestlé, and national retail distribution from day one. And yet, Unwell Hydration reportedly failed to gain the traction needed to last. I...

LISTEN TO THIS EPISODE IF YOU WANT TO WORK FROM HOME WITHOUT LETTING WORK TAKE OVER YOUR ENTIRE LIFE. Working from home sounds like the ultimate freedom. Until your office is also your kitchen, your couch is five steps away, and there’s always another load of laundry, Slack message, or task you could be doing. In this episode, we’re breaking down how to actually make working from home work for you...

LISTEN TO THIS EPISODE IF YOU WONDER HOW TO MANAGE LIFE & BUSINESS You can be ambitious, deeply committed to your business, and still want to be a present partner, parent, friend, daughter, or simply a person with a life outside of work. The problem is, too many high-performing founders treat those things like they're competing priorities. In this episode, Madison is breaking down what it...

LISTEN TO THIS EPISODE IF YOU WANT DOS AND DONTS OF A HIGH CONVERTING SUBSCRIPTION PROGRAM Every founder loves the idea of recurring revenue. But building a successful subscription program isn't as simple as adding a "Subscribe & Save" button to your website and hoping customers sign up. The brands generating millions through subscriptions treat them as an entire growth strategy,...

LISTEN TO THIS EPISODE IF YOU ASK YOURSELF SHOULD YOU HAVE AGENCY SPECIALISTS OR IN HOUSE EMPLOYEES As your business grows, so does the pressure to outsource. Social media agencies. PR agencies. Wholesale agencies. Ad agencies. Before you know it, you're spending thousands of dollars every month and still wondering why your business isn't growing the way you expected. In this Coaching Sess...

LISTEN TO THIS EPISODE IF YOU WANT A STATUS REPORT ON SOCIAL MEDIA TODAY In this episode, Madison breaks down the biggest shifts happening on social media heading into Q3 and Q4 of 2026. From the death of follower count obsession to why community is becoming your greatest competitive advantage, this is a practical status update on how product-based brands should be approaching Instagram, TikTok, a...

LISTEN TO THIS EPISODE IF YOU WANT QUICK, NO-FLUFF ANSWERS TO SOME OF THE BIGGEST QUESTIONS FOUNDERS ARE ASKING RIGHT NOW. What should your hero product actually be? When should you start paying yourself? Are markets still worth it? And what do you do when one viral Reel is carrying your entire business? In this Ask Me Anything episode, Madison is answering rapid-fire questions submitted by member...

LISTEN TO THIS EPISODE IF YOU’RE ALWAYS THINKING ACQUISITION, ADS, VIEWS, VIRALITY — and we rarely talk about the second purchase in meetings More traffic. More ads. More views. More customers. That's where most founders focus their attention. But what if the fastest way to grow your business isn't finding new customers…it's getting the ones you already have to buy again? In this episo...

LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT CATEGORY BUT WONDERING WHERE YOU SHOULD PUT YOUR FOCUS FIRST In this Coaching Sessions episode, we're unpacking one of the most common questions I get from product-based founders: Should I focus on direct-to-consumer or retail first? We'll break down the strengths, tradeoffs, and realities of each model, why trying to master both too early often...

LISTEN TO THIS EPISODE IF YOU ARE BUILDING A PREMIUM LUXURY BRAND IN A MAINSTREAM CATEGORY The brands commanding the highest prices aren't selling better products, they're creating greater perceived value. In this episode, we're breaking down what actually separates premium brands from mainstream ones, why so many founders unintentionally undermine their own positioning, and the subtle...

LISTEN TO THIS EPISODE IF YOU FIND YOURSELF LIVING IN SLACK ALL DAY PUTTING OUT FIRES WITH YOUR TEAM One of the biggest shifts founders experience as they scale isn't selling more, it's leading more. And for many business owners, that transition is harder than expected. In this episode, we're unpacking why so many founders find themselves trapped in Slack, constantly answering question...

LISTEN TO THIS EPISODE IF YOU’RE ON THE AD TREADMILL AND YOU KNOW THEY COULD WORK BETTER Everyone is quick to blame Meta. The algorithm changed. The creative stopped working. The targeting is broken. You just need to test more ads. But what if your ads aren’t actually the problem? In this episode, I’m breaking down one of the biggest mistakes I see product-based businesses make: treating paid ads...

LISTEN TO THIS EPISODE IF YOU WANT TO BUILD A BUSINESS THAT FEELS CALM, FOCUSED, AND IN CONTROL. NOT LIKE YOU'RE PUTTING OUT FIRES EVERY DAY. In this episode, I'm joined by Nikki Duncan, creator of the Calm Reset Method, for a conversation every overwhelmed founder needs to hear. We're breaking down a practical framework for reducing chaos inside your business, without sacrificing grow...