Business Growth Hacks

In this episode of the Business Growth Hacks Podcast, Andrew Brockenbush and John Fritzsching discuss effective strategies for leveraging your team's strengths to drive business growth. From conducting skill assessments to fostering a positive team culture, they provide actionable insights to ensure every team member contributes to your business's success. Whether you're struggling with communicat...

In this episode of the Business Growth Hacks podcast, we welcome back Dave Hartley, a CPA with Anders CPAs and Advisors, to explore the evolving landscape of AI and automation. They dive into the impact of tech developments in accounting, the shift from traditional tax services to a more proactive advisory role, and the future of business growth through integrated financial and marketing strategie...

In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching discuss the crucial steps needed to launch a successful podcast. From defining your concept to engaging with your audience, they break down everything you need to know to get your podcast off the ground. With over 2 million podcasts out there, making yours stand out is key. Tune in to discover actio...

In this episode of the Business Growth Hacks podcast, we touch on the intricacies of the customer journey and the pivotal role of personalization in today's market. Join us as we explore how businesses, regardless of size, can implement strategies similar to giants like Netflix and Amazon to attract, convert, and nurture customers. We'll discuss practical approaches to personalize customer experie...

Welcome back to another exciting episode of the Business Growth Hacks podcast! In this episode, we have the pleasure of welcoming back Dave Hartley, a renowned CPA from Anders CPAs and Advisors. Dave is a lifelong technologist, recognized innovator, and successful business executive who is here to share his top ten business growth hacks. From investing in social media to experimenting with AI, Dav...

In this episode, we continue our conversation with Jason Krueger, the President and Founder of Signature Analytics, and we dive into the crucial topic of fraud in businesses. Jason shares eye-opening insights on recognizing fraud red flags, the importance of internal controls, and practical steps to safeguard your business from fraudulent activities. Whether you're a small business owner or managi...

In today's episode, we sit down with Curtis May, the host of The Practical Wealth Show podcast and the owner of Practical Wealth Advisors. With over 35 years of experience in financial planning, Curtis shares his insights on how to proactively manage cash flow to ensure your business thrives. We touch on the importance of concept mapping your cash flow, the pitfalls of co-mingling personal and bus...

In this episode we discuss essential strategies for weatherproofing your business against a potential recession. Our guest, Jason  Kruger discusses the importance of financial insight, understanding your expense structure, and building strong banking relationships. He also shares valuable tips on optimizing real estate costs, leveraging technology, and maintaining effective marketing strategi...

Today, we're steering into the transformative impact of AI on the CPA profession with our guest, Dave Hartley. Dave is a CPA and an innovative leader at Anders CPA & Advisors, where he spearheads growth and advisory practices. Join us as we explore how AI is reshaping the accounting landscape, the ethical considerations around billable hours, and the exciting potential for increased efficiency...

Today we're diving into the genius of Steve Jobs, focusing on his legendary sales strategies. Jobs was more than just a tech innovator; he was a master storyteller and marketer who sold not just products, but experiences and dreams. Join us as we explore how you can apply these timeless sales techniques to your own business. We break down the key elements that made Steve Jobs a sales icon. From se...

In today’s episode, we are thrilled to have Katie Smith from Wild Path Consulting. Katie is a marketing trailblazer, and she’s here to share her insights on how honesty and authenticity can set you apart in the marketing world. We dive deep into why telling the truth is not only refreshing but also essential for building trust and meaningful connections with your audience. Katie also shares some o...

In this episode, Andrew and John dive into a valuable yet often overlooked resource for business growth: your local chamber of commerce. They explore how these organizations can be goldmines for networking, advocacy, marketing, and educational opportunities. You'll learn practical strategies to maximize your chamber membership and hear firsthand how it has benefited our business. Don't miss out on...

Today, we're joined by the incredible Jennifer Sutton, a three-time founder and four-time mom, who’s been shaping healthier, sustainable brands for years. Jennifer's journey from founding Bright Marketing, a multi-year, billion-dollar agency, to creating Orange WIP, a media company dedicated to supporting founders, is nothing short of inspiring. Join us as Jennifer demystifies the often-confusing...

Today's episode is all about tackling a common challenge many leaders face: stage fright. We know it's super scary, but we're here to explore how you can use podcasts as a training ground to overcome this fear and become a motivating CEO. Stick around and learn how podcasts can help you build confidence and captivate any audience. In this episode, we dive into why stage fright affects so many peop...

Todays episode features Katie Smith, a dynamic marketing force and the queen of the customer journey. Katie's unique blend of adventure and marketing prowess has redefined B2B marketing, and she’s here to share her insights on navigating the complex world of customer journeys. We'll explore the critical phases of the customer journey map, explore the psychology behind consumer decisions, and discu...

In today's episode, we have the privilege of chatting with Michael Levin, a New York Times bestselling author who has been involved in over 1,000 books as a writer, ghostwriter, editor, or consultant. Michael shares his incredible journey in the world of ghostwriting, offering invaluable insights into thought leadership and the creative process behind writing for different voices and audiences. Wh...

In this episode, explore a topic that's crucial for every business: planning for disasters. Whether it's a hurricane, a fire, or any unexpected event, being prepared can make or break your business. We discuss why having a robust disaster plan is essential, the steps to create one, and how to ensure your business can weather any storm. Stay tuned for real-life examples and practical tips that will...

Welcome back to another episode of the Business Growth Hacks Podcast! In this episode, we plunge into the ever-evolving world of accounting with our guest, Dave Hartley, a CPA who is at the forefront of innovation in his field. Dave shares his insights on the impact of AI on the CPA profession, discussing the ethical and business implications of this technology shift. He explores whether AI will l...

In today's episode, we're having a conversation that's not getting the attention it deserves—brand advocacy. We all know the power of social media in extending the lifespan of ad campaigns, but have you ever thought about leveraging your own circle of influence to create raving fans? We're breaking down what brand advocacy really means and sharing actionable strategies to harness this powerful too...

In this episode of the Business Growth Hacks podcast, we sit down with Andy, a renowned leadership coach who is dedicated to helping entrepreneurs and executives reach their full potential. We dive into Andy's fascinating journey from stage actor and theater producer to becoming a transformative leadership coach. Andy shares his insights on the differences between therapy and coaching, how his cor...

We are thrilled this episode to have Andrea Freeman, the host of the Up Leveled Entrepreneur podcast and owner of Andrea Freeman Consulting. Andrea is a mindful business coach and performance planner who believes that transforming your life is key to transforming your business. We dive into Andrea's fascinating journey from being a public school teacher and chef to becoming a successful business c...

In this episode of the Business Growth Hacks podcast, we sit down with Drew Donaldson, founder of Gro-Haus, a company that helps small business owners thrive in the digital world. Drew shares his journey as an entrepreneur and provides valuable insights into the importance of owning your website and the power of content creation. He emphasizes the need for businesses to adapt to modern marketing s...

In this episode of the Business Growth Hacks podcast, we dive into the evolution of marketing and sales strategies in the digital age. Join us as we explore the shift from traditional outbound marketing to inbound methodologies that cater to the modern buyer. We discuss personalized marketing, the importance of targeted leads, and the role of websites as 24/7 sales representatives. Plus, we share...

In this episode of the Business Growth Hacks podcast, we discuss he magic of repurposing content to maximize your efforts and reach a wider audience. Join us as we share practical tips and tools for turning a single piece of content into multiple valuable assets. Whether you're struggling to produce fresh material or looking to enhance your content strategy, this episode is packed with actionable...

In this insightful episode of the Business Growth Hacks Podcast, we explore the world of brand tracking and product placement with expert Dominic Artzrouni. Dominic shares a beginner's guide to understanding how product placement works and its significant impact on brand visibility and ROI. Whether you're a small business owner or a marketing professional, this episode is packed with valuable insi...