Build Your Edge

Too many organisations spend months wordsmithing values and end up with one-word posters nobody uses. The result: wallpaper slogans that don’t shape culture or guide behaviour. In this episode of Build Your Edge, I sit down with culture consultant Alya Lilani to show how to define and embed values that actually work. We cover: Why most company values fail Three steps to turn values into daily beha...

Most people lurk on LinkedIn. They scroll, they like, but they never post. The result? Beige feeds, the same recycled content, and a missed chance to actually stand out. In this episode of Build Your Edge, I sit down with video creator Jack Ralph, who went from hating LinkedIn to building a following and picking up clients in just a few months. Jack admits he was terrified of posting at first, but...

How to Job Hunt Like a Sales Pro, with Marylin Schlamkow If your job search feels like throwing CVs into a black hole, this episode is for you. Marylin Schlamkow believes the best job searches aren’t passive; they’re strategic. Drawing on her background in both sales and recruitment, she shares how to take control of your job hunt with a structured, proactive approach. In this episode, we cover: H...

If you’re ambitious but feeling stuck, this episode is for you. Kevin McDonnell joins Build Your Edge to break down how continuous learning—and sharing what you learn —can transform your career. Kevin’s approach is practical, honest, and proven. He explains how to learn by doing, how to build credibility in public, and why perfection is the enemy of progress. We talk about: Why side projects and o...

High Performance From Happy Teams Can you push for results without pushing people away? In this episode, executive and leadership coach Charlotte Rooney joins Jeremy Burns to share her framework for leading teams that deliver at a high level and thrive while doing it. Charlotte draws on her experience leading in war zones, boardrooms, and high-scale startups to show how to set clear goals, priorit...

The Goal Setting Method That Actually Works – with Aaron Norris Most people set goals. Very few actually achieve them. In this episode, Aaron Norris joins Jeremy to unpack why that is, and what to do instead. Aaron left a high-flying sales career at Amazon to help people build successful, purpose-driven lives. His new book Sales Life shares the system he now teaches to clients, and in this convers...

We spend our lives chasing success, expecting happiness to follow. But what if we’ve got it backwards? This week, I’m joined by executive coach Ellinor Glesner to talk about the pursuit of happiness. Not the fluffy kind. The real, hard-earned kind that comes from aligning your work with your values, your life with your priorities, and your decisions with who you want to become. Ellinor shares how...

In this first episode, Jack Cole turns the tables and interviews Jeremy Burns, the creator of Build Your Edge, on its origins, mission, and principles, and explains why he and WeDo are supporting it so much.