Brand Bites with The Digi Dame

Don't make promises you can't keep! In this episode, we're discussing another building block of your brand foundations - your brand promise. We'll go through what it is, why it matters and how to create one for your business. 

Have you got your brand purpose nailed down and prioritised in your business? Or have you absolutely no clue as to what a brand purpose is supposed to be? Well, if you haven't, you needn't worry, because that's the topic of this episode. We'll tackle what a brand purpose is, how to create yours and how to apply it in your small biz. So let's go. 

We've all heard the terms 'brand' and 'branding'. But if someone asked you to define what these terms actually mean, could you give them an answer? Well, if not, you're not alone. In fact, most business owners don't understand what a brand actually is. And, if you ask multiple brand designers and marketers, you're going to hear multiple answers because it seems that none of us in the branding worl...

This first episode of Brand Bites is a quick introduction to your host Cassandra (aka The Digi Dame) and how Brand Bites is your recipe for small business branding success!   The Digi Dame Graphic Designer specialises in branding small business. Each week in Brand Bites, Cassandra shares her branding knowledge and provides you with actionable tips to grow a brand that your audience will find...