Brain Driven Brands

Sarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he's run for Original Grain and how you can reframe your offer so your customers are more likely to buy.   STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: htt...

Attention, Interest, Desire, Action - as marketers, we know this framework well. What we DON'T know is how incredibly tired this framework is, and how much "ick" it's giving the consumers. In this episode, I break down why the AIDA framework is one of the worst ways to sell…and what you should do instead.   We also cover: One of the best pieces of content I've ever seen (and the storytelling frame...

Our stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what's happening (mentally) with the operators. We dive deep into some tactical things any operator can...

Brain Driven Brands - Episode 1: Ads without Annoyance Is it possible to run ads that people actually want to watch?    Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils the secrets behind building successful ad campaigns that people actually want to watch using psychology.   IN THIS EPISODE...