Beyond The Now

When Hero Packaging nearly collapsed, founder Anaita Sarkar was faced with an impossible choice, walk away from the brand she built, or risk everything to bring it back to life. In this powerful episode, she breaks down the story of losing millions, betting on a $250,000 machine, and rebuilding a sustainable brand from the ground up. Listeners will learn how Hero Packaging moved from manufacturing...

If you’re launching a brand in 2025, this is your cheat sheet. In this episode of Beyond the Now , Liam Millward sits down with Nik Sharma , founder of Sharma Brands and widely known as “The DTC Guy.” Together they explore how modern founders are scaling smarter, not just harder. Nik unpacks his early journey from running social for Pitbull to helping launch beverage giant Lemon Perfect, and how t...

From nightclub embarrassment to national retail shelves, this episode dives deep into how Annabel Hay , Founder & CEO of CLUTCH Glue , turned an awkward moment into a global movement. After spending four years inventing and patenting a world-first sweat-resistant, water-soluble clothing adhesive, she launched in late 2022 and sold out in one night thanks to viral TikTok traction. Annabel share...

What happens when a CEO treats e-commerce like an Olympic sport? In this episode of Beyond The Now , Liam sits down with Jere Calmes , CEO of THE ICONIC , one of Australia’s most influential e-commerce brands. With over $800M in annual revenue and millions of loyal customers, THE ICONIC has become the benchmark for fast, customer-first online retail. But as Jere reveals, maintaining that leadershi...