Between 2 Brands Podcast

It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the Promo Pair talk about how the new Clubhouse app can benefit the promo industry, major brands not advertising during the Super Bowl, what they liked – and didn’t like – about Dale Denham’s “Online 18” list, the amazing (and philanthropic) Bernie Sanders inauguration merchandise, t...

Plausibly live in and in front of your naked, steaming eyes, it’s time for a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the cautious return of regional in-person shows, Bill’s experience at PPAI Direct-2-You, leveraging improv skills to help communicate, a Michigan marijuana dispensary using promo to promote health, the injection o...

It’s a cold Friday but it’s time to warm up with a hot and fresh Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about commonsku’s skucon virtual event, whether fatherhood will change as a result of the pandemic, Burger King’s not-so-bold rebrand, the greatness that is Cobra Kai on Netflix, Kirby brings in a STRONG game for the “Party in the Back,” and so much more!...

It’s Friday and time for a brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss attending in-person tradeshows, firing the engine back up after time off, Budweiser trolling soccer goalies, what to expect at the PPAI Direct-2-You virtual EXPO, the brilliant KFC gaming console, Kirby gives out promo awards during the “Party in the Back...

Look, let’s be honest – you’re likely hungover from saying sayonara to 2020 which means we have ZERO expectations you’ll listen to this brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie before noon today. However, when you do listen, you can hear them talk about what the second round of stimulus means for the promo industry, they get out the crystal ball to share what they see ah...

You’ve opened all your presents, you’ve quietly spiked your coffee with Bailey’s, and it’s time for our Christmas gift to you: a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they chat about the Bic Graphic/Koozie Group acquisition of Imagen Brands, dissect Promo Year 2020 by sharing things that surprised them, the WTF moment of the year, best pivot, say goodbye to...

It’s one week until Christmas Day, so why not listen to the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie while shopping – or wrapping – those last-minute gifts?!?! This week they talk about how Pantone FINALLY got the color(s) of the year right, the importance of awards as tools of validation, the challenge of repeating content, AIM Smarter forming a diversity council, the Cleveland B...

It’s Friday and time for the sort of famous, always notorious, Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Duo of December talk about the tragic passing of Tee Hamilton, industry leader Jeff Lederer saying goodbye to alphabroder/Prime, how each of them are using December to their advantage, the differences between starting and running a business during a pandemic, the...

Oh, the weather outside is frightful, but the brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is so delightful! This week they talk about the shipping challenges disrupting the supply chain, the continual evolution of content marketing, whether custom branded Oreo’s are a threat to or the future of promo, the debate over the changes to a classic holiday Hershey K...

It’s a Friday – and tryptophan induced – Promo UPFront Podcast with Kirby Hasseman and Bill Petrie, this week they talk about the people in promo they are thankful for, reimagining productivity during the pandemic, whether sharing side hustles are good or bad, Arby’s deep fried turkey pillow, a great topic from Javier Melendez about being punished for caring about a brand, the return of the origin...

It’s the Friday before we all shove as much uncommon yardbird down our grateful gullets so you know it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the departure of Paul Bellantone and what’s next for both Paul and PPAI, the importance of a morning routine, business – and gift – planning for a second shutdown, Lou Weisbach re-enters the promo...

It’s Friday the 13th in 2020 which means there’s only one way to survive this day: a brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the proliferation of doom and gloom promo predictions for 2021, branding becoming more important than an organization’s true product (Tesla tequila anyone), an update on the presidential promo wars, whether companies bel...

It’s the first Friday of November and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they take a deep dive into the PPAI Expo Reimagined schedule, certification for masks, KFC shaves Colonel Sanders for Movember, musicians connecting – and making ends meet – via promo, luxury scratch & sniff t-shirts, the much-anticipated return of “fill in th...

It’s the Friday before the scariest day of the year (not Halloween – election day) so you know it’s time for a steaming hot new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the shipping delays everyone will face the remainder of the year, Burger King’s reusable packaging (and the promo opportunities), in-person events, planning for 2021, the ASI Power 50, br...

It's Friday and time for you to stop what you're doing (yes, right now) and watch/listen to the brand-new Promo UPFront #podcast with Kirby Hasseman & Bill Petrie! This week the promo pair talks about Hormel's "breathable bacon" face mask, the Q3 distributor sales reports from ASI and PPAI, Kirby has a challenge with a supplier and their communication, quitting social media, and so much more!! A h...

It’s a freaky Friday which means it’s time for a fresh episode of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie! This week they talk the Biden fly swatter, UCLA vs. Under Armour, reacting to harsh – and anonymous – criticism, planning a virtual event (and PPAI’s virtual Leadership Development Workshop), Kirby drops an “F-Bomb” rendering this podcast PG-13, and so much more! Huge than...

Somebody get us a doctor! It’s Friday and most certainly time for your dose of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie!! This week, they talk about the increase in in-person events, devaluing the sales process by being too nice, the new commemorative coin being sold via the White House gift shop, the newsworthiness of virtual sales meetings, the tragic death of Eddie Van Halen...

It’s Friday and time for (another) PG-13 rated Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they have WHITE hot takes on the speed of campaign merchandise, PPAI Expo going virtual, the name change for BIC Graphic, the “interesting” new Pantone color, the outcome of the PPAI Board election, a new game for the “party in the back,” and so much more! Buckle up for this one, fol...

It’s Friday morning and time for your weekly dose of the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they discuss the promo distributor indicted for fraud, the Netflix docudrama, “The Social Dilemma,” volunteer burnout (and how to say no gracefully), the brilliant Miller Lite “cantenna” marketing campaign, a “get to know Bill” party in the back, and so much...

It’s Friday which means it’s time to stop everything you’re doing and listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the controversial label in Patagonia shorts, the launch of Red Goldfish: Promo Edition by Roger Burnett and Stan Phelps, the introduction of an ad-supported phone from AT&T, making sure marketing is in alignment with sales,...

It’s the Friday of a short week so you know it’s time to get your day started right with the Promo UPFront Podcast hosted by Kirby Hasseman and Bill Petrie. This week they talk about the acquisition of Webb Company by HPG, embracing boldness in a time of crisis, Bill’s blog on the pros and cons of videoconferencing, the US Air Force crowd sourcing for uniform ideas, Kirby brings the heat during th...

It's the Friday before the long Labor Day Weekend so while you're pretending to work, why not listen to the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie!! This week the promo pair talk about the PPAI Rising Star list, dangerous ingredients in some hand sanitizers, Walmart taking on Amazon Prime, whether the pandemic has finally killed the printed catalog, an EPIC party...

It's Friday and time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the excellent article by Joel Schaffer on PromoCorner calling out the lack of diversity in the promo industry - and what we can do about it, people getting (unjustifiably) upset about the proposed PPAI board slate, how to set goals in the middle of so much uncertainty,...

It's Friday and time for a steaming hot fresh edition of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! They are TRULY back this week and talk about more drama on the Promotional Products Professionals page where Bill "may" have been involved, does a realist actually exist between the optimist and pessimist, QR Codes making a strong comeback in the food service industry (and the prom...

Need a cure for the quarantine blues? Look no further than the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the PPAI survey for the second half of they year, they argue whether a realist exists, zoom lighting issues - including a live one Bill has to deal with, the importance of managing client expectations, how college town distributors can...