Behind Good Content

Natalie Marshall, better known as Corporate Natalie, has amassed over +2M followers across TIkTok, Instagram, YouTube, and Linkedin, where she's known for her sharp wit about the work and workplace culture in the modern day. She told us all about her creative process, her take on influencer marketing in the B2B space, widening your view on who's a creator, and more.

Alex Fine is the Co-Founder of Understory, the premier end-to-end growth partner for B2B technology firms, and has amassed a following of 11K+ on LinkedIn. He told us all about their "Allbound" strategy, how organic content can power paid content, how to unite sales and marketing, and more.

Emily Kramer is a former marketing exec who's now amassed 33K+ followers on LinkedIn and 51K+ on her Substack, the MKT1 Newsletter. She told us all about rejecting the assumption of shorter attention spans, the value of ecosystem marketing, why you should think twice before talking about your founder journey, and more.

Ashley Faus is the head of Lifecycle Marketing, Portfolio, at Atlassian. She's built an audience of 17K on LinkedIn, as well as earning the coveted Top Voice badge. She told us all about how just posting on LinkedIn isn't enough to be a thought leader, the four pillars of good thought leadership, the pros and cons of ghostwriters, and more.

Jason Saltzman is the director of growth for Live Data Technologies. He's built an audience of nearly 10K on LinkedIn posting insights and data visualizations on what's happening in the job market. He told us all about how to get earned media placements for your company, how to leverage your company's exhaust data for valuable insights, his philosophy of data visualization, and more.

Ali Yildirim is the CEO and Co-founder of Understory, an end-to-end marketing agency specializing in paid media management that has worked for some of the top startups in Silicon Valley. He told us all about why LinkedIn is great for paid ads, how to use conversation ads and thought leader ads, what paid ads might look like in the future, and more.

Peter Walker is the Head of Insights at Carta and has built a massive LinkedIn following (97k+) sharing valuable data and data visualizations across the private capital ecosystem. He told us all about starting his content from the data analysis level, his data visualization process, why Carta doesn't hold him to a lead number, and more.

Todd is the Co-founder and CEO of Champify, which helps GTM teams leverage their existing relationships into new business. He's also built a sizable and precisely targeted LinkedIn following (25k) that is one of his primary tools for driving new business. On this episode, he talks to us about how a small follower count can be more powerful than a large one, his "give give give" conte...

Scott is the founder of Scott Leese Consulting and has been part of 11 exits, and worked with 12 unicorns. He's also built an absolutely huge LinkedIn following (115k), and is one of the most successful and influential voices on the platform. In this episode, he talks to us about why outbound sales is dead, how getting serious about making content has changed his life and business, how importa...

Alec is the founder of SalesBrand, an audience-first GTM strategy consultancy for B2B founders and executives that has helped several of LinkedIn's top voices get their massive followings, post engagement (over 115 million views in just the last year), and sales results. He told us all about creating authenticity in your posts, reacting to LinkedIn algorithm changes, how he selects his clients...

Chris is the founder and executive of Refine Labs, and CEO at Passetto. He's built a massive following on LinkedIn (157k) and is one of the most influential voices on the platform. In this episode, he talks to us about the actual strongest metric to determine your effectiveness on LinkedIn, why companies are overspending on sales and marketing, how to set your company up right to do social med...

Sam is Founder and CEO of Pavilion. He is one of the leading voices on Linkedin today with a following of 90,000. In this episode he told us about his Linkedin origin story, how he transitions his content audience into a sales funnel, and why Linkedin has become "too helpful" for his business.

Adam is CEO of Rentention.com and RB2B. He has built a huge audience on Linkedin (76K), and is now using the platform to bring new products and features to market. He told us all about how he built his audience, how he is using it as a go-to-market function, and the painful lessons he learned along the way.